Tuesday, August 21st, 2007

Video Marketing Gears For A Google Search Engine Takeover

Video Graph Cuz It Looks CoolIt was bound to happen sooner or later. I have been preaching that video marketing was going to take over, and it seems that time is upon us. Ever since the introduction of Universal Search in Google the SERP’s have been starting to flood with videos optimized with keyword dense title tags. I have done this myself first hand with my Yahoo Answers video climbing to #1 in Google Video and then with another 3-4 keyword phrases in the top 3 in Google with a forum postingand a blog posting. Talk about dominance ehh? This all occurred within 48 hours as well:).

The new wave of manipulating Search Results is upon us. In every way possible “Big Daddy” tries to optimize a better user experience for its beloved searchers. In every way, people (especially marketers and SEO monetizers) take everything Google throws at us, and turns it around on them. It is almost like it is becoming easier every time Google goes thru one of these changes.

Google introduced Universal Search to give everyone a more comprehensive way of how we search and view information throughout their Search Engine. What really gets me is that they do these things and it is almost like they do not bear SEO monetizers in mind. They are far behind in that aspect and here’s why:

  • They always aim to provide a better user experience, but in doing so they allow new ways for SE manipulation
  • By the time they catch on and start cleaning it up, we already figured out “how” they are going to do it, and this allows us to “adapt” to the change and live on
  • They are large no doubt, but the amount of people sharing information about how to manipulate their search engine is so high it’s almost like the movie “300” yet Google’s “spartans” are more like pedofiles when they are first introduced to general population

Social Media allows videos to be shared and passed around so many times that getting high authority backlinks at lightening speed takes hardly any effort. Oh, let us not forget the fact that places such as Youtube, Revver, and DailyMotion carry so much page-rank juice it is hard to turn down the evil notion that a properly optimized titled video is bound to destroy some hard working white-hatter in the free search result listings. As a matter of fact, after a little digging of all 3 sites in order, they each carry a respective Pagerank #8, #7 and #7. What is even more crazy is that according to Alexa (which sucks but usually close on large sites) Youtube is the #4th most visited site on the Internet. Oh yea, and it also accounts for 10% of all Internet traffic.

It is just to hard to turn your head away from the power of online video if your in the Search Engine Monetization business. Whether your just building traffic, a list, marketing affiliate products, or who knows what, it is so crazy to think that a $100 webcam can potentially turn you into a cash juggling superstar.

Aside from SEO results, your still going to pull some insane numbers that travel among these sites every day as well. One could probably make a good amount of money just relying on the video sharing sites alone. When you add in the mix that Google has opened the door to easily topping their Search Results, then it’s a no brainer not to at least try it out right? I can tell you from personal experience, just from Youtube alone, it has made a HUGE impact in how I relay information and market affiliate products and CPA offers online.

There is no telling on the amount of competition you can go against with video that I know of. I can assure you that as word spreads around the world, there will be a general idea of what you can compete against easily, coming soon. When this happens, I would expect all hell to break loose in multiple niches. The search results are going to be a video viewing frenzy.

Going to watch a movie,

Ruck


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18 Responses

August 21, 2007
Chris Hunter

Ruck,

I get what you’re saying, but I don’t get the “how” of it.

Will you ever release any info about the “how” of taking advantage of this SEO power? I mean, how does a person need to create the videos that they want to have to point to their sites? Do you simply make some powerpoint presentations and convert them to videos or do you do something else?

I really hope that you elaborate more on this technique. I, and I’m sure many others, are very interested in what you have to say about it.

Thanks!

Chris


August 21, 2007
Ruck

Hi Chris,

I think what you want is like a guide right? I would very much love to release a guide on how to do this. I am actually in the works for a pretty comprehensive guide as a matter of fact.

Thing is that their is a lot of material to cover. But I could definitely put a little “evil” guide together on how to use videos to manipulate SERP’s, that my friend is not a problem.

