A lot has been covered with the 3 major search engines as of late with the CPA Marketing Series so like you, I feel as if even I may need to take a break even if it is just for a few days. We will resume the Series soon with other great places to advertise and even get into the web placement and email marketing side of things with CPA offers. For now I would like to talk about a question that was asked in the forum just awhile ago.
Whoopie: I have a shedload of ideas and things to try. Maybe it’s the AS and ADHD, but I’m having a *really* hard time pushing things through. I have … far too many ideas on the go at once, and I’m not covering all the bases I need to and therefore not seeing the results that I should. It’s not that things aren’t working, it’s that I can’t focus to push them to work even better - if that makes any sense.Anyone else have this? How have you dealt with it?
I and every other Entrepreneur/Marketer have and will experience this. This is just the nature of working online. I remember when I first started out it seemed like the only way to make money online was to write and ebook or promote one. Being online for 3+ years now, things could not be any farther from that. As a matter of fact, I’ve made my living by not even following that business model. It’s a good way (obviously for some) but not the “be all, end all”.
Even today with all my organization one could come into my home office and conclude a hypothesis just from looking around or observing how I work one day that I am on a collision course for a business breakdown. That’s not saying I am disorganized but to someone who would have the opportunity to view me work, I would imagine that would be their assumption.
It does not matter how detailed my schedule gets. I have things that pop in out of the blue everyday. I get sidetracked. Shit happens and it’s a fact of business, especially when you are the business. I dont discourage organization and schedules, as a matter of fact, I highly encourage but it’s only going to be as good as you treat it. If you have 10 money making ideas flowing thru your head here’s what I would do.
- First off I look at all 10 ideas and write them down on a piece of paper. I put in projections and goals, and I do my best to determine a time-frame to hit these.
- Now I have an idea of what my goals are for each idea and how long it SHOULD take me to achieve them, I can now decide which idea I want to take on. For organization purposes, I only take one idea. Which idea is entirely up to you and how you want your business to run. If your in need or just want quick money, then obviously you want to take on the idea that has a goal that is going to be reached in the shortest amount of time possible. If your looking for more stability and long term business benefits because your already making money (or for whatever reason) then obviously you would shoot for the idea that has a goal with a longer extended time frame to reach.
It’s really tough to try and do 10 things at once especially when we see the dollar signs in our head. Typically for people who are new to having an online business it seems better to generate 10 sources of income from varying directions. I really dont believe this, not at that point anyway. Focus on that one thing and get it down before you try moving on.
Once you get something working for you though, the trip does not stop there unless you want it to. I can relate to my jobs I used to work. I was competitive and always worked hard to be the best at what I did. Much like a money making idea, these thoughts should carry over. The harder you work, the more effort you put towards it, the better chance you may get a raise (online this means scaling more income). Dont ever stop working on something that is making you money. Always try to improve it until you come to a point where either:
- Your comfortable with the income it’s bringing
- The niche dies in terms of demand
When working online we tend to take things way too far into perspective. This is not necessarily a bad thing because if you really take your businesses seriously then this is a crucial part of the fundamentals to building a long-term and stable model. Overlooking, over-thinking and even over analyzing though can be real time wasters. Personally for me, it comes down to the two things stated above. Either I get comfortable with the income and move on to something else to add, or I completely kill the model. If I dont come to either of those two points then I dont stop working.
Information overload is a huge factor in wasted time. Now that so many Entrepreneurs and Marketers are blogging you have to face an information crisis each day that you go to check your feed reader. What do I do this in situation? Personally, I’ve cut the amount of feeds I read daily. I used to consume anywhere from 75-100 by scanning headlines but nowadays I am reading anywhere from 20-25. As I evolved into a Paid Search Advertiser a lot of the blogs I was reading became absolute shit in my eyes. Even so, a lot of the Pay Per Click Information that I was reading was shit as well. Cut the fat from your daily reading habit. If you chose that one model to follow, then cut all the other stuff out and only focus on the information sources that help you in relation to the model your chasing.
What are your thoughts? How do you approach so many ideas online these days? What do you do that keeps you on track?
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I say, think about where you want to be in a year. If you can work on a small project that might bring in $80/day and take 1 month to deploy — or work another project that has potential for $800/day but could take 6 months to deploy.
… It would be nice to be pulling in $80/day while simultaneously spending 6 months building that more ambitious effort.
And those annoying ideas that pop into your head in the middle of the night? First Google the heck out of it. Its probably already been done. If not, whiteboard it until another day.