Tuesday, April 22nd, 2008

Do Not Fear Risk Taking

There’s a large misconception online that only very few people are making money online. This cannot be further from the truth. There are a TON of people making money online but you may only know about a handful of them. Two of the largest net profit producing affiliate marketers that I know are virtually undetectable online. They just assume to keep it that way so we wont go into details but the first with CJ and the other with Linkshare are doing incredible numbers as affiliates. It amazes me that so many people procrastinate and verbally cut down others who are making money online. I really dont know why this is. Jealousy perhaps? Maybe the ebook selling and ripping off? Who knows and who cares. The ones that procrastinate are the ones likely to reach the pot of gold later than most.

With that said there is an important piece of the marketing online puzzle that I feel is very important to marketers. It’s called risk taking. Now if you have ever got scammed in the past then your mind presets itself to calculate risks. In my opinion this is a good and bad thing. While it’s a good thing to calculate risks, it’s a bad thing to over analyze them to a point that you talk yourself out of taking one.

One of the hardest questions I get is “how do I make money without any money to invest”? This question is so hard to answer because while you CAN make money without investing any it takes a tremendous amount of willpower and work ethic. It takes so much, that I normally ignore this question altogether because I will tell you right now that I normally will not waste my time replying to a stranger of whom I know nothing about. If I had an idea of what you have accomplished so far and what your plans are going forward then I might be inclined to reply.

The truth is, in my opinion that you really should not start out online UNLESS you have money saved up to begin with. That’s not to say I wont work with you or do my best to answer any questions but if you have willpower to save some money before you even get started then I see motivation. With having money saved up, you should also be planning on the idea that you are more than likely going to lose it. Yes, you are going to spend that money in some way or another so planning and saving is essential.

You can read all the blogs and forums and talk to everyone you know over Instant Messaging and none of that is going to REALLY help you. Sure you will pick up some advice and suggestions to run with but I am telling you right now that the best education for marketing is EXPERIENCE.

Do not fear taking risks. You probably should fear any information that costs you money but do not fear to invest some Paid Advertising, Directory Submissions, Link building packages and anything else that is going to increase your web presence and monetization methods. If your afraid to take risks then quite simply this is not for you. Everyone takes risks everyday online and off. The only difference is that online everything seems more expensive and that if you are just starting out you will probably be recouping online expenses by working offline. It’s the way of the land people, so dont get to worked up about it. Save your money, design your plan, implement and learn.

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25 Responses

April 22, 2008

Risk taking is a very important part of business, everyone in business has to take calculated risks, like it or not.

I really feel it’s one of the most important things to master in your business, so I’m glad you did a post on it.

April 22, 2008

Great post Ruck you hit the nail right on the head with this one.
This is Prolly one of my stumbeling blocks that I need to over come.
I have taken risks before and gotten burnt , so now I’m a little gun shy.

April 22, 2008

Risk is a very important topic for me. I am developing a business plan that aims to acquire and optimize existing websites, as well as some affiliate marketing. I will be using investors money to do this, and I intend on raising 30k in my first round of funding.

To accomplish this I am developing a very detailed business plan that spells out all the processes and procedures needed to be successful. At times I feel frustrated and want to say “screw it” and go chase the latest trend. Yet, my time is limited so I must stay focused on my business plan to get it completed. Am I over-analyzing? I don’t think so. I intend on risking 30k of investor money on buying websites. I need to have a well laid out plan.

Risk mitigation is a large part of my plan. Figuring out ways to minimize risk. This is what I am selling to my investors. In theory they could out out and buy websites themselves. However, I have done the research required to understand how to minimize the risks.

I agree with you Ruck that money is needed to begin working online. It takes money to make money, and online is no exception. There are PLENTY of ways to make money online without money, but you had better be prepared to WORK.

April 22, 2008

“While it’s a good thing to calculate risks, it’s a bad thing to over analyze them to a point that you talk yourself out of taking one.”

Sounds like up until a few months ago when I avoided PPC as a way to make money online.

Good post!

April 22, 2008

Time = money, so money is just a shortcut so you don’t have to invest so much time.

And I agree – that shortcut should be considered more by a lot of people. People need a good income more at 40 than at 80 :-)

April 22, 2008

I agree with you Ruck that money is needed to begin working online. Yes…risk should be taken to get the better results in the world of internet marketing that really help you to grow very high.

April 23, 2008


May I recommend the book:
Against the Gods: The Remarkable Story of Risk.

Well worth the time to scan it anyway. Many important concepts in the book. Best I think for those who cant even define what risks they might be taking or how to neutralize whatever unexpected consequences of a course of action you might encounter.


April 23, 2008

great post and well timed Ruck. I too feel that Risk is a HUGE factor if you wanna really make the big bucks online. And as stated before, you must take the RISK (calculated ones are best) in order to gain the experience needed to succeed. Everytime I felt that I have been burnt I would just look at the whole situation and figure where I went wrong. 9 out of 10 times, I saw where I made the mistake or bonehead move that caused me not to have a 100% favorable outcome.
Find the positive that came out of the experience and use it to make wiser decisions in the future.(this minimizes the risk in the future).

