Friday, June 20th, 2008

Back to the iframer/rotator Pt. 4

Okay, sorry it has been a week or so since writing about the iframer. I’ve been pretty busy with my personal marketing, and I now have a house full of Italians. My wife’s sisters are visiting for a month so this should be interesting.

I have uploaded a new version of the iframer/rotator thanks to Yebot. He has included a section to add for your tracking and a section for dynamic keywords. So you can either jump over to the Free Ruck Reports or you can click here to download the new iframer/rotator.

The tracking feature is pretty easy to use. Around line 65 you will find a comment about inserting your tracking script. Just place it between the two comments and you will be good to go.

The dynamic keyword tracking will be a little different. The script can now pass a keyword to your CPA network via the URL. In order for this to work your URLs will need to look like this: http://www.yourdomain.com/index.php?kw=yourkeyword
If you are adding the script to a folder then your URL will look like this http://www.yourdomain.com/folder/index.php?kw=yourkeyword
It is not necessary to use the keyword passing function, but if you wanted to, it is there for the taking.

The tricky part of this will be gathering the correct URL from the CPA network. Because this is PPC, you will want to use the Search Creative URL that they give you. However sometimes they don’t always give you this URL yet they say it is for search. For example on Convert2Media I have chosen the “Debt Avenger – Lead Gen (46)”. It says that it is promotable by Search, however, no search creative can be found. So I will be using the text ad creative at the bottom.

The generic URL for this offer looks like this: http://convert.convert2media.com/z/852/CD39/
This URL by itself will not let us pass the keyword through to them. We need to use the subid function for keyword tracking purposes. Some CPA networks only allow for 1 subid, some allow for up to 5. When the network asks you for a subid just put “keyword”. This is going to be a space filler for right now. In the case of the debt avenger offer the URL with subid “keyword” would look like this: http://convert.convert2media.com/z/852/CD39/&subid1=keyword
Unfortunately we aren’t done yet. In order for the keyword to properly be passed we need to now delete the word “keyword” from the URL with the subid inserted. This will leave our URL to look like this: http://convert.convert2media.com/z/852/CD39/&subid1=
This is the proper format for the URLs that we want to use in the rotator IF we want to pass the keyword to the CPA network. Do you see the difference? The URL has appended &subid1= to the end. This is what the CPA network needs in order to pass a keyword from your site to theirs.

Make sure you copy and paste the proper URL into the script.

Now it’s just a matter of sending visitors to your site via the ?kw=keyword function. Remember, your URL should now look like: http://www.yourdomain.com/index.php?kw=keyword

Pretty kool eh?

Remember, when using this URL you will want to add several offers. I try and rotate between 3 and 5 offers at a time. This helps to ensure quick split testing. If you try and work one offer at a time you will most likely burn through money trying to find a converting offer. Remember, this is not for offers like free iPhones or free iPods. This is for dating offers, insurance offers, and other big ticket items.

If you have any questions about this PLEASE ASK. Remember, no question is a stupid question, and we are all here to learn.


Category: CPA Marketing / PPC
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18 Responses

June 20, 2008
Jason

Hoping you can help on this question.. I’ve thought about this one thing during the whole iframe series.

When I set this up in Google Search ( not content ), Yahoo , Or MSN.. I am afraid this method might produce a low quality score out of the gate.

How are you getting your iframe pages past the QS in Google? Msn is really hard on this too and Yahoo just changed up how they approve ads as well a few weeks ago.

Is this basically a “blank page” setup with the iframe, or are you putting content into the page at the bottom and inserting the iframe at the top?

Just wondering how to combat QS on this. I’ve tried a method similar to this a few times and within a few hours or a day I am hit with QS problems where I have to raise bids.

Thanks man, hoping you can shed light on this.


June 20, 2008
Jason

Also to add.. maybe I am missing the “big picture”, just not sure how to use this method the best and still get around QS.


