Okay here’s another way to choose your offer. Pick the demographic first… It’s actually fairly easy. There are a lot of different ways to choose your demographic. The most common is to visit buzz.yahoo.com, google.com/trends/. Make sure you select “more hot trends” in Google Trends. Also, surf through the first few pages of Yahoo Buzz. Don’t just look at the “Top Searches” on the left. I’ve often found gems hidden around the 10th page.
Write down a list topics that you see on Google Trends. If those same items can be found in Yahoo Buzz then chances are it’s a pretty hot topic to create a campaign around. Visit the site “hot” site and look at what’s being advertised.
Another thing you can do is visit… news websites. MSN.com, CNN.com, ESPN.com. These news sites will give you topics you can choose from. Click over to a news article. Scroll around the page until you see advertisements. I’m on one right now that has an advertisement for a Hyundai car. Now I doubt I will find a CPA offer for a Hyundai… BUT… I know I can find an offer for car insurance and to make it simpler for you there is zips submits out there for Gas Station gift certificates..
The article I went to is called “Clinton, Obama converge on Florida”. So I ask you… what’s the demographic? Voters! Most likely in their 30s, 40s, and 50s. The people that are advertising on news sites have got money to spend on there. They aren’t going to place an ad that won’t convert so you now know what you can advertise to that demographic.
I hope you’re paying attention. You should also now know what keywords to target, and if you’re setting up a poll… you should know the poll topic.
Here’s another awesome site to help you find an offer… Alltop.com. That site has 100s of blogs. You can see what everyone is talking about. If you find something that is talked about on multiple blogs you can bet it’s a…hot topic. That means you should be looking for the other advertisements on that site. What are they advertising? Duplicate it! The blog should also tell you the demographic of the visitors, which will help determine keywords, and poll topics.
Now not all blogs are created equal… So, if you’re searching blogs and can’t find one with advertisements, but you found a topic you like then just search one of the news sites. OR plug the topic into Google and see what others are advertising.
CHOICES, CHOICES, CHOICES… Okay now do you get the image above?
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Good post Kris… I never thought about looking much deeper on the Yahoo Buzz or Google Trends, but I guess that is thinking outside the box. Don’t forget those news magazines. You can find some topics in there as well and the ads in the pages will give you ideas. Those magazines have already done the work on studying the demographics so that gives you a leg up.