Sunday, August 3rd, 2008

I’ve got my URLs now what?

4sitesI’m ready to really start sending out advertising inquires to website owners for my Media Buy. I have a list of 30 websites that I would LOVE to advertise on. Some of them are obviously going to be quite expensive. But to help me narrow down my potentials I need to know more about the traffic that they are receiving.

For this I use 4 websites.,,, and I’m sure there’s better ways to do this but you have to find what works for you.

Compete and Alexa I use to find the traffic volume. Now, I like to compare websites against a site whose traffic source and volume I am sure of. In other words, I compare traffic against one of my own sites. Compete is pretty cool because it give you an estimation of actual traffic volume. Alexa gives you a percentage of the daily reach of Internet users.

Now Quantcast can also be used to find traffic volume. However, Quantcast gives a very very rough estimate of traffic volume. Because they are so new a lot of their information is incomplete. So I try to not rely 100% on Quantcasts traffic estimations. Instead I like to use Quantcast for demographic research. It’s important to know who visits a website. We need to make sure we can find offers that match the demographic. Just remember… Quantcast is a very rough estimate of traffic volume.

Google I use to find how sites rank for certain keywords. If I was going to advertise on a health related site I would be more happy to advertise on a site that ranked on the 1st or 2nd page for weight loss as opposed to a site that ranks on the 99th page for the same keyword.

So now you know one way to look for traffic stats. It’s important to be able to properly gage traffic so that you don’t advertise on a site that has no traffic at all.

You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

11 Responses

August 4, 2008

Quantcast is nice because you can see the demographic down to if there are children in the house hold or not. Excellent post! Keep it up.

August 4, 2008

I don’t trust Alexa, the other sources of information are great, but I have had problems with Alexa in the past. Since Google has started to show monthly traffic, their tool has become much more useful.

August 5, 2008

I agree. I like Quantcast as well. Nice job so far!

August 6, 2008

Nice post.

This post really helps me a lot as I’m in process of attracting advertisers to my websites.

Thanks for sharing.

August 6, 2008

I’ve never heard of Quantcast before. While it looks good it’s also bad in the sense that I couldn’t find most of the sites I entered.

August 10, 2008

never heard of quantcast, but hey they are new.
The more sources we have the more reliable will our data will be. Since Alexa isn’t what we all expect, compete is a great alternative, quantcast can help the previous 2.

September 21, 2008

Wow Cool !
Super Man
Nice Site

November 30, 2008

I hate Alexa for being so slow and it didnt even matter when they closed down their search engines a couple of days ago

November 30, 2008

@SkyWatcher: Alexa sucks!

You can cheat it easily by using iframe

November 30, 2008

Great post!

Really helps me out.

Now i can get something done.