Tuesday, May 20th, 2008

CashTactics Exchanges Leadership Roles

Sort of a sad time in my busy life really. Effective immediately CashTactics will be under new leadership. Kris Trujillo whom I consider a friend and a remarkable young man and marketer (of course!) will be taking on the leadership role here and in the Discussion Forum. What gives Ruck, where was the Sitepoint auction?

I always said I would never sell this blog or forum. It was never about the money ( from what this blog has made, you know I’m so right!). I always said that if I was going to stop blogging that I would either find someone whom I trusted to take over or I would simply delete it. However, after meeting a ton of great people and hopefully helping a few out, deleting it is simply not an option. Not with the success some are having, getting rid of the 10 months of information piled up here and in the forum will be better served to someone who is able to dedicate more time to it and carries the same passion with helping people as I do. Kris fits in perfectly. To sell such a blog and community that seems like an insult to me and all of you.

I met Kris in person just last week up in Ottawa, Kansas to discuss this. Even though I have been collaborating with him for over a year now, the guy just seemed like someone I could trust. After many things I have shared with him, I ABSOLUTELY know I can trust him. I hope you will too, cuz honestly, the guy is sharp!

A little background on Kris…

I met Kris over a year ago. Kris brings a ton of knowledge and some really cool aspects to CashTactics. Not only is he a fellow PPC and CPA Marketer but he also deals in retail affiliate marketing and is a product owner who runs his own affiliate program. The difference between Kris and I is that he will be able to carry over the same conversations I had here and add some new flavor. Kris can put another meaning to the term “CashTactics”.

This was something that I simply was not going to be able to do. While I have not given up my personal Affiliate Marketing, I have moved into the Corporate World of running a CPA Affiliate Network. I’ve given up quite a few things to pursue this course of business and now it’s time to shift focus and concentrate primarily on that. On top of this, I am turning towards becoming a Merchant which moves me even further away from Affiliate Marketing. With being a Merchant and concentrating a lot more on email and data collection I feel that some of these topics will be better served where the action projects are taking place.

Another thing is that June is rapidly approaching. I come back from Ad Tech Miami on June 5th and anyone that has ever spoken to me personally already knows that I am a complete no-show in June and thru the summer. While I will be concentrating on the Network and my own personal business, it will slim down tremendously for me. What’s the reason?

I can tell you the reason is that I will be the furthest away from working I can possibly be. I dont take many vacations and by god, I am going to this year. I have no idea where I am going but Lana and the kids and myself are going somewhere! There’s really no point in working your ass off if you dont take time to enjoy it so I intend to do just that.

I’m not really one for goodbyes so I wont give one here. The readers of this blog and members of the forum that have migrated to the Convert2Media Affiliate Network are still working with me and the rest of the C2M team and that is basically where I am concentrating my time. While I do hate to leave, there was never any goals with this blog except to help people and hopefully by sliding Kris in here as a new leader the goals will not go un-met.

I will still be posting here and in the forum as well when I have time. I’m not up and leaving just like that, but I wanted to give a shout-out to let everyone that I am indeed taking a far less active role here and switching gears to concentrate solely with others who are making money in CPA Marketing.

It’s been a blast and I thank everyone for reading and their support. Remember that most of you have my contact details and if you dont, Kris will be more than happy to give them to you. With that said, I cant wait till Kris introduces himself and sees what he is going to bring to the table. I would expect a better community environment instead of the tyrannical dictatorship I was running. :)

Welcome aboard Kris!


I hope to see and hear from the CT Members! You can contact me at any time.



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23 Responses

May 20, 2008

Man, I can’t believe you’re leaving… but then I can’t believe how much you do anyway, so I guess something had to give.

I’ve chatted with Kris a few times and we’ve worked together on a small project. I can’t imagine anyone better suited to running the site. It’s being left in very good hands.

May 20, 2008

Wow Ruck I’m sorry and sad to see that your having to leave us .
I want to thank you for all the help and great advice that you have given out sense the beginning of CashTactics.You have been more than helpful above and beyond the call of duty.

I Wish you all the best with all your future endevours , you seem to be very successful in what ever it is that you pursue.

