Monday, June 22nd, 2009

What I like to see in a CPA network.

stussy-naomi-glasses-kotake-cyobei-sakuNot that anyone cares… but here is a little run down of what I like to see or receive from an affiliate/CPA network. This is just my biased opinion and in all honesty I’m sure you will agree with some of these and there are some you might not agree with. Please leave a comment at the bottom and let me know what other things you like to see from your CPA networks.

  • I like to see my stats… Now this is an obvious… But I mean I like to see them right when I log in.  A nice graphical image or just the raw numbers.  When I log in I don’t want to hunt around for my stats I just want them to be there.
  • I like to see the hot offers.  Maybe even some additional information for those offers (payout, epc, conversion rate).  If I know something converts for someone out there, then I can make it convert for me. Seeing what offers are hot is ESSENTIAL in time saving! Even if I don’t want to run in a specific niche I still like to take a look at whats hot.
  • I like to see a list of new offers. Some of my best converters have been new offers to a network.  Most networks aren’t going to add any old offer.  Chances are they are going to add offers that they feel will convert or offers that another affiliate has requested because they made a profit with it from another network.  New offers can be little gold mines!
  • Discontinued offers!  This is BIG for me.  I hate it when an offer is taken out of a network and I still have it running. Some networks will send out an email stating that the offer is closing or has closed.  I love this!  However, I don’t always get those emails because they get lost in the mess of other emails I receive.  If networks would put a little list in our login page then life would be a lot easier.
  • I like to see my affiliate managers contact information.  Even a nice little picture so I can put a face with the voice on the phone.  Being in contact with your affiliate manager is very important! They are there to help you succeed.  A good affiliate manager has the information you want on offers so don’t hesitate to give them a call and ask them whats hot.
  • I would like to see more networks blogging.  Who wouldn’t.  That’s a pretty easy way to get industry news and updates, as well as product news and updates.  Networks like convert2media are all about blogging updates about their company as well as techniques for making money online.  These blogs are some of the best I have read online.

Once I’m past that initial login page and I’m getting ready to search for offers there are things I like to see as well to make my search a little easier.

  • First and formost I like to see the payout… Who doesn’t.  Most of the time you can tell what kind of offer it is going to be just by the payout amount.
  • Seeing the countries that the offer is available for is ESSENTIAL! I once ran an offer for Australia in the US… Yeah you can guess it… I lost a lot of money.  The network didn’t put down the country and I automatically assumed it was going to be US traffic.  Don’t assume anything.  Always ask your AM if you are in doubt or don’t see the answer right away.
  • Type of promotion is also something that is a must see.  I run a lot of contextual traffic and if I run an offer that is for search only then I can get in some trouble.  So being able to see the type of promotions allowed is very important to me.  And should be important to you.  Also, remember to use the right type of link. If you are running search traffic make sure you use a link for search or text advertising.  Don’t use the email or contextual link. This is a way for the advertiser to see what type of traffic is converting best for them so that they can refine their campaigns as well.
  • A preview button should always be available.  In all honesty I have never encountered a network that does not have a preview button.  If you’re trying to view an offer in another country just jump in to a proxy or use a service like to check out offers in other countries.
  • The most important thing for me to see in a network… and really this should have been at the top of everything here… Where does the offer convert?  What page?  How many fields?  Does the visitor have to pay s&h for me to get the commission?  Knowing what action needs to be taken for the conversion is very important for affiliate marketers because we can then determine if we think our traffic will go through all the steps needed.  Where does the pixel fire??????????

So thats my little rant/rave.  Just some things I like to see in the networks.  What about you?  What sort of features do you like to see from the affiliate networks that you are apart of?

You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

16 Responses

June 22, 2009

I couldn’t agree more with discontinued offers. Nothing drives me crazier than that. I know offers come to an end or suddenly are pulled, but getting notified is another story when they do. I also wish the networks had something saying “Hey of your running offer xxxx it has been discontinued or will be on this date” as soon as you login. Although if you have a good relationship with your AM and he/she knows your running that offer a phone call just maybe in order also.

June 22, 2009

I agree that campaigns that die and then the link goes to a page with a one line message saying the link is bad, is a terrible way to end campaigns.

June 23, 2009

I would like to see more email copy for the offers. I like the fact that most cpa networks offer an assortment of banners but more email copy would help alot.

June 23, 2009

Thanks for the feedback, it’s always good to get direct comments on what affiliates are looking for. We’re working on improving our features, benefits, and network as a whole. You should see some more great innovations soon!

June 24, 2009

Pretty nice post. I just found your blog and wanted to say
that I’ve really liked reading your posts. In any case
I’ll be subscribing to your blog and I hope you post again soon!

June 24, 2009

I just heard a podcast on the same topic this past weekend. You certainly know your stuff as the information in your post was very consistent with the podcast. Thanks!

June 24, 2009

@jlbraaten – Where was the podcast at? I would like to hear it as well.


June 26, 2009

Great Post Kris! Stoked to hear that we’re (Neverblue) already offering a lot of these things and I’ve already fwded it to the higher ups to let them know about the things we’re not. For the offer down thing we send out e-mails to the affiliates affected but do you think it’s better to display them on the webpage too?

June 26, 2009

@ScottyB – I do like to see them listed somewhere on the inside. I don’t always open my emails from the networks. But if Networks published this information on their site I know a lot of affs that would be really appreciative of that.

An yes… I will agree Neverblue definitely has their act together on these things!

June 29, 2009

Thanks Kris! I just passed this on and got this morning:

“This post re-confirmed that we need to have deactivated offers on our front-end. This should be easy to add and i will make sure it goes into the scope. Another take away was that we need to be as clear as possible on where the pixel fires, i will audit what we currently have and see how we can make this easier for the affiliate.”

Let me know if you have any more feedback.

July 2, 2009

I believe CPA networks are the future of marketing since you get so much attention from their staff. It seems even better than affiliate networks, but still there is much work to be done.

I won’t go into the interface but one thing bothers me. If a campaign is about to end I would like it to be redirected to a useful page (not the “this offer is not available” which is the same for certain products advertised on certain countries). This one is so frustrating, though is part of the process.

July 6, 2009

You’ve said it all. I always study a CPA network before joining. I may be a bit picky, but if I’m going to be working “for” them, there are certain things I’d like to see.

July 21, 2009

Motive has most of these things covered and I echo Never blue on the fact that we send out emails. One thing that is happening is that affiliates don’t read there emails and email as a form of communication is fading away. More often then not we get on the phone and IM and get the word out – we work very closely with our affiliates so most are able to pull the offers. But it’s a very interesting point to list all the inactive campaigns.

Good stuff Kris.

December 15, 2009
Charles brooks

If You Are Tired of Wasting All Your Money on Online Advertising for Your Websites… “Discover the Proven and Simple Methods Used By the Pros to Get 100% Free Online Advertising Traffic Your Website!” It does not matter if your looking for just a couple of hundred extra hits a month or to pump your website full of as much traffic as you possibly.

August 3, 2010

One thing I wish I could see is how my competitor’s are doing. What offers are making them the big money. Not really naming who is making what money, but perhaps just something that I could associate with, okay.. this guy is making x money with this… and with that other offer he is also making good $. Just some more concrete numbers with associations is something I would love to look at.

Till then,