Thursday, March 6th, 2008

CPA Marketing Series – Keyword Research

When you start out in researching keywords you should have taken some time to get in a mindset of a college or future college student. Did you go to some Yahoo Groups or Yahoo Answers and check out anything people were asking about college scholarships? If so then your on the right track, if you skipped that step because you think your a badass then more power to you. You will soon realize why I think it’s important to take a little time and look at the landing page and see what others are saying about the topic.

First off you dont go firing up your keyword tool. This is a mistake. It’s been said over and over and you’ve probably seen me say it more times than you care to see that roughly 40% of the online searches are unique. If your using a keyword tool starting out then chances are your going to skip what I am going to talk about next. It’s imperative to develop a process so you dont miss out on keywords and ultimately traffic. Is this the right way to do it? Who knows but I can tell you personally after two years of testing, losing money, tweaking, profiting, scaling, test more that this system works pretty damn well for me. Granted you look at keywords and research the way I do we can all communicate effectively a lot better when things dont go our way.

First off Google Content Network

I like to strategize for the Google Content Network FIRST. Before we get into that let me tell you why. I’ve been asked many times why and how I am able to test offers by direct linking and now you know. While I do start off on the content network, I am only starting there as a RESEARCH point. I realize even with targeted adgroups and ads I can still get some shitty traffic. That’s ok though because Ruckles has a few filtering methods he likes to use to weed a bunch of that junk out from the start.

Now it’s come to the world’s attention over the last week that Yahoo allows direct linking. And cool, I was going to search my archives to link to it but I simply thru that into Google and whadda ya know, CT is #9. Anyway that should be a cool point of interest to many and I think after this series when I start direct linking on Yahoo, I will give some case studies.

For now I will stick to Google Content because this is what I have been doing and I hate to break a good routine. Now if it goes downhill on me this does not mean necessarily that the offer is a dud. However my personal preference is that if I cannot get conversions using the following tactics on the Content Network then I usually do not even work any harder on the offer. I’m using the content network as a general guide for profitability. I am also direct linking so I realize that I am not pre-selling the offer at all. These things have to be taken under consideration because each offer is different as are the demographics your promoting it to.


Now that you took some time to look at the offer you should have come up with some general words in your head about the offer. You can always view the source code for each offer and you might come away with some ideas but generally these offers are not optimized that well and generally are hardly any help. You have to rely on your own research ability which I’ve stated is vital. So let’s look at the offer I chose at $1.75 payout and see what comes to my mind:

Free College Scholarship

Right off the bat I think of:

  • college scholarship
  • free college scholarship
  • pay for college  ( with how to pay for college) (help pay for college) (grants to pay for college)
  • college scholarship money
  • college financial aid

These are just terms that I come up with by looking at the offer. Now I have some initial keywords to throw into the Google Adwords Keyword External Tool. As an example I threw in pay for college and Google returned me 81 results which they thought relevant to the query. I dont necessarily want to add all them. I want to weed out potential words that I “think” wont help me. So here are a few I came up with:

best way to pay for college
cant pay for college
grants to pay for college
help me pay for college
help pay for college
help to pay for college
how to pay for college
loans to pay for college
money to pay for college
pay for college
pay for college books
pay for college now
way to pay for college
ways to pay for college

Now I want to diversify and split these into relevant adgroups. I dont just throw them into the content network (unless I want to burn money). Typically I look at the first words of the longtails:

way/ways, help, money, pay, how

These little words tell me a lot. These words are going to help me construct adgroups and write kickass ads to the demographics. Longtails work just as the short words do. Each one is different and you should research, test and build around so. So now that I have 5 words that I can build adgroups around I want to generate a keyword list to test with. I plug in ‘ways to pay for college’ into the Adwords External Tool again.

