Sunday, July 27th, 2008

Ban these keywords!

When you are running your ad campaigns there are certain keywords and domains that you want to blacklist… or put in the negative keyword section.

The domains that you want to black list will almost always be difficult to find until you start running your campaigns. You can find the domains to block by checking out where your traffic is coming from. This can be done in the report section of your PPC account. One of the first domains that you will want to block is Myspace.com. This domain will almost always pop-up for you. The traffic from myspace is GARBAGE. Myspace is full of a bunch of 14 year old girls and dirty old men. So … You might want to save yourself the high cost and just block it from the start. When I started out in this I wanted to see how Myspace would be for placement targeting… I burned through 10 times more money than I set aside for that day because adwords couldn’t shut the impressions off fast enough. BOO FOR LOOSING MONEY!

Now when you are going over your keyword list to ban you want to be careful what words you cut. Obviously if you are advertising for leather wallets you can be sure to not use the keyword ferrari. Now… You may want to use the word leather. However, take a look at what that one little word can bring you… Leather seat covers, leather couch, leather shoes, leather purse, leather jacket, leather pants, leather face, etc. So… I wouldn’t bid on the keyword leather unless my ad copy was good enough that people would know that they are being taken to a leather wallet related site… If that isn’t clear please post here so I can try and clarify more.

Now… Be careful you don’t cut all of your one word keywords… The word wallet would be nice to use in this situation. People that are looking for wallets might find your leather wallet site and like what they see.

If your going to scholarship offers you can’t really go wrong with the single word… SCHOLARSHIP or SCHOLARSHIPS.

Just take a good look at what you actually plan to bid on.  Some keywords can break your bank and will bring you absolutely garbage traffic… Same with some websites.  But what you think would be garbage, and keep what you think will be gold.


Category: PPC
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11 Responses

July 28, 2008

Kris,

Agree 100% on MySpace traffic, that’s always one of my 1st exclusions. Another site that performs poorly 80% of the time for me is GMail.


July 28, 2008

Myspace people are ususally not looking for things to buy but just to play around and waste time looking through profiles etc… so bidding on them would be a complete waste of money…

You could be spending money on more targeted related sites…


July 28, 2008

Thanks for the info ;)


July 28, 2008

Right on Allen. Gmail just sucks impressions. Although you have me curious as you say it performs poorly 80% of the time. Care to elaborate that Gmail does perform well for you in a vertical? I can it as soon as I fire up a campaign. I’ve never once had results that would even have me consider advertising in there.


July 28, 2008

Kris,

I’m pretty new in PPC and is still in the “testing the water” stage. I haven’t had the guts to be dabbling in content but this info is highly important for me, should I one day have the courage to try content. Thanks.

Manuel


July 30, 2008

Thanks for the tips. I have been reading up on adsense a bit because I am planning a small campaign. This is the first post I read that goes into blocking garbage clicks. So very useful.


August 5, 2008

You are so right on MySpace. Its amazing to see how many clicks come out of that site but the worth of them is close to nothing. I’m starting up some new campaigns and may check back in later with some other bad sites.


November 30, 2008
SkyWatcher

Social networks are poor performers in terms of ad CTR so thats a given and you shouldnt plan to include them unless you’re making a decent commission.


November 30, 2008

@Skywatcher: Actually you can make money with Social network!

Here is the list of social networks I recommended :)

http://themelib.com/2008/11/top-10-social-bookmarking-sites-you-should-join/


November 30, 2008

Looks like i have some keywords to ban!

My mistake lol