Monday, June 30th, 2008

Know your traffic source

I had this HUGE long post on tracking your offers… I didn’t save it at all… Then the power went out… Sorry guys.

Let me tell you the gist of it all.

Tracking your offers is ESSENTIAL. It is the only way you will really become profitable. Remember, we are trying to set up a business. Something long term. If we aren’t tracking our offers then we wont know how to fix them and make them work for us when money is down.

Let me give you a quick example. I had a campaign that was pretty profitable. I was pretty retarded with PPC when I first started so I didn’t track a thing. I didn’t care where people where coming from as long as I was making money. If you think like I did… You need to think again. When I started tracking my campaigns I turned my break even campaigns into winners, my winners into bigger winners. And my losers… Well I just dropped those.

It is not too late to start. Infact, if you don’t have any tracking set up right now, I urge you to at least go into your Adwords account… create a report from the “create report” link, make sure you create a “Placement / Keyword Performance” report.

When I finally did this to first profitable campaign… I realized I was receiving traffic from countries I had blocked… Traffic from sites related to cars when my campaign was about something on the opposite end of the spectrum. I realized I was also receiving traffic from Myspace… Thats a killer right there. Most of Myspace traffic is crap because those are little kids just looking for Myspace layouts.

Google has a tracking pixel that you can place on your offers. The tracking pixel will track with Google so that in those reports you can see which one of those sites generated a lead for you. If you aren’t using that… You better start… Tracking where your clicks and conversions come from is ESSENTIAL!

Now, when you find a site that is generating a good amount of clicks and conversions for you… you can place a site targeted ad. Do you see the importance of tracking now?


Category: CPA Marketing / PPC
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11 Responses

that is unlucky about your post. I hate it when that happens so I make sure I save them every paragraph!


June 30, 2008

Alot of people dont realize the importance of this.. Each year these people lose hundreds if not thousands of dollars because of it..
Track your offers!

Good post kris, what a great idea! :-) haha


June 30, 2008

Nice post Kris. I think that the basics of campaign management escape most people when they are first beginning to market, but anyone who has been in the industry for any period of time knows the value and power of metrics. They are what keeps good marketers from banging their heads against the same roadblocks repeatedly. How can you hope to adjust your users’ behavior if you don’t know what it is to begin with?


July 1, 2008

Sucks about the power issue – another reason I’m glad to use WP.

btw, prosper202 is another good option if affiliates can’t get a pixel placed for the offer.

When you said you were receiving traffic from countries you had blocked, how did you fix that?


July 1, 2008

You know, I’ve never used the tracking pixel. I’ll seriously have to look into that.


July 5, 2008

I put up some code for this a while back. You can click track and then trace conversions back via a subid passed.

Direct Track Conversion Tracking.

Also with a little work you can merge this with it as well. This pulls stats from Directtrack based networks. Then you can merge the two and see what you’re making per keyword.

Direct Track Stats Tracking

Have fun.

** THIS POST WAS EDITED BY KRIS – Those URLs were freakishly long…


July 18, 2008

Agreed, no measurements = no improvements.


October 30, 2008
Andrew

I can’t stress enough how important tracking EVERYTHING in your campaigns is one of the most vital pieces of success or failure!!!!


November 1, 2008

Yep, knowing your traffic source is one of the basic things when setting up a blog/website

If you’re new at this thing, I have a great post about it :D

http://themelib.com/2008/10/the-importance-of-analytics-and-stats-tracking/


November 30, 2008
SkyWatcher

Which Tracking? Campaign or Website Tracking?


November 30, 2008
SkyWatcher

The Campaign Tracking. Got the answer, actually i didn’t read the whole post.