Wednesday, August 27th, 2008

Power up your PPC (A scaling method)

Power up your PPC (A scaling method)

PPC, as we all should know by now, is pretty profitable… When we can get the ball rolling of course. Many times we set up our PPC campaign with Adwords, we make it profitable, then we ask, “How do I scale this?”

Scaling an offer means bringing in more targeted traffic. Now I say TARGETED traffic for a reason. You may think that just bringing in any old traffic will do. However, as it has been said in this blog before, “Not all Traffic was created equal.” There is a big difference between ordering 10000 visitors from some traffic vendor, and gathering 10000 visitors from your PPC keywords.

Okay so Google is sending you XX amounts of visitors. How do you get XXX amount of targeted visitors?

One way to do this is to refine your ads themselves. However, sometimes that gets old. We have a campaign that is making money… but we want to make MORE money NOW. So this is what I like to do…

Duplicate the campaign on other PPC networks!

Okay that’s easier said then done. Actually… It’s easier done then said. All you have to do is sign up with Yahoo, MSN, and other PPC networks and start bringing in the traffic with them.

So what are some other PPC engines that you can join up with? Here is my list. In no specific order (This list excludes the big guys Google, Yahoo, and MSN):

  • AdBrite – When people get banned from Google they go to AdBrite. I have found some of my highest returns from these guys!
  • SearchFeed – Strong ROI with a reasonable search volume. Geo-targeting available with 11 countries you can specifically focus on.
  • Search123 – This is one of the first! They have pretty cost effective and provide excellent support.
  • Ask – It’s for crying out loud. We all know how big they are. Imagine them having a PPC engine. How I will be honest. I have seen some of my ads with Google come from So does that mean they share their adspace with adsense? Hmmm….
  • 7Search – This is for people with low profit margins. Clicks are under $0.10. According to them they have over 1.5 billion searches a month! Imagine that…
  • ABCSearch – Around since 2001 they claim to have over 3 billion searches a month! They are a Meta search engine, which means they gather their results from other search engines.
  • CatchResult – This is mine… So why wouldn’t I use it?

You have to diversify where you get your traffic. Some people will never venture away from a search engine that they are used to. You have to unfortunately go to them. This is good though, as you will learn what different PPC engines prefer in terms of offers. In other words… You will know to start your Email submits from Convert2Media on Yahoo, or your Health offers on CatchResult.

Sign up with another PPC engine and give it a whirl!

Category: PPC
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21 Responses

August 27, 2008

Has Adbrite really worked for you? They’ve been pretty crappy for me. Have you ever tried Findology or GoClick? If so, what kind of return did you get?

August 28, 2008

What is the point of this post? It’s not like it’s rocket science… Why not do a case study on the volume and quality of traffic from alternative paid traffic sources to provide some real value?

August 28, 2008

@Monty – Yeah I’ve had some good success with adbrite. The key is to know what offers will do best. I have found that with adbrite, free stuff works well. You know the offers where you get a chance to win a “Free Nintendo Wii”. Something like that does good on adbrite.

@Jeanpaul – Not everyone is a rocket scientist. However, I’ll make you a deal. When the RSS feed jumps to 1000 I’ll do a live case study. I’ll take $100 and turn it into 2 20′ monitors and a Mac Pro. Or I will at least attempt too… Deal?

August 28, 2008

Great post! Then again I’m also starting out. LOL
I’ll take you up on that case study offer. It would be nice to see how it’s actually done. I don’t really think you’ll make it to a computer off of $100 start. I don’t think anyone could do that. But I will keep an eye out.

Great blog!

August 28, 2008

Sounds like a good deal, i look forward to it :)

August 28, 2008

I also have found offers an extremely low PPC Campaign for the most part and offers clicks usually around .01c

While these clicks generally aren’t the most targeted people in the world and aren’t the highest converting, this is still to date the cheapest PPC I’ve ever found.

August 28, 2008

And I would be most interested in any information or documentation on how AdEngage did for you Corey. Honestly, I’ve met the company when I was in Miami and I got to say that even mentioning their name does more harm than good. A little search on the Big G will reveal some crazy practices by this company. I have found that their traffic is a couple of tiers under UNTARGETED Social Network traffic which basically allowed me to spend money with no return. Who knows though, maybe some web cam shows bring out the conversions in the perverts who read the bullshit sites within their network of site.

Generally not the most targetted? There’s a reason why those clicks are so cheap. Findology for Financial and GoClick well honestly it wasn’t even worth the deposit but then again I was doing Lead-Gen whereas I have heard most of the myths of success stemming from Arbitrage. Who Knows whats true on that one.

August 29, 2008

I’m amazed youve seen positive results with adbrite. I have not yet. I did a few small tests which didn’t prove to be successful. Maybe I need to go back at some point and try a different approach.

August 29, 2008

Try using their site directory and advertising on specific sites. I used just category targetting for awhile and not once had anything even worth looking at to pursue on a workable basis. There are gems there though. Always make sure to look at the nature of traffic for each site to. I usually just do an Alexa, Compete, and Quantcast cross reference on them. I think a lot of people get that part wrong.

August 29, 2008

You can treat PPC ads as media buys if you know the site, most networks let you target a specific site. Like Ruck suggests, use the site directory and target specific sites.

Now That isn’t how I’ve had success with adbrite. Again, my success with adbrite stems from the fact that I’m not trying to do loan offers, or things of that nature. Try dating offers. I bet those would go well on adbrite.

August 29, 2008

Just to ad a little something to this discussion. Some other PPC engines that are worth testing are and I’ve haven’t got around to try these myself yet but I got these recommendations from experienced people that do.

August 30, 2008

I remember Ezanga now. I had to cruise over there and soon as I saw that frog I remembered the company. Jotted them down to give them a whirl but I had never heard of GenieKnows. Thanks for the tip!

September 1, 2008

In South Africa unfortunately there are relatively few PPC programs other than Google. I will go and try them out to see if they offer results relative to our clientelle.

September 2, 2008

hav anybody tried Oxado?
heard that its also quite good & reliable.

Is adbrite next to adsense then?

September 17, 2008

Thats a good idea. I think it will be good not to make all money from a single search engine.. But i have heard people saying that adbrite doesnt get quality traffic for you..

September 18, 2008

Man you don’t even know how long I’ve waited for this since disabling my own Movable Type widget (that doesn’t work since Haloscan bypasses that code).

November 17, 2008

Sounds like a good deal, i look forward to it :)

November 26, 2008

AdBrite has just gone CPC on banners and that makes it quite lucrative! But I’d advise to keep away from engines and networks other than the Big 3 atleast when you’re just starting out and have limited funds to get started.

November 30, 2008

yes yes great idea. to bring in money from multiple companies!

December 19, 2008

I’ve used adbrite countless times, and I’ve never had success with them. I think it’s mostly due to the fact that they have junk traffic that won’t really convert.