Sunday, April 12th, 2009

PPC Suicide – Part 2

ppc-suicide-part-2This post is going to be a short one and straight to the point. I kind of like this little series on mistakes that lead to PPC suicide. By the way, I hope each of you had a wonderful Easter! So let us jump straight into what I have to say.
Last time I pointed out that probably one of the biggest issues is not getting your landing page click through rate up high enough to properly test your traffic and ultimately become profitable. This time I want to hit on the topic, for those of you lazy wanna-be marketers, about learning atleast the basics of HTML coding yourself.

Internet marketing is a great business, it has plenty of Pro’s and plenty of Con’s. You are basically a one person marketing team. Meaning, what would normally take a team of five to do, you have to do all yourself. You have to learn how to build a website, how Adwords and the other search engines work, how to write content and ads, how to track data properly, how to negotiate deals, how to work out technical problems and a bunch more. That atleast applies to you if you are trying to do this business on a very small budget in the beginning. Thus, my main point I want to focus on is, YOU HAVE TO LEARN HTML CODING!

Why? Because, even though you may have a landing page designer/coder that you outsource your work to, if you don’t understand how the HTML coding and sometimes php coding works, you are not going to even be able to make a small adjustment to your own page, thus having to submit it to your outsourcer, taking a couple days to get back to you and setting you way back. You are never going to be able to understand exactly how things should be done unless you know how to do them to a certain degree yourself. Your landing page designer may not even be an ‘affiliate landing page’ designer. He might be use to corporate landing pages or just designing website layouts in general, each of which have a completely different approach than the landing page you need. You must not rely upon someone to do any job, unless you fully know how the job should be done and have relayed that information to your outsourcer or whoever.

After all is said and done, those that make the money are those that have worked for it. Those that complain about not knowing how to do this or that, and saying that is the reason you are not able to move forward. You just need to keep your day job. You will never make sizable money online. But I encourage you to move forward, learn new things, push yourself with challenges and it will pay off many times over. Be consistent in your efforts and you will see progress.
Until next time!

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37 Responses

April 13, 2009

I would definitely agree. If you don’t know HTML you are screwed, you also need to know PHP and/or ASP.NET. If you outsource all the work and there is an error you have to wait for someone to fix it and this time spent waiting is time spent loosing money. Good luck!

April 13, 2009

…and where would we go to learn it?

Everywhere I look it appears to take weeks, and most likely, months to learn HTML. This isn’t a 2-day program we’re talkin’ about, it’s a whole language. Imagine trying to learn Spanish or German, these things don’t take a few days.

And as far as PHP goes, I’ve heard that takes like a year to learn, and you would have had to known programming to be able to even understand it….now I know all of us don’t have 4-year computer science degrees here, especially not me.

I’m not trying to make excuses here, but those 2 tasks alone could take months to fully learn. If we have people who are in college (like me) or working full-time (like me), it’d be extremely difficult to learn those 2 things.


As a successful PPC marketer, what skills do you have as far as coding and programming knowledge goes? PHP, xHTML, CSS, Photoshop? Ever programmed your own tracking stuff, or software to help you with your campaigns? What helped you along the way….I know you’ve mentioned before, but what really got you off the ground?

Some days I feel like I’m floating here and almost have a solid grasp of what to do, and then realize I’m still pretty far off.

April 13, 2009

Thats exactly what you are doing, making excuses, whether or not you want to, you’re doing it.

When I first started internet marketing and PPC, I too worked full time and went to college full time, so I didn’t have any special privileges, I didn’t live with my parents, I moved out on my own when I was 18 to a completely different state! You don’t need to learn everything at once. But you need an understanding of how it works and how to do it yourself. I’m still not that fluent in PHP. I know a ton of HTML and CSS and photoshop. Which are just basic coding but that is all thats needed, once you know the basics and enough to make you some money, then you hire it out, but you have to know how to do it yourself on atleast a basic level before you can instruct someone else to do it. Any new that you would try to learn doesn’t happen overnight. There is always a continuous learning process. I learned all that I know of HTML, CSS and Photoshop by getting the necessary programs and googling the questions to things I couldn’t figure out. There are a TON of free tutorials.

I never programmed my own tracking or software. But you NEED TO LEARN HTML! and photoshop greatly helps. As with anything, the people who learn how to do it are the ones that just open up the program and learn how to do it. If you’re too cheap to buy a tutorial learning dvd, then search for free info online. There is no super quick learning method to ANY Business.

Just do it.

April 13, 2009

HTML is pretty easy to learn. PHP on the other hand is a whole neither story. I had to learn HTML the hard way which is learn as you go. It made me really good at it though. PHP on the another hand, I know very little and still learning as well as CSS.

April 13, 2009

Sorry to be honest here, but Andrew brings up a good point, in the end it is just excuses, if you really want it, you gotta go for it. I would also suggest trying out Dreamweaver, it is an awesome program.

