It seems things have slowed a bit since this afternoon and the discussions are moving more towards the forum. I tried to spend as much time as possible today to answer all questions to the best of my knowledge. I still encourage all questions to be asked though so that nothing gets left on the table and so that everyone gets the benefit of the discussion. With that said the question of “When we will talk about Google Search” is already being asked. I can tell you that we are actually quite a ways off from discussing that. Now your probably wondering why we are starting off on the Google Content network but not directly moving into Search. Let me make it very clear that yes, I do game Search Engines, I game Adwords and I game the Quality Score but my intention is to not lead you down that path. (Not yet anyway). As a matter of fact, I absolutely refuse to. I want you to be able to comfortably test offers with spending the least amount of money as possible, with the least amount of headache as possible. Google Search is a whole other ballgame people and I assure that if you think there were many questions and comments stated ( I count 137 total) so far just in the initial testing phases there are going to be many, many more than that when we talk about Google Search.

Besides Google is only one fish in a very big pond. There are many Search Engines and many other types of Pay Per Click services to discuss before we get there. Each step we go thru is going to arm you with enough information to be “golden” in Google’s eyes when it comes to Search. Even then shit can happen that is out of our control, but I promise you that you’re going to possess enough knowledge that these infamous Google slaps are going to seem like tiny setbacks should you ever face one. More on this later.

So let’s Recap Google Content so far

• Currently we test drive Google Content as a cheap alternative to reach a massive audience. We are able to easily direct link in sense (with a cloak or an iframe). When I say cloak I dont mean hiding something from Google then showing humans something else. My cloak is actually an iframe and serves as a mirror just like an iframe so please be sure to understand that when you read me referring to “my cloak”.
• Google serves “probationary periods” on new accounts. I recommend getting yourself a My Client Center Account which will allow you to open simultaneous “client” accounts for yourself. Instead of running 8 offers and getting slowed across 8 campaigns at once for payments you can run 1 campaign per account at different intervals allowing you to have a test going for each week. By the time you get thru this probationary period you will have 8 accounts (or however many you want) ready to rock without slowed restrictions. This is important and you will know why when you see me post about campaign blasting and what I call “Offer Warfare”.
• There are 3 ways I use to drive campaigns on Google. Keyword Targeted Content, Keyword Targeted Search & Placement.
• Keywords are the lifeblood of your PPC business. Without them your making nothing. With them your not making anything until you have tested an offer that at least converts. Testing keywords can be brutally expensive unless we can test them in areas where we can use our keyword research skills and ultimately try to pay as least as possible but still reach a very large audience for quick returns on data.
• Even with keywords and domain url variations we still want to pack them into adgroups as tight as possible.
• Just setting up a campaign is not enough to ensure that Google does not serve us clicks from other countries. I cant tell you how much you could potentially be losing. Do not take Google for granted. Yes they are a search and advertising giant but they are ran by people. The programs and bullshit they run were made by people. People who get paid BY Google are far less inclined to actually learn the ins and outs of their systems as opposed to people who RELY on Google to make money. Keep that in mind.  ( I was actually surprised to see readers step forward and back me on this. Kudos to you for tracking this and getting reimbursed).
• There is an “impressions phantom” that runs around on the Content Network. This is why I say to set the budget high from the get-go. To many changes and your likely to trigger this phantom. I dont have specific answers to this problem but I’ve gotten my impressions back by calling Google and telling them that I have adjusted my budget and would love to get the traffic I had going two days ago back. Generally this works unless you get a retard and beware, they actually exist in large numbers throughout Adwords support. If it does not work then I simply copy the campaign and move it to another account while deleting the one that is screwed. ( See why I say multiple accounts?).

Now on to bidding strategies.

Nothing is set in stone here. Each person my have to bid more just to get impressions going. Normally I set a test content campaign at either $500 or $1000. I also normally start my bids at $0.08. If I dont get impressions within 4 hours I always go higher in $0.04 increments until I get impressions. Even then I look at my placements on where I stand. Also with such a low margin on this offer ($1.75) payout I really cannot afford to go high with initial CPC’s. If I go to high then I could lose money quick. Content network campaigns have to be manually reviewed before going live which could take an hour to a few days depending on your account and history. When you pause or delete them though it generally takes 2-4 hours for mine to completely stop. Keep this in mind if you have one that is tanking. If you started out with a budget and are watching your campaigns then you should not have any problems.

Also you can see the type of keywords I was bidding on as well. There is nothing saying that you cannot bid on the short-tail keywords. Generally my longtail keywords convert better on Search and the short-tails usually cost more on Search. I keep this in mind so that when I start on the content network I can just copy and start scaling as I move into other PPC Search Advertising. However if you were to go with more short-tails you may want to up your bids to the $0.20 range just to get impressions going. Working on this margin of a payout for this particular offer, I dont advise it but I wont say to not do it. I’m just an Advertiser. I’m not the guy that says it wont work. If your promoting a higher ticket offer then starting your CPC’s a little higher is also a generally good idea.

That’s it for tonight. Where do we go from here? Not Google Search I can tell you that much :)

Stay tuned and tomorrow you will find out.

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