Now I come with this:

alternative ways to pay for college
best way to pay for college
best ways to pay for college
creative ways to pay for college
different ways to pay for college
the best way to pay for college
unique ways to pay for college
way to pay for college
ways to pay for college
what is the best way to pay for college

This gives me a very targeted adgroup and also gives me an idea of how to write my ads. Now as I said there are ways to weed junk out of the Content network so I am going to tell you how to do that. After you build your first adgroup you need to go back to your general targeting in Adwords. We are obviously only after US traffic but you cannot just pick US as your general targeting. God this is a HUGE MISTAKE! Adwords is not perfect people and more so on a Content Network campaign. I cant begin to express how many disqualified clicks I have seen in my logs because Adwords does there damn GEO Targeting. You have to take it upon yourself to go back and choose Region/Cities and select each state individually. I’m not telling you this to bullshit you, test both ways for yourself and tell me I am wrong. Another thing you must do is tell the qualifying prospects EXACTLY what you want them to do. Generally I make an ad that tells them this, but I make a second that will get the clicks and I watch them both. Example for this offer and adgroup would be like this:


See in the first ad I have told them and they expect to fill in their email. This will help disqualify a lot of crappy clicks. Most likely this is where your best offer conversions come from but not always. The second ad is a bit more generic because I dont have the word “scholarship” in there. Some people will think its just basically to win money but hopefully by adding the word “college” twice in there it would perform well also. Just try two different ads and watch them like hawks.

Now you got some tips to make the content network work in your favor. Choose the US States individually is a huge tip. Telling the prospects exactly what you want will lower your clicks but they will be more targeted. I cant tell you how many people make the mistake of going for unqualified clicks just to get them. With Adwords charging as much as they are, this is ridiculous if your on a budget. Yes you want clicks, but you want clicks on ads that CONVERT.

That was just an example of one adgroup. This will be repeated over every keyword adgroup you have. Even on the content network this is what you should be striving for. Now on the content network we do have some lee-way because of the mythical “no QS’. I still dont believe that all the way but for such an offer we will glide by typically just to test it.

Now I do need a domain and hosting to actually “direct link” to my offer. However I am not actually direct linking (unless you can get away with it on Content). I actually use an iframe and it’s very simple:

<frameset rows=”100%,*” border=”0″>
  <frame src=”AFFILIATE LINK GOES HERE” frameborder=”0″ />
  <frame frameborder=”0″ noresize />

Basically it’s just a frameset to display the actual offer on my own webhost. Some offers dont allow this but a lot do. You will have to make sure and test that it does not break out of the frame. You will know it if it does. It will be jarbled or it will go directly to the offer page. You may want to make a Title tag along with a meta description and keywords. Generally for the content network we can get away with that. I have been for quite awhile now.

You can typically load this onto your domain in a index.html file. So then your domain would just be this iframed offer. Normally I buy a domain for the INDUSTRY the offer is related to and load an index.html file with my iframe in it, then I throw this index.html into a folder and load it up as a directory on my domain. This helps to let me know what offers I am running simultaneously. My output would be something like

Make sure to get short domains so that with the / and folder name it will fit into the Adwords Display Url limit.


The unsung hero’s of converting keywords. This method is widely under used although a big name Marketer (Gauher Chaudhry) of PayPerClickFormula has coined it “The Alexa Method”. Basically just go to Google and type in a keyword. For this offer I type in “college scholarship”.  I see that is #2. The idea here is to first go to Google, Yahoo and MSN and gather all the domains on the first page (or second for competitive niches) and take EVERY variation of that domain you can think of. So here’s what comes to me: 
www college scholarships com 
college scholarships com 
http www college-scholarships com

That is really generic to me, if I wanted to get really technical then I could probably come up with 2 dozen domain variations. Since I doubt this site is that popular I wont. Yes, people actually type the address into the search engines and not the address bars. When they do this, what pops up into the search results? Yep, lots of sites with Adsense probably. You need to realize this and take in it’s effectiveness. I’ve spent hours researching browsing habits online and domain targeting for keyword campaigns can bring you some of the best low cost profits. Another thing is that targeting these in the Content Network may not bring you a ton of impressions. However the clicks will be cheap. I still use domains in my Content Network campaigns and you should too. When we get to search I will go into more detail.

You should know that if you target EVERY keyword in your adgroup, your going to have TONS of domains. Like I said we are just testing right now so I try to take the most popular keyword from each adgroup and gobble the domains up from the first page of the big 3 search engines.

There’s more though:

Your targeting search query urls so you should also target high volume RELATED sites as well. For this I go to Alexa. Now here’s where we can “do some damage”.  I type in “college scholarships” and it returns me some results for sites with considerable traffic levels. Even if they dont have high volume you still want to target them. I got a site with an Alexa of almost 200K and yet it yielded over $180,000 in pure profit from last year. Alexa is a great tool but it can also deceive you. If you dont already have those domains from Alexa then gobble them up and make variations as well.

