Now that we have covered how to get some traffic from the Google Content Network for CPA offers let’s turn our focus on another great way to generate traffic (for the most part) without the headaches of the Quality Score from advertising on Google Search. Your probably wondering why I am shifting gears going from the Google Content Network into Yahoo Search? Let me give you a very informative response:

There is a code I try to live by using Pay Per Click. This code is simple. I try to do the LEAST amount of work possible in my testing. If I was testing an offer directly on Google Search I have a major pain in the ass I have to deal with in their Quality Score. Yes, I can absolutely beat it 95% of the time. However, when I do beat it I usually get slapped later in the months when they come around with one of their “updates”. Unfortunately for me I dont care to run my PPC businesses this way. There’s nothing wrong with that but following the steps in the PPC series is going to ultimately lead you into testing offers FAST and CHEAPER minus MOST of the headaches that Google will throw your way. By the end of the series your going to know EXACTLY why I went thru this in these steps. By the end of it, the quality score is not really going to mean that much to you.

THERE ARE TWO RULES I LIVE BY IN YAHOO

1. Thou shall call and bitch to Yahoo Support until I am blue in the face  Yahoo Support: 1-866-924-6676
2. Thou shall concentrate on getting a 5 with my Yahoo Quality Score

Seems pretty damn simple right?

Now I am not hear to train or help you setup a Yahoo Campaign. If you would like help then please feel free to access their Search Help Directory. You should probably read that anyway. Much like the Adwords Learning Center, Yahoo’s Search Help is only going to better prepare you for this venture I am about to throw you in.

Another thing you should specifically note: THIS IS IMPORTANT:

Revealing email and zip submits is almost a no-no on Yahoo. They hate it. Yes there are ways around this and yes Ruckles is going to tell you how he gets around it but you should know right now that anything and everything I show you is still no guarantee that you WONT trigger a retarded editor. Yahoo sends manual editors to your ads and keywords. It can be very frustrating. If this happens refer to Rule #1.

I can tell you right now that I am very strict with rules I set out when writing. I just deleted two threads in my forum yesterday from people asking for help. If this was you and your wondering why, now you know. If at any time you refer to needing help about Yahoo Search and I ask you what their support said and you cant tell me, I wont even waste my time. Furthermore, I wont allow anyone else to waste their time either. If picking up the phone EVERYTIME something happens to a Yahoo Campaign is too much for you, then please quit right now. It’s just that simple people. You want to make money online? Dont be a recluse. Talk to people. I have generally found that Yahoo’s Support is much more inclined to listen than Adwords. As well they damn well should be.

Dont know what to say to support? A little timid about calling them your first time? Use the following little story as an example I did one time when I was extremely frustrated for a mass keyword inactive campaign I woke up to:

I wake one morning to find an extremely large campaign has inactives thru it. At least 75%. I call up Yahoo and finely get a young man. He sounds younger than me. In terms of understanding paid search, he is light years younger than me. I could have ran circles around the kid. I chose to maintain my composure with this guy. After his introduction that he is from Yahoo he gives the very basic “How can I help you”

My response to a “T”

 Uhh yea, can I get a large pepperoni, handtossed, easy on the sauce with a 2 liter of mountain dew.

Silence…

 I apologize, I think you have the wrong number.

Really? Isn’t this Yahoo Search’s Support Number?

Yes it is. Were you trying to call Yahoo’s Search Support Team?

Trying? I have you guys on speed dial.

Oh really? That’s nice to hear!

Actually, that’s not such a good thing. This translates that I have to call you guys a lot. Do you understand what that means?

Umm, no but do you have a specific question related to Yahoo Search?

Yes, yes I do    silence……….

Ok, how can I help you?

Um yea, can I get a large pepperoni, handtossed, easy on the sauce, with a 2 liter of mountain dew?

Sir, is this a prank call?

No, I’m dead serious dude. How bout that pizza?

(Laughs). (Yes the dude actually laughed). Sir….

Stop…call me Ruck

Ok Rick…

NO!

Ruck… R U C K…Ruck

I apologize Ruck, is there something specifically I can help you with in relation to Yahoo Search Services?

How about making all my keywords active again bro?

Ok, let me get your information and see what I can do… Wait a second… You just tried ordering a pizza and now your wanting help with a Yahoo Search Campaign? Sir…

RUCK…

Ok Ruck are you being honest here?

Yes, I either want to get my keywords active again, or I want Yahoo Search to send me a pizza. Yahoo Search is a method of promotion I use to make my living online and I have to call you at least once a week to fix something. You just completely decimated my best campaign and I want it back or I want Yahoo to send me some food so I can live to go look for a job.

Sir…

RUCK! RUCK! RUCK! R U C K

Ok Ruck, I apologize. This is one of the weirdest calls I have ever received…

I have kids man…

Ruck I apologize.

Their hungry and would like pizza.

(Laughs)

You got kids man?

No.

If you had some and relied on Yahoo Search to help make your living, would you laugh in this situation?

Ruck I apologize, no I would not. This phone call is just really odd.

I know it is bro, I am completely off my top and felt like screwing with someone today.

Ohh? haha…

Now I am being truthful. I usually call up and make someone feel bad about themselves. I tried to put a little spin on it today and see where it took me.

I am still confused Ruck?

Yea man, no worries. You can keep the pizza, but how about those keywords?

I will refer this to one of my partners to review what you have told me.

I dont want you to REFER it. I want you to fix it?

Ruck, I see that you have a lot of keywords for this one landing page.

Yea, thousands bro.

Well it is really not relevant to have that many keywords and expect for all your keywords to pass thru as “relevant” and be displayed on Yahoo.

So, what are you saying? Should I make more landing pages and break these keywords into groups?

Yes, that would be the most efficient way.

Thanks bro, sorry if I startled you. I hope you have a super day.

Ruck, we appreciate your business with Yahoo and feel free to call us again should you need anything else.

Thanks dude, have a good one.

Now you can obviously tell at the time I was using Yahoo Search that I was still relatively new to them. As a matter of fact they had just upgraded their interface back then and honestly, I was completely lost. However, I didnt feel like being an ahole that day. I bet I made that dude’s day. I acted like a clown because I bet they get hundreds of advertisers daily calling them and chewing their ass. Even though I confused the guy, I still got what I wanted.

I gathered that breaking these keywords up into adgroups and designing landing pages to match the themes of the adgroups would help me in getting my keywords more relevancy which then would help get more approved.

Now your probably wondering why the hell I posted this conversation in the introduction. I cannot stress the IMPORTANCE of calling Yahoo and talking with them peeps. This is going to be VITAL to your success on Yahoo. In case your wondering, I have not pulled any shit with Adwords Support yet, but I probably will. If you want another conversation I had with MSN’s Support awhile back then read this.

Otherwise…We are going into the do’s and donts this afternoon. You should know that I will be putting up 3 posts today about Yahoo. I have some offline things to take care of and stitches to get removed tomorrow so I will be cramming Yahoo tips and tricks into one day. We can carry all conversations and questions into the weekend until they are answered.

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