One of the most important things about CPA Marketing is developing your model of how you want to market your offers. There are many avenues of marketing and your only limited in your marketing passion, analytical skill and thinking outside the box. I’ve already stated a couple of ways of how I like to get started with offers including the Google Content Network and Yahoo Search Marketing. With that said you should know that there are a lot of other paid advertising models we can utilize as well. Places such as MSN Adcenter, Adbrite, 7Search and Facebook are just a few that we will discuss in the ongoing series. These are just a few places that tend to have lower traffic volume however, they tend to be generally cheaper in terms of pricing and can produce great ROI’s if used correctly.
The most important thing though, is developing your model of HOW you want to market CPA Offers. Generally CPA Networks allow you to email market, place links or banners on your websites (Called Web Placements) and Search Marketing. All 3 of these do not have to be used by you as a marketer. However, knowing how to PERFORM all 3 are essential to build a long term and reoccurring CPA Marketing business. I’m not talking about half-assing it each month or spamming social networks either. I am talking about making CPA Marketing a business model. It can, has and will be done for a very long time.
So how to determine your model?
I get emails all the time of people saying that they either do not have capital to invest in Pay Per Click or that they do not understand enough about it. These are two small problems in my opinion. Not having the education is simply a matter of reading to acquire it. For that purpose you should really focus on learning the aspects and ways the Big 3 Search Engines (Google, Yahoo and MSN) go about their business. There is a mountain of wealth in:
- Adwords Learning Center
- Inside Adwords- The Official Google Adwords Blog
- Yahoo Search Marketing Help
- Yahoo Search Marketing Blog
- Yahoo Search Marketing Tutorials
- Microsoft Adcenter FAQ
- Microsoft AdExcellence Program- Course Guide To Adcenter
- Microsoft Adcenter Blog
As for not having the capital, I really cannot give tutorials on that but this blog has been dedicated for 8 months on trying to help people make more of it. Just note that PPC to CPA is and can be a business model for many. With that said, PPC does not have to be the “be all, end all” of making money with CPA Offers. Even though we will first cover PPC because that is how I start off to see if offers are worth chasing, that does not mean you have to do it. There are many ways to build websites, blogs even forums focused around the offers in certain Industries and we will get to that soon. There are also many methods of building email lists very quickly and we will cover that as well.
This should answer a lot of questions of people not wanting to do any PPC Marketing. Yes there are a lot of ways to make money with CPA Offers without paying for traffic but I always start out with PPC because it’s the fastest way of determining whether and offer is even worth a serious look.
Originally this series looked to last about a month. I seriously look at it now as lasting a lot longer than that. With the upcoming launch of C2M ( Our own CPA Network) and a baby due in 5 days, I’ve been really hampered on time. Add in the mix that I have been drafting the CashTactics Affiliate Directory and we are talking about serious hours being put into the computer over the last couple of months. Also, if you have any specific questions I would ask that you direct them in the forum or thru the contact page.
So what is your model for CPA Marketing?
Are you primarily an Email Marketer, PPC Marketer or build and optimize pages/sites/blogs?
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Ruck,
Great point here. Something I have been working on for quite some time is setting up a complete business model around the tactics you have discussed in this series. I feel a business model would provide structure and formality to a process that can be easily half-assed.
I see two significant advantages to developing business models:
1) Raise capital. I can use business models to write a formal business plan. It is much easier to generate capital from outside investors with a well documented business plan.
2) Outsource Labor. Once a business model is developed, specific processes can be defined. Once done, labor can be outsource via virtual assistants. I feel there is HUGE potential for this in internet marketing and it is one of the cornerstones of my personal business plan.
What is my model?
I intend to build my business in phases:
Phase 1: Acquisitions. Acquire and optimize websites for cashflow.
Phase 2: PPC campaigns. Reinvest capital into PPC.
Phase 3: Email campaigns. Once the PPC process is well defined, begin to integrate Email opportunites.
Phase 4: Long-Term Growth. Focus on long-term growth opportunities. Ideas include building web apps, blogs, and forums.