HTML is not hard at all, you really only need to know a few basic things to get by. Well, when I was 13 years old, (back in 98) I learned just a few things in html in one day and I was able to make my own website. Granted, it looked like a geocities site… but still the thing is I was 13 and did it.

Nothing is ever easy, and the hardest part sometimes is the beginning.

April 14, 2009

Oi! Not really what us non-tech savvy people want to hear, but point well taken. I suppose it is time to learn some new tricks! Heheheheh!

April 14, 2009

I totally agree with you. Knowing HTML is very important when you are so much on internet and in one way you depend from it. I told that like advice to some of my friends who are always on net, but they don’t listen to me. Now I see that someone thinks like me :-).


April 14, 2009

I couldn’t have said it better myself. I am no expert in neither html, php or Photoshop but I know my way around the basics. I have to admit that it did take some time to learn and I did most with trial an error so I am sure it could have been done a lot faster. But what you need to understand AND accept is that making an online business that will provide you with a full time income WILL take time unless you’re a born IM genius :)

April 15, 2009

it is wonderful blog. Internet marketing is a great business, it has plenty of Pro’s and plenty of Con’s. You are basically a one person marketing team.

April 16, 2009

I’d even go as far as to say you should not outsource creating landing pages. You’ll be better off if you learn how to do it yourself and save money and time.

April 16, 2009

Learning the basic for HTML is key for any kind of online campaign. W3c school does offer nice online tutorials. Any one looking to learn PPC and Just visit adwords learning center.

You can use text or multimedia lessons online.After sucessful completion you will have to pass GAP exam to avail you certificate from google.

April 16, 2009

This is a great post and I wish that more “professionals” would read it. There seems to be a lot of people on the PPC Bandwagon that have none of the skills that you’ve listed out….I’m glad I’m not the only one who sees a lapse here.

Thanks a lot! Will there be a part 3?

April 16, 2009

For those saying HTML is too hard to learn, you really should just sit down one night and actually try it out. I wouldn’t even suggest going out and buying a book since it’s so basic…at least the important basics that you would use on a regular basis.

Years back I bought one of those “learn HTML in 24 hours” books and I was stunned how simple it was in the end. Once you get the basics and see it in action it is very simple to understand and do on your own.

But just like everything else in this industry, you just have to get out there and DO IT to really start learning it and get comfortable with it.

Sure you can spend years learning the finer details and CSS design and such to make “well designed” sites but learning the basics of HTML and being able to understand how it works and how to edit it for what you need is very simple once you spend just a little bit of time playing with it.

April 17, 2009

Fortunately for me, my sister Tiffany, taught herself HTML through time, trial and error and now she’s teaching me. Andrew is right, you have to learn HTML and all the other things you don’t want to learn in order to succeed in this field. Paying someone else to do the work for you is all good (if you can afford it) but you’ll never fully wrap your head around what it is you are doing for a living. So far, I’ve come to enjoy learning HTML; can’t wait to get even more creative. SistaWAHMs gives this post two thumbs up – great advice!

April 17, 2009

Yeah, I saw the importance of learning html too. THen i went to buy some click bank product. Haha. Started from there. Well, although it isn’t very very good. But it gives me a start. Once I started using html, I just wanted to know more. Then I google things and effects that I need everytime I meet a problem and I don’t know how to do it. Then take these things down into a note.

It takes some delegation to learn html.. I am still a newbie but at least I know some things now. Seriously, it is always the beginning that is difficult.
Take action! and you will fall in love with html.

April 18, 2009

I’ve been working with html for years so I definitely understand its significance in the growth of a website..

the people who are making up excuses will never have the success they desire until they take accountability

April 19, 2009

Anybody struggling with the intricacies of CSS should check out Blueprint CSS Framework. From my understanding it allows you to create even complex layouts using pre-made code.

Programming can have a really steep learning curve at the beginning. It is a whole new way of thinking and there are certain principles to learn. I gave up learning PHP several times before finding Larry Ullman’s books – highly recommended!

Even if you outsource, it is crucial to have a basic idea of how web development works.

April 20, 2009

Busted my butt crying with pain for long 9 months learning Html/Css coding using free html editor by Html Kit.

Now, I say with pride… I use Dreamweaver and Fireworks which makes coding a little easier.

It is crucial to learn basics of coding because an outsourcer can hack your site if your not careful.

April 20, 2009

Additionally, I think CSS and PHP are essential too nowadays if you really wanna play the “game” seriously.

April 21, 2009

It doesn’t take too long to learn HTML. I learned it when I was 12 from – The site is still pretty much exactly how it was back than except she added some JS and CSS tuts.

HTML is mainly memorization.

PHP doesn’t require a computer science degree to learn, nor is it “hard” as far as programming languages go. I don’t know how long it would take to learn PHP for somebody who has never coded, but certainly less than 2-3 months before you can read and understand code.

