Sunday, May 10th, 2009

The Next Big Step

foot_stepsAfter you have your little work space set up. You then need to form a game plan.  Every successful business has a game plan.  They have a direction they want to take their business and they know what they need to do to get it done. Now is your turn. This is like goal setting, but it is also about structure. You can do this really formally with an official business plan or you can do this informally with some notes on a piece of paper. I suggest writting a business plan as that will get you pumped and motivated to get some work done.

This first thing you want to do is identify what exactly it is that your business does.

Do you:

  1. Run PPC campaigns
  2. Run PPV campaigns
  3. Perform SEO for others
  4. Build websites for others
  5. Build personal websites
  6. Web design for others
  7. Copy writing for others

There is a whole list of things that you business can do.  My suggestion as you are starting out is to pick only one or two things that you know how to do and learn to do them really well.  Once you get that down then branch out.  Look at how my business was structured.  I started doing PPC for myself.  Then I started to do PPC for small businesses.  Then I did SEO for small businesses. And lastely I added webdesign for small businesses.  That means that I went from doing PPC for myself to a full on PPC, SEO, and design service for small businesses.  Just because you are an Internet Marketer does not mean that you have to ONLY do your Internet Marketing.  Some of my best clients paid me $10,000 just to perform SEO, and set up (not manage) a PPC campaign. That’s a lot of money for a little bit of work. The great thing is that they were happy because they didn’t know how to do it… But they found someone that could do it well.

When you start out though you don’t want to jump right in and do PPC for other people.  First you should learn how to do it yourself.  Once you get the basics down and you can set up your campaign, split test, and overall run them, then you can run them for other people.  Think of it like this.  You are new in the industry… You don’t have a lot of money to spend.  But with the little money that you do you have you begin to consistantly make some money online. Someone in your area hears through the grape vine that you market websites online.  So they approach you and say, “I have a $15,000 monthly advertising budget.  How can you help me?” BOOM.  Instant and easy money for you.  You can get even more practice in online marketing WITHOUT using your own money.  I kid you not when I saw there are people out there with rediculous budgets that have NO clue what do to with it.  And they will look for the person that can do it.  They are out there.  Sometimes it takes some digging to find them… But they are there.

Sorry I went on a little rant there.

Figure out what your plan of attack will be and go for it.  Whether its for yourself or for others you need to know and have written down what exactly you will do.  That will help to keep you more focused.

DO NOT take on too many projects at one time.  I tell this to a lot to people that I talk with.  If you do you will only get discouraged as you have NO completed websites making you money.  Slow and steady wins the race.  I promise you this: If you work on one project to completion, then you WILL NOT get discouraged and you WILL begin to make money online. Completion isn’t just a built website… It is also getting traffic to the site and optimizing the site to the traffic.

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12 Responses

May 10, 2009

Agreed, a business plan when you start out will really help you from saying: “I must have been crazy to think that…” down the road.

May 11, 2009

I definitely have suffered from taking on too many things at once in the past….. I am a competent designer / blogger and other things but am pretty new to PPC and won’t be offering it as a service just yet. But it’s definitely something for me to consider in the future.

I think that taking on too many things at the same time is something that most webmasters and small business owners do. You start out by doing a little bit and then all of a sudden you’re trying to do everything only to then try to get back to only doing a few things and do them really well.

May 18, 2009
Current account

Very Inspiring, One point I picked up and would like to expand on is ” Do not take on too many projects at one time” This could be the beginning of a failed game plan. What happens especially in PPC and SEO is bot require some reasonable amount of time spent on a campaign. If you are doing this yourself then, make your you manage your time effectively.

It makes sense to first get really proficient at your strengths, and to then broaden our horizons. Overextending yourself can be really detrimental to both your sanity and the product you eventually deliver to your customer.

May 20, 2009

As one of Aesop’s fables tells us: Slow and Steady wins the race.
I think this applies to business as other aspects of our life. I know when you are getting ready to launch into business for yourself you want to do this and that, and maybe some of the other too, you have all that energy and positive vibes going through you – you feel like you are ready to take on the world. Then after you get going reality sets in, you crash from the overload of it all, and then you get that sinking feeling you are in over your head. I a not saying you can’t have more than one goal or strategy, but ease into it.

Definitely start by creating a business plan, it is just good sense. Research what is going to pay and what isn’t, strategize and prioritize and go from there.

May 27, 2009

Yes it is definitely important to have a business plan, without one… your chances for success are much less. It is like a software company that is coding a big project, they just don’t go out there and start coding and working on it. What they do is, they build the entire plan on paper, and outline what needs to be done, and at what stages, just a really thorough plan. That is what most successful businesses do as well. So there is a pattern.

Till then,


June 1, 2009

I usualy just write down the whole timeline of things I’ve done so far. It lets me know how long everything took and what results it brought.

June 8, 2009

A normal business plan contains a standard set of fundamentals. I found lot of useful information down here which propels me to write new business plans and strengthen my running business. Its just fascinating experience to visit this site… More ever keep on continue posting new plans too.

June 8, 2009

I agree on not taking too many projects at the same time. Just work on one project, finish it, get some links to it, and let it grow. While your getting a nice amount of traffic it’s time to start a new project.

January 21, 2010

I think creating websites and build them for others is a very technical job actually…but doing SEO for others is somewhat I can say a bit enjoyable…

March 3, 2010

You have great post with enjoyable writing style. Nice to visit your blog. Thanks for sharing your opinion