I plan on making some videos but for the time being here are just a couple of images from a test campaign. I am showing the urls and variations from this test. Typically on a successful campaign I would be an idiot for revealing it and my partner would probably cut me in half. So here’s just an example for the people wondering what sort of impressions domain targeted keywords can yield on the content network. This is a test campaign over a couple of celebrities on Google.
Then Domain Variation By Breakdown
It’s pretty easy to figure out what I am doing here but I am not going to explain. Just note the impressions, clicks and cost per click in the first picture and then 1 of the domain adgroups breakdown by variation in the second. Yes, this tactic works and it works damn good on the Content Network alone.
Do people optimize their sites for this stuff? I highly doubt it. A lot of it has to do with Google scanning your page and finding relevant placements. Most likely you will find your ads on celebrity sites (in this example) that are linking out to the sites I have adgroups for. This works for almost any niche. Yes we didnt get many clicks but we’ve made twice what we spent just in the testing phase. Some you will get more clicks on than others, hence why we test.
Popularity: 72% [?]
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Just out of curiosity how long has this specific campaign been running since this data was extracted?