It took me about 2-3 weeks to learn the language itself, but that’s because I coded in dozens of other languages before.. *but* it did take me awhile to get used to the workflow of programming for the web. It’s very different from programming desktop apps.

Learning to code is like learning anything that pertains to science, like chemistry or math. You read, and none of it makes any sense, but one day you read 1 line and suddenly everything clicks and falls into place.

It’s JUST like math, where you just do what your teacher says without nunderstanding why or how it works under the hood. Most PHP programmers never learn that stuff because they don’t need it. And you won’t need like 99% of PHP/programming for making LPs.

Learn the basic programming concepts like if-then, loops and variables and you’re pretty much set.

April 22, 2009

I am somewhat new to affiliate marketing and I am not sure if I need a landing/squeeze page when I am using ppc. I am not interested in building a list just yet.

April 23, 2009

Well, Html is an easiest language to learn and to use it. I too am a great fan of it. It makes the works as an ease. I too agree that being dealing with the website, you should at least know the base. So that for any small changes you have not to depend on others.

April 23, 2009

Agreed! HTML is easy to learn so anyone interented in website design should know how to code in html. Even when you use CMS you still want to change something in it – without at least HTML is immposible!

April 24, 2009

I think html code is a must to be honest. I wanted to start up a website and had a good idea, but I would absolutely need html to do this. Are there maybe some online courses?

April 25, 2009

Just thought I would add another comment…. if you ever decide to make a video for the PPC Suicide series… and needed a small theme music…. this song -> Is pretty decent… Especially when they start saying “suicide…suicide….” hehe

Till then,


April 28, 2009

Ok, for anyone concerned about learning HTML, don’t be. It isn’t that difficult. For the most part, you don’t need to do anything super advanced to make this work. I taught myself HTML simply by looking at some websites and source code. It is a very simple thing to pick up. Yes, there are more difficult things, but not rocket science. If you want to make this work, you have to work at it. As for more advanced things, PHP may take a little while to learn. No doubts about that. I have never read anything about it and don’t really know it that well. However, I have taken scripts(such as tracking scripts) and figured out quite easily how they fit in. If you want to learn the stuff, then learn it. There is enough info out there to become an expert on all types of things if you want.

And just another question… What happened to this blog? It was really good with great info and then it had an ownership change. Initially it was a post every day or two. Then one a week. And now it is the 28th and there hasn’t been a post for two weeks. I know people are busy, but I kind of enjoyed this one. I really got into CPA with a good amount of success after coming here from BHW. CPA was really a new thing and I learned the basics quickly and sure enough all the info here works. Just my $.02

Without learning HTML coding, you would have to spend tremendous time and effort on making any adjustment, big or small, to your web page. It can be frustrating and tiresome, if you don’t know what your doing.
HTML is really not that hard, especially once you get the hang of it. Shouldn’t take more than a month or so to learn.
The sad part is that a lot of new internet marketers are looking for quick shortcuts and fast profits. They want a copy and paste type model instead of taking time out to actually learn and practice different internet marketing concepts/techniques.

Ryan D’Souza

May 1, 2009

To those who complain it’s too hard to learn html, you don’t need to learn the entire language, just some of the structural basics, it really is not difficult. For php – I can’t code in it at all but can make smallish modifications, which usually boils down to me getting rid of some output that I don’t want there, it’s certainly more tricky than html and less forgiving of mistakes but often modifications to existing code is all you need to do.

Years back I bought one of those “learn HTML in 24 hours” books and I was stunned how simple it was in the end. Once you get the basics and see it in action it is very simple to understand and do on your own.

May 4, 2009

Anyway – if you learn HTML – it’s easy then to learn PHP, XHTML and CSS. HTML it’s a must

The more skills one has with regards to the solution you’re trying to deliver, ultimately the more competitive one will be in the marketplace. Not all of us are coders or programmers, but certain basic knowledge will go a long way towards making one more self sustainable, and more profitable as another consequence.

May 8, 2009
Cash advance

anyone who is working on the web should know basic HTLM tags
PPC can get expensive very quick if you don’t have a high conversion ratio

May 11, 2009
Current account

I’d even go as far as to say you should not outsource creating landing pages. You’ll be better off if you learn how to do it yourself and save money and time

May 16, 2009

I know a small bit enough about coding to make little edits like you mention. I agree with you that it is very important to learn basic HTML to succeed with PPC marketing. I made my own landing page with some help from a template, but I still had to do a lot with the HTML code.

June 14, 2009

It’s a good thing that I know how to code, whether that be HTML, PHP or javascript. I hope this aids me in further affiliate marketingm and I wont have to depend on anyone!

July 9, 2009

Laziness and marketing defiantly don’t go together. Just like anything in life where the rewards are high, laziness will get you nowhere. Its definitely a difficult task, and you have to be willing to do it, you have to want it. And if you really want to elevate yourself you need to learn HTML for sure!


September 25, 2010