8 Comments

Yebot Said,
April 16th, 2008 @8:08 pm  

I say, think about where you want to be in a year. If you can work on a small project that might bring in $80/day and take 1 month to deploy — or work another project that has potential for $800/day but could take 6 months to deploy.

… It would be nice to be pulling in $80/day while simultaneously spending 6 months building that more ambitious effort.

And those annoying ideas that pop into your head in the middle of the night? First Google the heck out of it. Its probably already been done. If not, whiteboard it until another day.

Whoopsie Said,
April 16th, 2008 @8:21 pm  

That’s a great post, Ruck, cheers for that. Loclhero had some good advice in the forum as well.

As I mentioned in the forum thread, I like your idea on writing things down and putting timescales on them, Ruck. I’ve always got my laptop handy, I think I’m going to have to learn to start jotting down the distractions and then spending no more than 10-15 minutes putting a timescale on them.

Hopefully that will satisfy the urge to do something about the idea, and at the same time, give me something to look at and work through later on.

Thanks again,
Whoopsie

XRay Said,
April 16th, 2008 @9:39 pm  

Excellent post Ruck. The focus thing is something I have to really work at - I get distracted very easily (growing up I was the kid who played with his Hot Wheels & HO scale cars while creating slides for my microscope). I’m doing better at it this year thru slightly better organization by using “current” & “on-hold” folders, broken down by niche and $ making method. But I still have to fight with myself to work on 1 project at a time. Right now I’m diverging from that rule - I have 2 projects (at 2 different stages) I’m working on now.

Brandon K Said,
April 16th, 2008 @10:29 pm  

Excellent post. This is a topic I have struggled with and have seen many other bloggers in IM discuss. For a while I though I was developing a serious case of ADHD. Then I realized, like you mentioned, that it is just the nature of working online. Learning how to effectively manage information overload.

Focus has been difficult for me in the past. I have been developing a business plan based around internet marketing and that has helped solidify my focus. Choose specific areas of concentration is key, and then having the discipline not to jump ship when you read another great blog post somewhere.

Analysis paralysis is something that I have struggled with as well. I struggled with the concept of spending the time to write a business plan, thinking that I was over analyzing things. Yet in my case I will be seeking outside investors, so I determined that the business plan was needed. To combat my analysis paralysis I have set deadline for this plan to be developed, so it doesn’t become a never ending thing.

One idea I have used to help with organization is using project software. Applications like Basecamp or ActivCollab are great for organizing information and collaborating with employees and clients. There are many opensource alternatives that work great. You can organize information into specific projects and then assign tasks and even track time. My intention is to run my whole business on these types of platforms.

Matt L Said,
April 17th, 2008 @1:54 am  

I have tremendous problems staying focused & getting way too many things open and running on my desktop or offline. What I started doing was setting a timer every 15 minutes and started on one task. When it went off, was I still on that task until it was completed? After getting that down I moved it to 30 minutes. Sounds silly, but I needed that kind of discipline.

Ruck Said,
April 17th, 2008 @2:16 am  

@yebot - Excellent thought process. Couldn’t agree more.

@whoopsie - I’ve pretty much stopped looking for new ideas. I wont pass one up but I tore myself from forums and a lot of blogs just because of everything floating about. A laptop and notepad on the desk is great for making notes and bookmarking things but in the end I usually throw away the paper and delete all the crap I flooded my favorites with.

@Xray - 2 projects at once can be a daunting task. Here’s a personal example. I am/wanting to create an awesome affiliate directory covering everything I know or can find on the planet. Serving as a resource first to blog and forum participants I had the idea to go all out and try to take on the task to making it THE premiere resource on the web.

On the flip side, I am engaging in one of the biggest and most work fulfilled businesses ever in helping out the rest of the Convert2Media team in establishing our own CPA Network. Creating the affiliate directory is an idea for my personal side of Affiliate Marketing whereas owning a CPA Network is the long-term business model of leveraging and helping thousands of affiliates from across the world. Crazy stuff and damn easy to get sidetracked.

@ Brandon K - I believe ADHD is a requirement nowadays online :), Project software is an excellent way to be organized. I’ll be sure to check out your resources. I can tell you aside from income and filing software I got to find something better than Google Docs. Looking at it right now I am sharing alot of documents with affiliate managers across the web as a personal affiliate and as a network owner. Stuff gets nuts!

@ Matt L - I’ve been there Matt. Shifting the focus from Social Network Spamming…I mean participation to PPC marketing was a rough time for me. I got bored of research, creating keyword listings and all that jazz. I would find myself just screwing off for 3-4 hours of what was supposed to be my productivity time. I should have got a watch but the networks making it harder for affiliate marketing was the ultimate wake-up call to get my ass in gear.

April 17th, 2008 @10:32 am  

Keeping in touch with the community and industry news is very important in this business. But again, it’s sort of a necessary evil. I mean, blogs, forums, rss feeds CAN sometimes be highly valuable and build up your knowledge and creativity.

But at the same time - they are huge timewasters holding you back from actually DOING what we’re here for in the first place: to make money! :)

I’m trying these days to balance my time carefully when it comes to forums, blogs/feeds. I try not to spend more than 20-30 minutes a day skimming my favourite forums (including this one), and 15 minutes or so checking out my 30 or so feeds.

I also want to make it a habit to turn off instant messaging and other distractions when I wanna get some sh*t done.

Also - check out yaTimer.com. It’s a small widget that installs on your Windows desktop and acts as a stopwatch you can set for miscellaneous tasks. Having that clock ticking down in your face, telling you that you have spent X amount of minutes and have Y minutes left to complete your current task is a motivational kick in the butt! ;)

XRay Said,
April 17th, 2008 @4:04 pm  

Ruck,
Those are some large scale projects. I wish you all the best with them — I’m sure you will be very successful with both!

My 2 projects are short & quick - that’s the only way I can work on them at the same time. One is a continuation of an seo campaign in a niche I stumbled upon late in the Christmas shopping season. I had fun with it and made some money, so adding a new few platforms on authority sites is easy to do. The other is catching some Clickbank commissions from an IM product launch. Ordinarilly I wouldn’t touch one of these, but the guy behind it isn’t one of the “usual suspects” in IM, the product is very timely, the subject is something I keep up with and made money from, so it’s something I can get done w/o a lot of hassle.

@Yebot: I like your thinking on this. On some level, my brain is going thru the same process which helps me to organize projects into the 2 folders I mentioned.

One thing that has helped me a lot this is to get off the computer, grab a pen/pencil & a note pad and go for a walk, a drive or do some chores and THINK.

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