Yesterday we talked about intial keyword research using the Google Content network to promote an Email Submit offer. Now from the abundance of questions and comments, I thought I would answer them in one spot.
First off I am not teaching Adwords or HOW to do PPC here. If you want to learn Adwords then you really need to go to the Adwords Learning Center. There are just way too many variables in using PPC Advertising to go over and even then, they change almost daily. So if you dont know PPC I would probably suggest leaving this alone until you get some basic knowledge. Dont worry though, this will all be here when you get done and any question will not go unanswered. We are mainly focusing on CPA Marketing using PPC at this moment.
I can tell that the domain bidding was new to some people. I understand that so let me clear a few things up. Your BIDDING on domain variations in a KEYWORD targeted campaign. This means that www.whatever.comand every variation of it is a keyword that belongs in its own adgroup. Now every domain you do should go into its OWN adgroup for a tightly themed group.
You said by targeting domain keywords like http://www.abc.comww abc com, etc that you will get low cpc clicks. Why are we able to buy these clicks for so low?
Because there are just less advertisers USUALLY. It’s that simple.
To begin with, why are you using domain targeted keywords on the content network?
Read above. I know how people use search engines. I know that a good chunk of them dont type addresses into their address bar. They use the search engines. I also know their tends to be less competition which means I am most likely to pay less CPC.
So are people actually making websites that contain domain targeted words like “ww scholarships com”?
That’s simple. Why not copy and paste that into Google and see if 0 sites show up in the results? It’s not really about people making sites that are optimized for the domain keywords. It’s about your level of understanding on how Google scans pages and matches them to content sites.
I always thought you were bidding on placement, but then again I always specified the URL’s of the sites that I wanted to show my ads on.
This has nothing to do with placement targeting. That is an entire beast altogether. This is a keyword targeted campaign.
you mentioned that Geo-Targeting to a specific country on Google can’t be trusted but how come Geo-Targeting to specific states can?
Good point and I dont think ANY of it can be 100% trusted. Although selected states manually has cut my shitty clicks down by at least 80-90% each time. Sometimes I dont get any foreign clicks at all. But I have had campaigns where I swore I was advertising in more countries than just the selected US.
So, am I understanding correctly that all ‘domain variation keywords’ belong in their own AdGroup? And what about misspellings? Do you bother with those? Do they belong in their own AdGroup?
Each domain would have variations making an adgroup for each domain having about a dozen to two dozen keywords. No I dont bother with mispellings YET. This is just the testing phase. I am only looking at some clicks from keyword and url targets. Should I go further on then yes I will probably get deeper in the keywords.
You say it’s a good idea to check out Yahoo Groups or Answers. Can you explain what to look for and what to do with an example of the information that you find?
Any market research is better than none. An example of the information you would find would be what important questions are grant searchers look for? How much do college students typically want in a scholarship? Anything that you can learn about your target market is better than not knowing anything about them at all. Your going to know why by the end of the series.
Also if you make a title tag is that above the frame code you gave? Finally, for destination/display url do you have to put in the merchant url in distinction from your own domain?
Yep. Title and any meta and anything else you want can be above or below the frame. No, you just put destination and display url as your own. The iframe is basically you hosting/mirroring the merchant page on your own domain.
Are you choosing the offer first and then going to Yahoo Groups? Or are you going to groups first and check the volume of people in certain groups and then finding the ad to go with it?
If you are choosing an offer first, how do you know which offer will convert?
Honestly I dont even go check out a target market USUALLY. I usually launch 3-5 offers on a given day. The fact that a lot of people have no idea on how to properly evaluate whether there will be a market or not for the offer is why I advised finding out for yourself. I been doing CPA for two years now. It’s pretty much secondhand. You dont know which one will convert, that’s the point of launching it as cheap as you can on PPC.
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Thanks for clearing some things up. It’s obvious I still have a lot to learn, but I’m anxious to get started testing.
Question, is there any good way to promote the generic offers that are like “ExclusiveGiftCards-$250 Gift Certificate at Marshalls”?