To make it big, you MUST be willing to take a risk. Are you gonna soar with the eagles or peck with the chickens

Good stuff Ruck!

April 23, 2008

You know Ruck,

anyone could start online w/o much money saved up, but they have to get focused about a reasonably-reachable niche, be extremely passionate and remarkable, and then be disciplined enough to not spend any of that money besides reinvesting in the next project. None of those are easy and it took me about 2 years, but I went from literally nothing and actually in the hole, to moderately successful.

April 23, 2008

@dangerlarson – Remarkable comment and it applies completely to myself. I started online..in debt already. I see it time and time again but to actually witness people going from in the hole well, it’s almost like they are inhuman with that amount of focus, ethic and dedication. I believe it’s possible for anyone but it takes a tremendous amount of ethic, perseverance and dedication.

April 23, 2008

Hey Ruck,
This feels so true in context. I’ve been ripped-off so many times online by the make-money-quick BS that I felt it wasn’t legitimate people who make money online but now I’ve got guts to start and take risks!

April 23, 2008

Awesome post, Ruck. Right up there with the fear of taking a risk, is a serious lack of confidence and lack of persistence. Too many people give up (too) easily because they didn’t believe it was really possible for them to make any money online in the 1st place.

April 23, 2008

Risk taking should be balanced – as everything else in business and your personal life. If you have no clue of what an opportunity is about in detail or don´t know the market – just skip it and stick with something you know. Just look at the subprime mortgage crisis – although it happened all before, they did it again. Markets and many individuals don´t have the memory. Make sure you are on the right side of the thin line that separates failure from success.

April 23, 2008

I don’t want to sound like a gay but Ruck, your “stuff” is so great I love you. You are absolutely one of the kind. This is my “love mail” dawg.

Your blog is far better than those $97 ebooks on sale out there dude. No reason not to love ya’. Dang, I am new but am making sales already this month.

And with your tips and tricks, i believe it would not be long for me to shoot to 1k per month in the next few weeks.

Yoo hoo

April 23, 2008

What is an average Ruck day like?

April 23, 2008

hi im very new to this whole online business and affiliate marketing. i would like to say i really enjoy reading your blogs. I was wondering what would it take to be a successfull blogger ?

April 23, 2008

Hard Question to answer. If you consider a successful blogger as someone making an income from their blog, then this one is one of the worst ones ever made. If you consider a successful blog as a networking tool and helping others make money online, then I would say this one is great :)

Just to blog in general takes an incredible amount of willpower, motivation and dedication.

April 24, 2008


To add to ur point i would say that Risk is not limited to only in monetary terms. An entrepreneurs has some mental Blocks deep down. As Gokarter truely said. I have a strange mental Block. Most of u might have. It is that i am an MBA in Finance. I am a Financial Analyst.

Now when i think about IM, My subconscious mind tells me Hey Man, you a finance guy what the hell r u doing in Marketing?

Now i am trying programem ma mind and thoughts that though i am guy of Finance i still can do Marketing, and very successfully (Ruck Do not be Envy… LOLz….).

So the morale of the story is that “Never let ur ambitions controlled by ur mental Blocks. Rather block these blocks that blocks ur way to success. ”

Happy Blocking. And Ruck Keep Blogging……. Lolz

Good day to all……


April 29, 2008

Taking the risk to invest in many online products/services/programs is the only reason that I am in online marketing today. Now after all the risks I’ve taken I have about a dozen websites all making money for me… never would have seen this day if I hadn’t taken any risks!

Great post!

June 7, 2008

Also another thing is that people expect instant gratification, etc. Instant results, but with anything that is good, takes time to develop. It’s like marinating meat. You have to be patient, and wait for the meat to absorb all that juicy goodness. But if you are patient, and don’t give up on waiting, then you just might find the results you were looking for. Patience, hardwork, and efficiency is the name of the game when it comes to success online, if you ask me.

November 4, 2008

Its really hard not to fear taking risks. I mean at times, you do tend think, of all things that can go wrong and so on and so forth.

I tend to not take the risk most of the time and I think for me calculated risks is the way forward, not much of instinct risks.

November 30, 2008

We can only reduce the level of risk, not the risk itself !

June 14, 2009

Actually, I thought it was just the opposite, and that there was a large misconception that there are tons of people making money online, and “Its so easy, I can do it too” kinda feeling sweeps around like the plague. I agree with you that you should take the time to invest before you start online, and also take the time to do some homework and make sure its really what you are meant to do.


Risk taking is something people hard to take. It is easy in theory but hard to do. Especially when we try to spend hard-earn money. Some of them are scam. I am sure many of us already drop into this. However, we could take a risk on something we already know for sure. For instance, when doing online business, first thing first, will you pay for hosting and domain name?

August 10, 2010

I think if you’re not a risk taker or aren’t willing to become one then internet marketing probably is not for you. I still haven’t taken any HUGE risks online, but have taken my share. Unless you’re lucky or insanely skilled, without taking risks, how will you find some type of success online?