Monday, May 26th, 2008

The Good… The Bad… and The Conversion

Picking a landing page is very important. If you pick something that is cluttered chances of a lead being generated is pretty slim. On the other hand… When the site looks nice and is easy to navigate, then a lead can be pretty easy to gather.

Chad at CDF Networks wrote a quick post about “Good and Bad Landing Pages”. Here are some tips you want to look for when you’re choosing an offer.

Tip #1 – Is the page cluttered?
You need to make sure the page doesn’t have a lot of “fancy smancy” images or patter (words). Take a look at the page and make sure that the user will be able to EASILY see all of the text fields that they will need to fill out.

Tip#2 – Make sure there are no other links.
That’s it… Just browse the page and make sure you can see clearly that there are no links that will take the user away from making you money. The “Bad Landing Page” example clearly has a line of links at the top of the page. All of these links can take the user away from where you want them, which is that little section of text boxes on the lower right… Remember, the least amount of distraction for the user the better.

Tip#3 – The least amount of actions possible
While Short Forms pay out higher then Zip/Email submits, they are also a little harder to convert. ESPECIALLY if your trying to run them as a backend offer to a poll. So, that being said, try and stick with the least amount of fields possible. The least amount of work possible for your users the better! The “Bad Landing Page” has 9 fields (one is lower on the page) and the “Good Landing Page” has only 1. This can help your conversions skyrocket. Often times because of the ease for the user you will get more conversions!

Tip#4 – Is there a clear call to action?
What is the first thing you notice about the “Good Landing Page”? How about the big blue box with the words “START HERE” and a big fatty arrow pointing to the text box… Yeah… enough said.

SO… Now that you know what a “Good Landing Page” should have and a “Bad Landing Page” has, you should start looking at the landing pages that you’re currently using. You might find an offer or two that you thought would be good because of the high payout… But because of the confusion and mess for the user… Yeah… no conversions for you… Sorry

THE GOOD

A Good Landing Page

THE BAD

A Bad Landing Page

(click images to enlarge)


Category: CPA Marketing / PPC
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12 Responses

May 26, 2008
mim

see http://www.pagealizer.com it helps a lot analyzing visitor stats of landing pages


May 26, 2008

I hope this is a coincidence.
http://www.cdfnetworks.com/good-and-bad-landing-page-examples/

And I think lately there is a buzz about the “Quality Score”..so dont you think that it should have to pay attention for the Quality Score too?


May 26, 2008

Quality score is only a consideration if you’re linking directly to the landing page from the adwords search network, which you can’t do with affiliate links anyway. You can get away with it on the content network usually, but there isn’t so much of a quality score there so it doesn’t matter.


May 26, 2008

@HugePedlar Thank you

@Kris
What is the average ratio between clicks and sales … one of my ads have 100 clicks but no sales yet. I appreciate if you could discuss about selecting the right product, or point me to a good resource.


May 27, 2008

@Flash — Hey I’m glad you caught that. I was thinking there was a post like this somewhere that I glanced at briefly. However, this post was geared towards a questions on got on IM last night. Lately I have had a lot of people ask me to review their landing page. While their page may look good the backend offer often looks like the “Bad Landing Page” example. So thats where this post came from.

As far as clicks – conversions. I’ll write up a post about this. There’s a couple of things that play into effect here. :)


May 27, 2008

Kris,
I am a bad reader. I have subscribed to many feeds and reads them all. the bad thing is I haven’t implemented anything yet. Of course your post talks about much details than the link I gave and I frankly think that there are much to talk about LPs.
By the way you looks nice with your new icon ;)


May 27, 2008
Franklin

Hi Kris,

I also have the same question as Flash Developer. For zip or email submit offers, we can either:

1. Create our own landing page (probably not really a suitable idea since it’s a lead-based offer)

or

2. Direct linking to the offer

Now, assuming we advertise with Adwords, if we go by option 2, then we’d encounter 2 problems. First, we’ll probably get a low Quality Score since the landing page of such offer probably doesn’t have substantial amount of content. Second (still assuming that we advertise with Adwords), due to the Google’s double serving restriction, our ads probably won’t show up anyway since most likely there are other advertisers that link directly to the offer.

What are your thoughts? I’m especially interested in how you get around the Quality Score issue.

Thanks!


May 27, 2008

I’ve had some reasonable success by iframing a merchant’s landing page and surrounding it by my own quality-score friendly content. This is only on the content network mind you, but it does get around the double-serving problem.


May 27, 2008
Mikita

Kris,

I’m new to the whole PPC Affiliate Marketing arena, so thanks for the solid content. I have a question about landing pages that allow users to insert their email address such as the “good” landing page above. When a user puts in their e-mail address, do they get redirected to the advertiser’s website as well? If so, will they have to insert their e-mail address a second time? Hope this makes sense.

Mikita


June 3, 2008

Very good article. It can help a lot of people.
The visitor has to have the desire to take action on a
quality landing page.


November 30, 2008
SkyWatcher

The article is awesome for Beginners. Hence, it adviced me too :)


November 30, 2008

Awesome blog post. Helps out alot! time to get more conversions lol..