Monday, April 14th, 2008

Google Quality Score Q & A

Instead of repeating myself a bunch of times over a bunch of variations and things related to the Google Quality Score, I have decided to just take questions of it. I dont know it all, but I will do my best to answer your questions and try to provide some background and even my own experiences. So let’s here it! Just comment here and I will answer after we get a few going.

Category: PPC
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8 Responses

April 14, 2008

I understand that most of quality score is about having a quality site, but adgroup/keyword organization also affects things for sure. In light of this, what is the best way to structure your campaign? Here are some thoughts I had, are any of these on the right track(assume I have a script to make all these easy)?

-One keyword to an adgroup, include keyword in ad
-Few keywords to an adgroup, include only very similar phrases
-Lots of keywords to an adgroup, but they all share a common word or two in the ad.

If I may go two for one with the questions, even if we have a quality site, should we/can we still utilize dynamic keyword insertion techniques to boost relevancy?

Thanks so much.

April 14, 2008

Hi Ruck,

Sometimes some part of my keywords get slapped even if I follow all the advices for quality. When that happens shall I delete them, wait 24h and add them in another adgroup?

What are you doing when that happens to you?



April 14, 2008

I hope this is not of the track. I could use some help with how to get my articles to help my Google ranking. I seem to be able to write articles with not much problem, but am not clear on how or what to put at the bottom of the article to link it to my blog and my gey words.

Thanks for any comments RonnyG

April 14, 2008

How do you deal with keyword relevance? My landing pages quality score is always OK, but Google slaps me on keyword relevance and recommends I delete all my keywords.

April 14, 2008

Hi Ruck,

This isn’t really a question about Quality Score, but I was wondering if you can may be write a systematic PRACTICAL blueprint that you consistently follow yourself in order to yield a profitable campaign? That’d include market research, keyword research, campaign creation for maximum CTR, landing page creation for maximum conversion rate, bidding strategies/adjustment techniques, campaign expansion, testing/tracking, etc. I mean, you’re already successful and I’m sure you always follow some certain protocols right? So if you could share that, it would be great. I know that different people do it differently, but it’d be nice to see how an expert does it, so that when we create our own methodologies, it’ll be based upon an already successful one.
Or may be you can do a few case studies wherein you start some CPA/CPS campaigns from zero, and make them profitable in Google, Yahoo, and MSN…..


April 14, 2008

Hey Ruck,

If I could just, like, give you my usernames and passwords to my Adwords and affiliate accounts, and you could just, like, get in there and make them all successful… That’d be sweet. I’d totally owe you.

April 14, 2008

Do you really think this is about quality score ? Here’s the deal: Google has market power to demand higher prices. So it is demanding higher prices. Period. Everything else is a smokescreen.

April 15, 2008

Even with market power to deman higher prices that doesn’t matter. Quality score is still and will be an issue before even dealing with higher prices. Dont even get to experience the prices and if we cant get past this issue. As far as prices though, I made over $2500 profit with Market Leverage on a Make Money From Home/Work Online Offer that I only paid a quarter a click for. So optimizing and paying attention to ALL the quality scores on Google still has its advantages even in a brutal competitive market such as that one. I dont believe that everything else is a smoke screen, which is why I try to stress building real sites and utilizing Google’s PPC services. The only people bitching about prices are the ones that are getting it wrong. Not saying you’re doing anything wrong because I am in fact on board with you somewhat on the prices. Even building real sites, researching and optimizing cant save us from that but it’s in my experience on Google Search that doing the things spoken about, have left me in a heck of a lot better situation than I was when I was trying to just “squeeze by”.