There has already been a post in regards to choosing your CPA offers. However, I have had several requests to start from the beginning and break everything down a little further.
The most common types off offers you will see are as follows:
- Zip/email submits (One field)
- Short forms (3-4 fields)
- Long forms (More than 4 fields)
- 2 page (2 pages of fields)
- Sales based (Surf the site, make a purchase)
- etc, etc
If you’re starting out and your trying to run a sales based offer, I promise you will be discouraged with PPC-CPA. We often hear about Polls and creating polls for CPA offers. Great! Do it! But don’t run a sales based offer on your backend. A beginner’s key to converting an offer is to allow for the least amount of clicks possible. That means we want to start with zip submits or email submits.
Method 1
Well great… Out of the hundreds of possible offers which should I choose? That depends on you. When your starting out pick an offer that appeals to you. Don’t try and pick an offer that would appeal to a crowd that you don’t know and understand yet.
If you pick something that you know and understand then you have knocked your research down quite a bit. If you’re a fan of fishing choose a fishing offer. If you like video games choose a gaming offer. I promise you, if you start with something you are familiar with you’re way ahead of the game.
Method 2
Watch TV, Listen to the Radio, and read a Magazine. Chances are if its being advertised on the Tube, the Radio, or in a Magazine then someone is buying. Don’t try and reinvent the wheel. I saw an ad for Wal-Mart “Rolling Back Prices Everyday!” First thing I did was surfed the CPA networks for available Wal-Mart related offers. There’s a gift card out there. Go find it, advertise it. I often sit in front of the TV with my laptop for this specific reason.
When I’m in my car and I hear the radio playing I make sure to jot down specific advertisements that I hear so I know what is selling.
Make it as simple as possible for yourself. Someone has already done the work and knows what converts. Your goal is to then find the converting audience (we’ll discuss that soon).
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Good stuff Kris.
The second option is one i think a lot of people overlook. You can learn a LOT from just watching TV, or I would even add looking at existing internet ads to the list.
Since I started marketing (not all that long ago) I really see the world a bit differently. When i see an ad on TV, I now think to myself “I wonder what their ROI is for this ad?”. I look the language they use, the visuals, and the overall message they are trying to convey. Its not surprising that much of this kind of marketing can be applied to the internet.