Wednesday, June 4th, 2008

The ultimate PPC-CPA method (not a poll) pt.1

Okay, so this CPA Poll monster is pretty much beat to pieces. I have one last thing I want to share with all of you before I move onto other subjects.

Framing an offer is more powerful than giving them a poll. However, there are certain items that work better with a poll than they do with a frame. Zip and Email submits that are “chances to win” something should be kept on a poll. What about those other offers that the CPA companies have that are about insurance, or dating? You can’t really run them off of a poll. They just wont convert that well. But you can drive traffic to them directly. In an indirect way. Let me explain that better…

Now Googles actual policy states this:

“…we monitor and don’t allow the following:

  • Redirect URLs: Ads that contain URLs that automatically redirect to the parent company.
  • Bridge Pages: Ads for web pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company.
  • Framing: Ads for web pages that replicate the look and feel of a parent site. Your site should not mirror (be similar or nearly identical in appearance to) your parent company’s or any other advertiser’s site.”

You can read Googles full Affiliate URL policy by going into Adwords help and performing a search.

Okay now. I know what Googles policy is. However, by building a Poll we are already violating it. A Poll is a “bridge page. It’s a intermediary page whose sole purpose is to link and redirect traffic to the “parent company”.

Redirect URLs are a bad choice to use because Google will recognize these pretty fast and shut you down. The ultimate method for delivering CPA offers on the PPC networks is by framing them. I know what you’re thinking, “But thats a violation”. Your right it is. But technically so is your Poll. Framing a page is a little bit harder for Google to detect. Infact I have never had a framed page taken down at all. Jump over to the Free Ruck Reports page and you will find a download for the exact framer that I use. Included in the download are two files. The actual .php file and a count.txt file.

The count.txt file is for the built in rotator. Thats right, the .php file has a url rotator built right in for split testing purposes. Stay tuned for the next post and I’ll tell you exactly what you need to do to test your offers with that page. For now, go download it and prepare yourself for my ultimate weapon for success. Now that you have the ammunition you just need to know how to aim and fire.


Category: CPA Marketing / PPC
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20 Responses

June 4, 2008
Bizkiller

Nice stuff :D


June 4, 2008

Kris, your scripts make my circuits sizzle!


June 4, 2008

lol
Thats cause I’m not a programmer HAHAHA
You clean it up and I’ll replace it :D


June 5, 2008

Again, nice post. :). Thanks.

Kris,
Do you think 50 visits and zero conversions is bad enough to abandon that offer or else should I wait for more time?


June 5, 2008
Greazy

Flash,
That depends on where your traffic is coming from and how targeted.
If you are using PPC, try tweaking your ads a bit before completely abandoning it.
I dont throw a truck away just because it is running funny, I pop the hood tweak it a couple times , then if it dont work I toss it. :)


June 5, 2008

Interesting subject


June 5, 2008
Allen

Kris,

Looking forward to this series…poll to CPA has been fun!


June 5, 2008
experience

Ok Kris I am currently iframing an offer. But on the current offer there is no kind of content on the page so when google gos to my page they do not see any content that is relavent to my keywords. What is there that I can do in order to add content to an IFrame offer. This is my website that is listed below if you can check it out I would really appreciate it alot.

http://www.insuranceonlinequotez.com/offers/test/


June 5, 2008
experience

ok Kris I am currently running an IFrame on an insurnace offer that I have but when google goes to my page there is no content that is relavent to my keywords.. On an iframed offer what is the best way to add content on that landing page but at the same time having it look like it is part of the same page. Here is the website that I am using if you can check it out and help me on this I would really appreciate it alot. thanks

http://www.insuranceonlinequotez.com/offers/test/


June 5, 2008

Great ammo Kris.

Can’t wait for the gun and shooting lessons.

Thanks,
Scott


June 5, 2008

Was just about to start Iframing an offer. What timing for this post…. can’t wait for the next one.


June 5, 2008

Nice post, Kris – very interesting. The iframing is something I’m interested in doing, but not the PPC route :-). Looking forward to Pt. 2.


June 6, 2008

Hi Kris,

There is one thing I do not understand when using frames. I know how to track sales-KW when sending traffic direct and when sending it first to my own landing page. But I can not figure out how to track the sales down to KW (using the affiliate subid tracking) when sending traffic to a framed offer?

Any advice would be great.
Marc


June 6, 2008
Skylar

Hi Kris,

I have read a few places that IFrames can not be seen in some browsers. Is there a way that we can use this script to display the offer in a normal frame?

Thank you,

Skylar.


June 6, 2008

@Flights,

I’d use Extreme Conversions to tracking your framed campaigns. If you take it a step further get LPGen and use them together for your framed offers, works great.


June 6, 2008
Clay

Great post man!


June 6, 2008

@Flights
What Runningthingz said :) There are also other tracking platforms such as ppseer.com that you can use.

@Skylar
I’ve never really worried about that. More often then not you just have to worry about the offer breaking out of the frame. I’m sure you could use a regular frame, I’ve just never bothered.


June 7, 2008

I was reading about someone who put up the entire list of keywords on the page where the iframe is residing to improve his quality score. He used the same color for his font as his background…not sure abt the results though..but it does sounds logical.


June 19, 2008
Vicky

Kris..looking for updates :)