As far as general promotion for affiliate products, or CPA, I probably would not go into that very much. With CPA offers, I use Open Office Impress to make slideshows and film them with Camtasia.

As far as driving traffic here, I use my face:)

As far as driving traffic to wherever you want and how you want will rely on you, but a guide on how to dominate the video sharing sites as well as the Search Results, that is something I could easily put together.


August 21, 2007
Chris Hunter

Ruck,

Yes, a guide would be nice, but I was mainly curious as to how you make the actual videos.

So you use Impress? That’s cool. I have both Impress and PP and can make videos from them, but what type of content should the videos contain? That’s the main question for me.

I have keywords in mind for my particular niche and would love to be able to create videos to target them and try to dominate them.

A guide would be cool or any other info you could share about it.

Thanks, Ruck!


August 21, 2007
Ruck

Hey Chris,

I sent you an email containing a sample video of mine that I use to promote a CPA lead offer with.

It will give you an idea on how easy it is. I will try and get around to make a Camtasia Vid tomorrow, on how to properly use Impress to make slideshows.

Best,
Ruck


August 21, 2007
Chris Hunter

Ruck,

Thanks again, man. You rock!


August 21, 2007
Matt

Ruck,

Sweet post dude!!

I’ve been noticing this trend in the search results also. The area where I lack knowledge in is “social bookmarking” for good, high pr backlinks…

Guess I’ve been obsessing too much w/PPC…
Do you have any specific info/tool that can take a gander at to get me up to speed?

Thanks Matt


August 21, 2007

As you know, or maybe not, I too have been struggeling to get this video stuff implemented.
I did get my slide show uploaded to Camtasia from Impress, but lost sound in transition.
But when I tried to upload video slideshow to website one of the files was too large. No big deal. I am just experimenting with this first one for learning purposes.
I guess I am asking what to do with it after Camtasia and why the audio didn’t transfer over?
I think a guide would be a great idea.
Thanks


August 21, 2007
Ruck

None that I really know of yet Matt,

I personally am putting together a guide on how to grab the SE rankings with video. Of course, the info I will be relaying is strictly aggressive as usual:)


August 21, 2007
Ruck

Hmm,

I don’t know why the audio didn’t carry over. Over in the left side of your computer, just click start, then click control panel, then click sounds, speech and audio devices, and from there you can check to make sure that you are recording from a mic, or at least I do, there is should be an audio troubleshooter in the far left as well.

As far as the video being to large, yea you will need to compress the video. You will need a tool to compress the video down, normally to less than 100Mb for most video sharing sites.

Always try to film in 4:3 aspect because most video sites will output the upload at 320X240, audio of 6Kbits/s, a frame rate of 30 frames/second and you should most defintely try to have your final output as Xvid or at the very least an avi file like mpeg4.


August 23, 2007
Joe

Ruck,

Again you deliver with another great idea, and free tactic, I’m with chris I have long wondered what a cpa offer video’s content should be like. If you could send me a link to a smple video as well, it would be awesome. Thanks for all the content latly, and keep up the good work man.

-Joe


August 23, 2007
Ruck

Joe,

Sending you a link. You had better not laugh at the simplicity…it works:)


August 23, 2007
Joe

never got it did you send to my email?


August 23, 2007
Ruck

Yes sent it to your email, and I just resent it as well.


September 3, 2007
David

Hey Ruck,

Just came across your blog. Totally cool! Love the way you help out folks.

I am a total noob at this whole IM stuff.

Is the video/guide link you put together available on your site or do I need to request an email?

Thanks,
Dave…


October 22, 2007

Ruck,
Metacafe is worth checking out too.


December 8, 2007
Jay

Hey Ruck. Can you also send me a link to a cpa offer video?

Thanks a lot


November 30, 2008

This is absolutely amazing. You can get YouTube videos to out rank well created content. This is largely because Google is the owner of YouTube and thus favors their own product.


November 30, 2008
SkyWatcher

Youtube is obviously having a millions of video more than google video. Although now Youtube is acquired by Google.