Now this can be a hard thing to judge. In fact, I don’t really measure my clicks vs conversions as a standard. Instead, I measure my cost spent vs. my cost earned. The key is to set a goal and to stick to it.

When I test a campaign I try and set my goal to 100 clicks. If, in 100 clicks I get no conversions I will try switching out the offer. (Ideally the offer would be rotating from the beginning). Sometimes polls will run that are complete duds from the beginning, and sometimes a poll will struggle to get 100 clicks let alone 100 impressions!

If you’re having a hard time getting impressions, check out your ad-groups. Are they tightly grouped? What about the keywords your using… Are they outdated? Many times when we run those popular “recent news” polls the topic gets blown through really fast, therefore, yesterday we might have had great keywords and today… yeah they can suck. There is always new “hot” news everyday.

Now, if you’re getting the getting the impressions but not the clicks… yeah that’s an ad copy problem. We’ll go over ad copy later.

Okay back to the topic at hand.

If I’m getting clicks and one or two conversions then things are still going good for us. We may meet our goal of 100 clicks, spend around $15, and make about $4, then that is okay. This is something that we can work with.

We need to make sure we are getting people from our page to our offer. The first thing you want to do to check this out is to load the report from your CPA network and see if they show any clicks to the offer. Remember… Not all networks have real time tracking. AND some offers have to be uploaded by the advertiser.

If you have clicks to the offer but no conversions, take it out of your rotation. Place another offer that you think will match the demographic a little better. If you NEED to switch out the offer two great tools to use are AffSpy.com and OfferVault.com. Both of these sites allow you to search for offers based on keywords and allow you to compare payouts. Great for getting the highest payout for an offer!

If you have no clicks to the offer but your getting clicks to your poll then something is wrong with either your poll or the people coming into it. Change up your poll. Ask a different question, change the images, or make the poll a different color. It’s important to test variation of your poll in order to maximize clicks to your offer.

Okay now ask me again. How do I measure my clicks to conversions? I don’t! I measure my money out vs. my money in. And if my money out is greater then my money in I change the offer, or the poll. And to be honest… If my money out is less than my money in I still change the offer, or the poll to see if I can get a greater return.

If I was measuring my clicks to conversions on my polls it would range from 100:4 for some of my lower end polls to 100:25 for some of my high end polls (polls I’ve worked on for a while).

Its all about test and tweak, test and tweak.

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