If there is one thing that is important about a competitive niche it’s that it HAS GOT TO BE profitable. Now you’re probably saying well if it’s competitive then it’s profitable right? Not necessarily. A lot can go on in a niche, especially with large companies coming to play for branding purposes. Sure in the end it’s probably profitable for them but if you’re at the top of the chain promoting with/against them then you could stand to lose a substantial amount of capital. The reason is because a lot of these companies have millions to spend to brand themselves and we as affiliate marketers do not or will not engage in spending that much of our capital.

It comes down to two things ultimately here folks. There is no need to over-analyze things because you can sit around and think about this for years and you’re still going to come out with the exact same equations.

1. Lots of competition most likely means profitable markets
2. Low competition means it’s 50/50 with no guarantee

Simple as that.

The more competition you’re facing, the harder you have to work. I really hate hearing about PPC Marketers who tell people they spend 1-2 hours monitoring their campaigns and the rest of the day stroking their meat. Honestly, I’ve met markets where I could do this and while it is nice, that’s a surefire way of getting a big case of the lazy ass. It’s not real hard with someone who is NOT dominating the market to come along and knock you off your high horse. The reason it’s so easy for them is because you have more motivation when your NOT making money than you do when you ARE making money. I know this first hand and that’s why it’s important to always be moving forward. Stationary and reverse are two speeds in which you basically just give your place up for grabs. It’s not their fault for whooping your ass, it’s yours.

Your plan to put into action has got to be more diverse than theirs. Survey your market, then survey your competition. Pay close attention to what the market wants, pay even closer attention to what your competition is giving, then go 10X above them in terms of what you have to offer. With MOST big name companies, it’s actually easier than you think OTHER THAN beating their brand name.

No matter how much effort and work you put forth, a brand is hard to beat. That’s not to say that you cannot carve yourself out a real lucrative spot in that industry though. The fact is people, in my opinion, it’s getting easier everyday as the Internet gets larger. The most important fact though is that you have to work harder than ever to attain it.

It takes, time, money and resources but just one niche alone can make your life better than you can possibly imagine. Nobody SMART says it’s going to be easy. The ones that do, got no fucking clue what they are talking about. Work hard, get paid, that’s the goal. Worker harder, make more, is the dream. Which do you want?

Low competition can be a godsend or a demon. This is where most marketers are taught to attack and apply everything they learned. While I dont suggest shying away from low competition markets, you should understand one very crucial concept here. While working low competitive niches you’re still going to put forth a lot of time, money and effort. The only difference here is that WITHOUT proper market research you are entering a crap-shoot where nothing is certain. The worst thing to happen to an affiliate marketer is spending all this dedication only to find out that there is no payoff. Maybe, you get lucky and dominate the next big thing but let’s face it, this rarely happens. It does happen though. It’s a game of chance, one that in my opinion takes a load of skills, intuition and MOTIVATION.

With low competition though you have many options at your disposal. You dont have to work quite as hard to establishing profitability, hopefully. You may not be pulling in the thousand dollar days but testing these low competitive markets gives you an advantage to testing markets that can yield hundreds a day. I dont have to tell you how fast finding just a few of those can quickly increase your bank account, moral and hopefully your desire to work even harder.

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