Wednesday, June 24th, 2009

A Matter of Image Building in the Mind of Customer


This is a guest post by Ben Johnson. Ben is in charge of Marketing & Business Development with LogoInn


In this day and age, one of the most crucial tasks for any business is to stand-out among the immense market competition. Therefore, businesses have to make extra efforts in order to create a unique brand image in the mind of prospective customer.

When we talk about image building, a great logo can help business to create a positive image, while a poorly designed logo can bring a negative impression about a company and its product/service. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, describable, and easily recognizable.

The overall design of a company’s logo is crucial to its success. There are hundreds of business logos that have been overlooked or quickly turned away due to nothing more than appearance. When a logo lack in proper designing, it can actually lose a potential customer. When an individual first time sees your business logo that is poorly designed, he is not likely to do a business with you. This is especially true if the logo fails to portray the right image and purpose of a business to the prospect. Hence, as a business owner, be sure to put some time and effort into overall logo design.

Getting a suitable logo may be a daunting task, but it is this crucial initial investment that will ensure your company’s success in a long-run. You should start off by brainstorming about the image your company represents, or the message you want to convey to the public. This will help you to develop a perfect branding tool that will create a strong brand positioning in the mind of a customer.


In times when budgets are slashed, businesses are more focusing towards customer retention. But with customer retention, businesses have to focus on making new customers as well. Your custom logo design can help a lot in this regards. Thus, make sure to develop such a logo that will become a true representation of your business.


Now I have to agree… A logo is at the forfront of your business.  Everything you have should be branded with your logo…That reminds me… shirts finally arrived.

Ben would like to offer you 15% discount on any service ordered at All you need to do is enter this code “MKT-01” while placing an order in the promotion code section.


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14 Responses

June 24, 2009

Hey man, hows it going. Great post. I’m working on a site logo now, so it caught my attention. Are you heading up to ASE09? Maybe we can meet up. I’m also probably going to be looking for somebody to split a room with at the Hilton or the London if you know of anybody looking. Talk to you the next time you are on Ustream.



June 27, 2009

You have rightly pointed out the importance of the need of branding to make a blog standout among millions. Without branding a blog seem to get lost because there is no impression created in the visitors mind. Creating a LOGO for a blog is definitely a way to brand one’s blog. After reading this post I too must build a unique LOGO for my blog – thanks for pointing this to me.

June 29, 2009

Creating a brand gives you authority and builds trust making it more likely for people to buy from you. This is a essential part of any business plan, on or off-line.

Thanks for another great post!

July 3, 2009

That’s right! When we buy a Mercedes car it is the logo that captures our imagination. So in the service industry a logo is a must. However in the blogging industry logo is not that important.

July 5, 2009

You are absolutely right, design is crucial for the success of the logo. It’s almost hit or miss. It is pretty daunting, and it takes quite a bit of time to get the right logo. It’s just another hurdle to get over on your way to success.
till then,

Ben, you are on the dot with the importance of a logo’s design as well as the corporate tag line It sort of reminds me of a movie that came out years ago starring Dudley Moore and Darryl Hannah called “Crazy People” where Moore plays an ad executive who suffers a mental breakdown and when he recovers he vows to create truthful advertisement. The funniest scene in a rather mediocre movie was when he introduced some of his campaigns such as “Buy Volvos. They’re boxy but good” and “Visit Greece. We’re nicer than the French.”

July 9, 2009

The need for a custom logo partly depends on your business size though. Not everyone needs to rush out and spend hundreds or thousands of dollars on a new custom logo. Your personal blog or mom & pop run corner store doesn’t need this luxury. You need a great logo when you are actually trying to create a recognizable brand.

Also, another important factor one should consider when creating a corporate graphical image campaign is globalization and doing business abroad. Aesthetics and cultural sensitivities have a big impact. For example, the number four is considered bad luck because it is pronounced “si” which is similar to the Chinese word for death. So becareful when incorporating numbers, signs, symbols, etc.

August 17, 2009

Absolutely agree with you. I think the logo should look fairly simple and at the same time it must be remembered. Once you see the logo, people should remember it forever …

September 8, 2009

Sometimes you can tell a website or company doesn’t quite live up to what they’re telling you based on poor design. Keep up the good blog!

September 22, 2009

Hi Ben,
I agree with you that a professional logo is really significant part of the way company is presented to its buyers. However, as I ponder about your article, I would like to ask you what is more important according to you from the following:
1. Great designing
2. Logo that decision-making team likes
3. Education to understand visual choices of your buyers