2 ways to choose your offer
- 26 Comment
There has already been a post in regards to choosing your CPA offers. However, I have had several requests to start from the beginning and break everything down a little further.
The most common types off offers you will see are as follows:
- Zip/email submits (One field)
- Short forms (3-4 fields)
- Long forms (More than 4 fields)
- 2 page (2 pages of fields)
- Sales based (Surf the site, make a purchase)
- etc, etc
If you’re starting out and your trying to run a sales based offer, I promise you will be discouraged with PPC-CPA. We often hear about Polls and creating polls for CPA offers. Great! Do it! But don’t run a sales based offer on your backend. A beginner’s key to converting an offer is to allow for the least amount of clicks possible. That means we want to start with zip submits or email submits.
Method 1
Well great… Out of the hundreds of possible offers which should I choose? That depends on you. When your starting out pick an offer that appeals to you. Don’t try and pick an offer that would appeal to a crowd that you don’t know and understand yet.
If you pick something that you know and understand then you have knocked your research down quite a bit. If you’re a fan of fishing choose a fishing offer. If you like video games choose a gaming offer. I promise you, if you start with something you are familiar with you’re way ahead of the game.
Method 2
Watch TV, Listen to the Radio, and read a Magazine. Chances are if its being advertised on the Tube, the Radio, or in a Magazine then someone is buying. Don’t try and reinvent the wheel. I saw an ad for Wal-Mart “Rolling Back Prices Everyday!” First thing I did was surfed the CPA networks for available Wal-Mart related offers. There’s a gift card out there. Go find it, advertise it. I often sit in front of the TV with my laptop for this specific reason.
When I’m in my car and I hear the radio playing I make sure to jot down specific advertisements that I hear so I know what is selling.
Make it as simple as possible for yourself. Someone has already done the work and knows what converts. Your goal is to then find the converting audience (we’ll discuss that soon).
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26 Comments on this post
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- Poll Factory said:
Good stuff Kris.
The second option is one i think a lot of people overlook. You can learn a LOT from just watching TV, or I would even add looking at existing internet ads to the list.
Since I started marketing (not all that long ago) I really see the world a bit differently. When i see an ad on TV, I now think to myself “I wonder what their ROI is for this ad?”. I look the language they use, the visuals, and the overall message they are trying to convey. Its not surprising that much of this kind of marketing can be applied to the internet.
May 22nd, 2008 at 1:59 am - Gokarter said:
Great Stuff … Look forward to what else you have for us coming down the line.
It great that your bringing it back to the basics .There is sure a lot of people in here that need to get back to and understand the basics before trying to jump in and expect to make the big bucks…you have to walk before you can run.May 22nd, 2008 at 2:02 am - cablekid said:
Hey Kris! That was a good read. Thanks for breaking it down from the beginning
May 22nd, 2008 at 2:04 am - Yebot said:
Yeah my g/f watches a lot of crap on MTV. I’m starting to pay attention to what she’s watching though, it seems whatever show it big at the time, can be great fodder for an online poll –> zip/email submit offer.
May 22nd, 2008 at 4:32 am - Flash Developer said:
Useful tips. waiting for the second article.
May 22nd, 2008 at 6:18 am - money said:
Good read! PPC-CPA are always the key to make money.
May 22nd, 2008 at 8:03 am - marketingexperience said:
Good stuff. Back to the basics I like that. Look forward to seeing alot more post from you and learning some of your CASHTACTICS. I am also in texas about an hour away from you in Waco man.
May 22nd, 2008 at 9:07 am - marketingexperience said:
Also do you have any current blogs that you already have going or will this be the first one. Just wondering man
May 22nd, 2008 at 9:08 am - Whoopsie said:
This is great stuff, Kris, thanks for breaking it down even further.
But – enough with the limited RSS feeds! It’s not like CT is ad-heavy and needs the page views. I subscribed via RSS as it means I can keep on top of the posts without interrupting my workflow too much.
Now we’ve got to start clicking through to read the full post? Please, turn it off.
May 22nd, 2008 at 10:19 am - Kris said:
@marketingexperience – This would be blog #1 for me. :) It will take me a bit to get in the flow. But I think I can handle it. Thanks for the support.
@Whoopsie – Sorry but the more tag stays. I know a lot of people have expressed concerns with it but it really keeps the front page clean and organized. Maybe I’ll throw in a post every now and then without that tag for…
@whoeverwantstolisten… This blogging thing is fun… I should have done it a long time ago :D
May 22nd, 2008 at 11:42 am - Skylar said:
Hey Kris you are doing an amazing job keep it up.
You may want to change your picture though.
May 22nd, 2008 at 1:02 pm - Pdaguy9 said:
Wow Kris, you look amazingly like Ruck!
May 22nd, 2008 at 2:15 pm - Kris said:
LOL yeah I noticed that. That has to do with mybloglog.com so I’ll have to figure out how to change that so my picture pops up… I’ll have to actually take a picture first. :D
May 22nd, 2008 at 2:19 pm - Lenen said:
What offers normally only require a zip or emailadres? I really would like to see some of these offers in the Netherlands!
May 22nd, 2008 at 4:55 pm - Matt Robison said:
You can keep the more tag on the posts but not make it limit RSS feeds pretty easily. Just do a google on it.
The limited RSS feeds really are a stinker and very jarring to what everyone is used to.
May 22nd, 2008 at 4:56 pm - JohnEniste said:
Great read Kris, looking forward to hearing more.
@Skylar & Pdaguy9 – your pictures look amazingly like mine :-)
May 22nd, 2008 at 8:58 pm - Kris said:
@Lenen – There are alot of different zip/email type offers. The most common are “Free Gift Cards” and “Free iPhones”/”Free iPods”. It can be a broad choice depending on the network.
If you want to find an offer for the Netherlands ask you AM to get one for you. Thats their job. When you make money, chances are they will be making some money as well… so ask your AM to help you find an offer for a specific country!
@Matt- Thanks, I’ll look into that.
May 22nd, 2008 at 10:35 pm - Martin Welch said:
Hi Kris, good ideas! Thanks for sharing those great tips, they are very useful.
May 23rd, 2008 at 12:52 am - Kris said:
This is a gravatar test…
May 23rd, 2008 at 1:12 am - Dave King said:
Great post Ruck. Thanks! Some good tips there.
May 23rd, 2008 at 9:57 pm - Flash Developer said:
“Great post Ruck. Thanks! Some good tips there.”
Good old habit ;)
Cris, I think you can change the avatar by changing the (admin) email with what you are using with mybloglog. just an idea.
May 24th, 2008 at 4:53 am - Adam said:
I’m not trying to be a grammar & spelling Nazi, because I’m not so great myself.
But it’s “you’re”
“If you’re starting out and trying to run a sales based offer….”
Good write-up though.
May 28th, 2008 at 6:18 pm - Autoverzekering said:
Useful tips, thanks for sharing.
I’m waiting for the second article :)November 16th, 2008 at 9:03 pm - SkyWatcher said:
Which ones perform better relatively? CPS or CPA?
November 28th, 2008 at 12:27 am
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