Comments on: A Matter of Image Building in the Mind of Customer

By: Chris Peterson

Chris Peterson — Tue, 22 Sep 2009 08:00:38 +0000

Hi Ben,
I agree with you that a professional logo is really significant part of the way company is presented to its buyers. However, as I ponder about your article, I would like to ask you what is more important according to you from the following:
1. Great designing
2. Logo that decision-making team likes
3. Education to understand visual choices of your buyers

By: Spanish School in Argentina

Spanish School in Argentina — Tue, 08 Sep 2009 17:42:39 +0000

Sometimes you can tell a website or company doesn’t quite live up to what they’re telling you based on poor design. Keep up the good blog!

By: TI

TI — Mon, 17 Aug 2009 13:45:36 +0000

Absolutely agree with you. I think the logo should look fairly simple and at the same time it must be remembered. Once you see the logo, people should remember it forever …

By: Eric @ Motorcycle Painting

Eric @ Motorcycle Painting — Wed, 29 Jul 2009 07:37:24 +0000

Also, another important factor one should consider when creating a corporate graphical image campaign is globalization and doing business abroad. Aesthetics and cultural sensitivities have a big impact. For example, the number four is considered bad luck because it is pronounced “si” which is similar to the Chinese word for death. So becareful when incorporating numbers, signs, symbols, etc.

By: Cash Back

Cash Back — Thu, 09 Jul 2009 17:14:41 +0000

The need for a custom logo partly depends on your business size though. Not everyone needs to rush out and spend hundreds or thousands of dollars on a new custom logo. Your personal blog or mom & pop run corner store doesn’t need this luxury. You need a great logo when you are actually trying to create a recognizable brand.

By: Rick @ Business VoIP Solution

Rick @ Business VoIP Solution — Wed, 08 Jul 2009 17:37:32 +0000

Ben, you are on the dot with the importance of a logo’s design as well as the corporate tag line It sort of reminds me of a movie that came out years ago starring Dudley Moore and Darryl Hannah called “Crazy People” where Moore plays an ad executive who suffers a mental breakdown and when he recovers he vows to create truthful advertisement. The funniest scene in a rather mediocre movie was when he introduced some of his campaigns such as “Buy Volvos. They’re boxy but good” and “Visit Greece. We’re nicer than the French.”

By: used tires

used tires — Mon, 06 Jul 2009 00:44:05 +0000

You are absolutely right, design is crucial for the success of the logo. It’s almost hit or miss. It is pretty daunting, and it takes quite a bit of time to get the right logo. It’s just another hurdle to get over on your way to success.
till then,
Jean

By: iWrite2Know

iWrite2Know — Fri, 03 Jul 2009 07:38:38 +0000

That’s right! When we buy a Mercedes car it is the logo that captures our imagination. So in the service industry a logo is a must. However in the blogging industry logo is not that important.

By: Best Blog Articles of June

Best Blog Articles of June — Wed, 01 Jul 2009 21:00:06 +0000

[...] CashTactics: A Matter of Image Building in the Mind of Customer, [...]

By: This Week’s Top Affiliate Marketing News Stories (June 26, 2009)

This Week’s Top Affiliate Marketing News Stories (June 26, 2009) — Tue, 30 Jun 2009 20:53:22 +0000

[...] A Matter of Image Building in the Mind of Customer Ben Johnson, posting on the Cash Tactics blog as a guest, says, “n this day and age, one of the most crucial tasks for any business is to stand-out among the immense market competition. Therefore, businesses have to make extra efforts in order to create a unique brand image in the mind of prospective customer.” [...]

By: Google Cash Tatics

Google Cash Tatics — Mon, 29 Jun 2009 19:02:42 +0000

Creating a brand gives you authority and builds trust making it more likely for people to buy from you. This is a essential part of any business plan, on or off-line.

Thanks for another great post!

By: Make Money Online

Make Money Online — Sat, 27 Jun 2009 15:11:10 +0000

You have rightly pointed out the importance of the need of branding to make a blog standout among millions. Without branding a blog seem to get lost because there is no impression created in the visitors mind. Creating a LOGO for a blog is definitely a way to brand one’s blog. After reading this post I too must build a unique LOGO for my blog – thanks for pointing this to me.

By: Affiliate Classroom Blog » Blog Archive » This Week’s Top Affiliate Marketing News Stories (June 26, 2009)

Fri, 26 Jun 2009 19:20:18 +0000

[...] A Matter of Image Building in the Mind of Customer [...]

By: Jason

Jason — Wed, 24 Jun 2009 19:08:43 +0000

Hey man, hows it going. Great post. I’m working on a site logo now, so it caught my attention. Are you heading up to ASE09? Maybe we can meet up. I’m also probably going to be looking for somebody to split a room with at the Hilton or the London if you know of anybody looking. Talk to you the next time you are on Ustream.

Later,

Jason