June 20, 2008
agraiders

Jason,

I believe it was the second post in this series where Kris talks about adding meta tags to your html code to help with quality score. Also, if you are really worried about it you could throw something “below the fold” to help appease the search engine spiders. QS can be important, but try not to get too hung up on it as it can paralyze you into doing anything at all. Yes you don’t want to experience the stories of having $10.00 clicks, but sometimes you are only looking at the difference of $.10 and $.11 clicks. Don’t think I am downplaying QS.. Just don’t let it keep you from taking action


June 21, 2008

Wow, this is getting good. I’m gong to have to try some of this once my ‘project’ is finished.


June 22, 2008

Great post, thanks for the script. Looks promising, I’ll get to testing it soon!

Content network here I come!


June 22, 2008

I’m not sure how valid this is because I haven’t tried it.

I read of a tactic where you put up a keyword rich dummy page of content with a privacy policy link, etc. and let it run for a few days. If your ad is good, you get clicks so it costs you to establish a good QS.

If you get a good and steady QS, then you DO NOT change the url, but you put your real offer on it. I think this works best with new accounts that have not got any track record.

So it costs another $5.00 for a new account. It’s nothing when you consider the potential.

Scott


June 24, 2008
B-Man

What does the info.dat file do in the rotator? Does it need to be uploaded to the server as well? Thanks


June 30, 2008
Jack

I’m also not quite clear how to set this script up. There are two folders in the download zip, “CT-Rotator Folder” and “_MACOSX” folder, and several files within each. Which ones are supposed to be uploaded? I tried to load only the “index.php” and also all the files, but I keep getting errors.

Any pointers? Thanks!


June 30, 2008

@B-Man
The info.dat file acts as a count for the script. It does need to be uploaded as well.

@Jack
If you have your computer to show all system files that is probably what you are seeing. Just upload the index.php and the info.dat files


July 8, 2008

I would like to have some clarification to understand the strategy:

I have read the post several times but here is where I am confused:
To quote:
————————
Now it’s just a matter of sending visitors to your site via the ?kw=keyword function. Remember, your URL should now look like: http://www.yourdomain.com/index.php?kw=keyword
————————-

What I don’t understand is that what is meant by keyword here. Suppose I am promoting a free iphone offer and one of the keyword I am using is “free iphone”, do I have to make my ad url like this:
http://www.yourdomain.com/index.php?kw=free+iphone

I would be real great if this thing is clarified with some examples for newbies like us.

Thanks in advance


July 9, 2008

Kara-
If you wanted to track specific keywords that convert you would use the http://www.yourdomain.com/index.php?kw=keyword function. Yes http://www.yourdomain.com/index.php?kw=free+iphone is the proper format for this.

My best advice would be to upload this to your hosting account and just play with it. Hands on experience is always the best!

Kris


July 27, 2008
jesse

Will url rotator script work with Xtreme Conversions (a keyword conversion tracking script) and LPGen?


July 27, 2008

I really don’t know… I don’t see why not. It’s always worth a shot. If you do try it and it works, please let us know!

Does anyone else know the answer?


July 29, 2008
Crambo

Hi Kris. Ultra Ultra noob here…
Can this method work just by putting my affiliate link straight into the frame option in namecheap’s URL forwarding menu? I don’t have my own hosting yet and no technical skill whatsoever.

Also will google ban you if they catch you using this method or simply stop the campaign? Thanks.


October 30, 2008
Andrew

I’ve never tried this method before, interesting concept.


November 30, 2008
SkyWatcher

I’ve heard that theres a trick that’ll increase your relevancy even for an iframed offer – hows that possible?


November 30, 2008

GReat post! Awesome Script! Looking forward on using it!


January 29, 2009

I’m just getting started in CPA and I’m currently working on iframed offers. The next obvious step for me is to include an iframe rotator and then dynamic keywords.

AdWords QS boggles my mind. I started up a campaign for a gift card. It ran over night with decent results – $10 spent, $16 came in. I went into the AdWords account in the morning and upped my daily budget, paused keywords with a low CTR, and added an ad variation. At this time the QS is around 7 for the first page of keywords.

When I checked on the ads around lunch time the QSs have all fallen below 3 and I had only a handful of impressions. Obviously the QS dropped almost immediately after I made the tweaks. I didn’t touch the original ad (except to remove a trailing / from the display URL). Anyone know what happened?