Now on the there hand I would like to congratulate Kris and welcome him to the forum. I looking forward to this blog and forum continuing to grow and continue to be the best informative blog and forum around.

May 20, 2008

Good luck in your ventures Ruck!!!

Ruck, good luck in everything and thanks for all the help you have given since starting the blog and forum. And congrats to Kris!

May 20, 2008

Sad to see you go… This blog was the first to actually help “connect the dots” with affiliate marketing. I throughly enjoyed your CPA/PPC series and hope that continues.

I wish you the best in your new ventures. You have created an amazing blog, so I am sure you will do the same with your affiliate network. I will be hoping for update down the road on how all that is going for you.

Lastly, I would like to congratulate Kris and hope he continues adding value to CashTactics.

May 20, 2008

we’ll miss ya ruck, enjoy the vacation and good luck in the travels.

May 20, 2008

Damn, Ruck. That’s a shocker! Then again, as someone mentioned above, I’m not sure how you were doing all the stuff you do without having health issues! ;-)

It was great learning from you over the past few months and I hope to see you around in the future!

Good luck, bro!


PS – I did sign up to your network. I just haven’t had a chance to look through the offers yet. But, I will!

May 20, 2008

I was wondering about the slowdown in your posting to the blog! It makes sense, but it feels like the coolest kid on the block is moving away.

All the best to you and your family, Ruck. I appreciate your sharing/teaching us what works in affiliate marketing – thanks. You’re a class guy :-).


P.S. Congrats to Kris on his new role!

May 20, 2008

Man, first BHW now the blog I will say that I have truly enjoyed reading your posts their and on the blog as well BHW is actually where I first heard your name and you have given alot back to others. But I can understand we all have to grow and move on in life. Chime in every now and then will you?

May 20, 2008

Sorry to hear you are leaving Ruck. I appreciate all the help and advise over the past year. Hopefully we can still connect over at C2M. Congrats and Good luck.


May 20, 2008

Ruck, I know you are going to be missed here at CashTactics. However, I know you did not just wake up in the middle of the night and make an irrational decision here. I know it was a BIG one at that!

Thanks for all your contributions and hard work with the blog over the year or so.

I know Kris will be a great Marketer to help continue the CashTactics name and reputation. I look forward to hearing some of the interesting post he has in store for us.

I know I will continue to follow the updates and growth of this great blog and forum!

Welcome Kris!

May 20, 2008

You complete b*stard – just when i was starting to learn something !!!

Only joking, i wish you all the best, thanks for the help that you’ve provided so far, and have a good holiday (If you come to Turkey i’ll buy you a beer!!)


May 20, 2008

Hey, Ruck sad to see you go and you will be missed, but i think Kris Trujillo was a good choice and im looking to see some great post from him.

May 20, 2008

Same, Ruck, Best to you. The site has been a great asset me me as well. Looking to forward to this Kris kid. Best of success in the AN world.


May 21, 2008

Geez, is this worse than when Diorex hung it up? Not for you, of course :) Thanks for the great work, Ruck. Think we’ll give your new network a shot and see what we can do.

May 21, 2008

Evolution is an inevitable reality. We all evolve slowly and finally become better than we ever were. I have read your story in the forums. It is really inspirational to see how a guy who didn’t know how to send an email a few years ago has become such a huge success in making money online. You started writing articles as a ghost writer, then you tried affiliate marketing, then CPA through PPC and after getting success in all these field you have taken the final step of becoming a merchant by yourself ! Ruck your evolution journey is a classic example of how one should proceed while making money online.

I wish you success in your new venture and i hope that you’ll continue to write quality articles on this blog as and when you find time.


May 21, 2008

Hi Ruck,

This is the first time I am commenting here even though I have been reading your blog for quite a while now. Thanks for all the great posts and enjoy yourself for the holidays.


May 21, 2008

Sad to see you go, Ruck. Good luck with the CPA network. I’ve already joined, but haven’t had the time to get any campaigns going.

May 22, 2008

Good Luck Ruck, your going to have massive success!

May 22, 2008

Good luck Ruck!
Thanks for the great posts!

May 23, 2008

It’s a shame your leaving but judging by Kris’s posts, you’ve found a good successor.

May 24, 2008