Now in Alexa I see that has a traffic rank of 66,751. This is not bad. It tells us that it’s getting about half as much traffic as Cashtactics is so it’s definitely something we should target. So we click on it to view more details about the site. On the top left hand corner you will see “Explore this site” and right under that you see “Related Links”.

You definitely want to click and check those out. I did so and seen 4-5 more sites I could potentially make domain and variation keywords for. You want those to test as well.

Like I have said that this is just the testing phase. This is a really quick way to get a direct link (iframe or cloak) up on the content network to see if this offer will make any money.

Things to remember

You are in the testing phase for the offer. Your primary goal is to get some cheaper clicks on the Google Content Network and use a few ideas to make your offer get some better targeted traffic by manually adding all 50 US states and telling people what to expect in your ad. We have not even begun pure keyword domination yet. Keywords are going to take a few things to get thru and there will be some vids coming of watching me actually perform what I am saying. Some people like text and others prefer video so we will do both.

Just know that you dont need a bazillion keywords to test out with. Your looking at the offer specifically just to see if it will make you any money while spending as little as possible. If you have a huge budget then you will probably skip some of this but we want to start at the beginning to look for areas of profitability with the least cost as possible.

Typically you want to test the network for 3 days. I like 3 days because it gives me enough data to decide where to go. Typically I set my content budget at $500/day. Now you may not want to do this but as I have stated that their is something unspoken on the content network. I have found that the higher my budget is along with my CTR then the longer my ad runs without suffering one of those famous “impression breaks”. If you set your budget below $100 a day then your not going to get numbers that you can make important decisions on unless the offer just completely converts like crazy. You should know that this is likely not to happen.

That is basic setup and testing. Your only watching impressions/clicks/conversions at this point in regards to spend. You are making tight adgroups with keywords and domain variations and your setting up all 50 states manually to ensure that Google will give you less unqualified clicks. This can and does happen people. If you watch your logs then you already know this.

In the next part we are going to assume that our offer converted enough to move forward.

Category: CPA Marketing
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59 Responses

March 6, 2008

Excellent excellent stuff! I just learned a lot from this and will probably re-read a few times to absorb it all. Thanks Ruck!

March 6, 2008

This post was outstanding. Just the type of guidance I’ve been seeking. Can’t wait for the rest of this series. Thanks Ruck.

March 6, 2008

Ahh well,

We are only at the tip here. We have a TON of things to still go ever. Right now we are just looking for a general idea on conversions and whether it will be worth our time or not. It may drive some people mad how much testing I do, but I try to lose the least amount of money and time as possible before I even think about committing to an offer.

March 6, 2008

Jesus bro, this is awesome!

March 6, 2008

I have no idea what you mean by domain and variation keywords. Am I buying these domains or targeting them in the content network? What if the sites I think off don’t even exist?

March 6, 2008

When you search Google for the keywords “College Scholarship” you get a list of sites in the natural search results. You take those domains as if the were keywords. is a keyword. Then you think of variations of it because people mispell and search differently for the domain each time in the search engines. Your not buying them no.

I have no idea what you mean by “sites I think of dont exist”. You search google for keywords then target by search results domains and then you cruise to Alexa and start looking for high traffic and related sites.

It’s cool that you ask this so we can clear it up and I am also going to film a ton of stuff and make a subforum in the PPC boards for it so you can see me perform this stuff.

March 6, 2008

Nice Ruck! I have been looking for good advice on PPC and I can see that this is going to be good. I learned more in just this post than I have from the last 3 Adwords ebooks I have read! Thanks for the great content!


March 6, 2008

The chief has spoken

March 6, 2008

Videos would be extremely helpful to show exactly what you mean and how you do it. Thanks Ruck!

March 6, 2008

Great post, thanks Ruck. I typed “domain variations tool” into Google to see if there was anything that could produce the variations automatically and came back as the first result! However, SpeedPPC (which you mentioned in that post), seemed a bit expensive. Further down the Google results page was a link to this free tool though: which worked very nicely with these are the primary keywords:
college scholarships

March 6, 2008

Hey Ruck,

That frameset code doesn’t seem to be doing anything for me no matter what URL I specify as the src. Any suggestions?

