Saturday, March 28th, 2009

PPC Suicide – Part 1

gun-to-headHello everyone, it’s been a while since I last made post and I decided that it was time for another one. Today I’m not really focusing on any specific strategy or methods but this won’t be a waste of your time. If you haven’t heard about our Free PPC Mentoring here at the CashTactics blog, you best check it out now, its completely FREE and there is a good group in there that are not only actively involved but they are doing well. So don’t be left behind.

What I am about to tell you is something that one of my paid mentors and I were discussing earlier today. And many of the affiliates inside of our free ppc mentoring forum have had an issue with understanding this particular item, so I figured I’d lay it out in plain terms for everyone. One of the most overlooked pieces of the pie that new affiliates miss and just don’t seem to understand. And all of you affiliates (yes there were a lot of you!) that have instant messaged me on AIM and have asked why this or that hasn’t worked for you, 9 times out of 10 it was because your landing page click through rate was so low. Let me describe it in much more detail below for a visual. If you are spending $100/day on a campaign at $1 per click, which means you are sending/buying 100 clicks of traffic per day. Let’s just say that you are promoting a $30 payout offer. When you launch a campaign, despite what your ad ctr is, number of keywords you have, what your quality score is, or how much you are spending on PPC traffic. If you don’t have a good LANDING PAGE CLICK THROUGH RATE you are just taking a lighter and catching each and every dollar you have on fire and then you wonder “why didn’t I make any money? I thought I’d get atleast 1 or 2 conversions”. Let’s say you are sending 100 clicks to your landing page but if you landing page is only getting a 20% click through rate, that means only 20 clicks/visitors/potential conversions, are getting to see the actual offer and are tempted to purchase or fill out the form. So the other 80 clicks you spent are literally (in a sense) jumping off a cliff and taking your money with them. So then after you have spend $500 over 5 days and only made $120 back in commission, you automatically assume that niche/campaign is too saturated or just isn’t a profitable niche. That’s ok, keep thinking like that while I keep banking on your errors! Another reminder, if you are bidding on 100 keywords only a small percentage, like 10% will have a good conversion rate, the others will such miserably. So once you have a landing page click through rate of 50% or more (atleast!) and you can actually test the keywords you are bidding on accurately, remove the bad keywords and keep the good keywords. That’s when you see profits! It’s not a super simple process but it’s something you need to understand so that you can stop wasting your money and my time!

Here is how you can improve your landing pages click through rates:

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29 Responses

March 28, 2009

Good tip Andrew. Thanks. And keep ’em comin!

March 29, 2009

This is some good advice. I agree, if your visitors don’t click, then you will definitely not make any money, and the ones that do click, you gotta hope the offer is good enough for them to convert. I haven’t done much with article marketing yet, but I am hoping this will help me when I do.

March 29, 2009

This was great timing for me on landing page tutorials. I am getting ready to test my first landing pages. Thank you for your great advice.

March 30, 2009

Good tips. I am not of fan of ppc marketing…but I think this post will help those who are.

March 31, 2009

Great point. I noticed that too for some of my half-assed landing pages that the page gets 100 hits, but the affiliate link itself only gets like 30-40 clicks which is really bad.

With optimized landing pages, I think at least 60/100 is a good ratio.

March 31, 2009

Andrew, great kickoff to a great series. I am looking forward to getting better results in my PPC campaigns from this series. I need to go back to some of rucks old series and review testing offers b/c that’s always the first thing I forget how to do effectively with PPC.

April 1, 2009

The click through rate is certainly a very important aspect, in my opinion… if you can’t deliver a decent landing page click through rate, you might want to review what you are doing on your site, and maybe even think about getting out the PPC realm.

Looking forward to part II

Till then,


April 1, 2009

My campaign have suicide intention

April 1, 2009

Thank you for the tutorials

April 1, 2009

Really Nice tips Andrew..i do follow these steps before launching any ad campaigns and till now i have gotten good ROI of it. This article will certainly help for people who goes for this kind of ad campaigns.

Keep up Man..

April 2, 2009

Thanks for sharing these tutorials. I bet a lot of people who want to have successful ad campaigns were helped by these tutorials.

April 3, 2009

Good tips. There are so many nuances to PPC marketing, it is refreshing to get insights as to what works and what does not. As an AM, I like reading articles like this to do my best to help my new affiliates

April 4, 2009

Nice one Erica

April 6, 2009

That’s true. Visitors who don’t click make no money for you. If you’re going to attract customers to your website and then scare most of them with horrible design/info you can as well just quit now and spare yourself the costs.

April 6, 2009

Great tips for affiliates trying to learn and master PPC marketing!

It’s important to understand that, while keywords and ad copy are integral parts of increasing your conversions…none of the matters if your landing page is sub-par. That is the last thing the consumer sees before they decide to make a purchase, so it has to be great!

There are so many awesome tools and great blogs out there (such as this one) that its easier than ever before to educate yourself on how to truly succeed at PPC Marketing. But its up to you to seek them out! ;-)

I look forward to Part II :-)

April 10, 2009

I don’t know how that happened. Yeah these are some great tips, I might check out a few more of your posts.

April 16, 2009

Great tips for beginners. But I belive most moderately succesful marketers knows all that stuff already. Nevertheless good job on compiling everything in one post.

April 17, 2009

im new to your blog, so many tutorial here, i think im gonna start from landing page tut 1


April 22, 2009

The main problem is the balance of content with the ads, as well as the quality of the content.

April 24, 2009

Great tips. I m newbie in PPC. Thanks for sharing good information.

April 27, 2009

Excellent tips! I myself typically stray away from PPC because of the things you mentioned and might dabble with it a little after this. Thanks!

May 8, 2009
Portable Air Conditioning Units

Haha, reading this post just makes me realize how ignorant I am with anything that has to do with PPC!


May 16, 2009

it is a not way out of situation

May 16, 2009

I have loved your series on PPC, and I am planing to check out the forum as well. These are some excellent tips to help avoid losing money in PPC ( Like me ). I’m still a newbie at PPC for now, I’ll just keep learning.

June 14, 2009

your landing page tutorials were so helpful. Kudos to you man!

September 26, 2009

I have loved your series on PPC, and I am planing to check out the forum as well. These are some excellent tips to help avoid losing money in PPC ( Like me ). I’m still a newbie at PPC for now, I’ll just keep learning.

April 30, 2010

I think that PPC can be very powerful if utilised correctly. It’s good that google has tightened up on it’s TAC.

May 11, 2010

Great tips for PPC i like to find relevant targeted keyword terms that are around .10 to .20 cost per click I usually come out way ahead in terms of profit by researching low cost keywords for ppc. Good Post!