March 6, 2008

@Erik Karey
Try switching the slanted-double-quotes to straight-double-quotes. Probably a WordPress snafu.

March 6, 2008

Yebot is right. Straight quotes FTW.

March 6, 2008

Now I know why you said I was starting off on the wrong foot – I completely skipped the 1st step and that probably limited what I was able to think of off the top of my head.

I’m going to read this again and let it sink in to my big head. This is the most indepth breakdown of keyword research I’ve ever read. Thanks for taking the time to teach us this, Ruck – I really appreciate it man.


March 6, 2008

Goddamn, this is awesome. It’s like being given the keys to the city.

You’ll be sick of hearing this eventually Ruck, but I can’t thank you enough for all of this info. It’s gonna go great with the tool JerkJr and I came up with last week. I’m already getting ranked in organic searches for my CPA offers, so this PPC course is coming just at the right time to ride the wave.

March 6, 2008


Can you explain why it matters to have such a precise, long-tail keyword list on the content network? Being as how ads are chosen by contextual page theme, I wouldn’t think the extra words would have much of an effect. In my experience with the content network (and I actually promoted this offer some time ago), I haven’t found long-tail keywords get more targeted traffic than broad generics.

BTW, I stopped promoting this offer and switched to a different scholarship offer because of that silly-ass balloon landing page. I know this is just for show as an example, just wanted to throw in my experience with this offer.

Glued to your blog as always.

March 6, 2008


When forming our keywords in the adgroup, are we suppose to do broad, exact, phrase or all.

I never really understood the purpose of exact and phrase if you use broad in the same adgroup.

If you could please explain.



March 6, 2008

Working alongside the Ruckster can be a humbling experience, LOL.
I started this on my own, and fired up Keyword Elite right away. Common mistake of the underachievers, right? Your method of starting out with small list and building on it makes good sense.

March 6, 2008

Hey Rob,

Your spot on but I really went after the longtails to show how to break down the adgroups. I wanted to comment to narrow the adgroups as targeted as possible with an ad so that readers will hopefully experience the best opportunity to profit or lose the least amount of money.

The content network is a beast and I’ve spent a lot money on it so only wanted to demonstrate on how I put together adgroups, ads and url variations. In this phase I am only testing. If it seems I can work with it, I would most likely create a completely different content network campaign altogether.

The little unspoken is that Google looks at the first 50 phrases in an adgroup to determine your content network relevancy. I dont know if there is any truth to that but I’ve always just broken them tightly like that.

As for as broad, phrase and exact match since we are only testing I normally just go with broad which is why the adgroups are tight like this for content. If you went with exact then chances are that the volume might not be enough to determine if the offer is worth any more time.

Always test yourself! Dont just take my word for it. I am inviting you to test everything!

As for broad matching in general, I dont do it on Google. Not at all.

March 6, 2008

@ imprincess – I think after awhile you can get to that point, it’s really about you and how you can adapt and focus and know what works and what doesnt. If you dont know that then yes, firing up a keyword tool to put together a huge list is a big reason why most people try PPC and get worked.

We are looking for signs of profitability with spending the least amount of money possible before we engage this head on. At this margin of payout for this type of offer, if you dont really have a good system down then your just handing out money.

March 6, 2008

@ webdesign barcelona – Seems like a cool tool although I use SpeedPPC and will be going over it when we get to Search. Efficient PPC is out now and supposedly cheaper short term but has a monthly tag on it.

Generally for testing, I just come up with the variations in my head and use the External Keyword Tool as a helper.

March 6, 2008

I just want to make sure I understand.

For this initial testing we would be looking for 5 adgroups for the intial words you came up with ways, help, money, pay, how. 1 adgroup for the domains and 1 adgroup for misspellings?

Just want to make sure i am following this right and not doing to much for the testing phase.


March 6, 2008

Not just 5 adgroups no. You can do as many as you want. This whole series of posts are just examples of what I would do. In this example though Derek you are spot on. We chose 5 adgroups.

March 6, 2008

Whoa. I’m going to have to go read that again. Then read it again.



Would you make an agroup for each “domain” keyword group? If so, what kind of ad copy would be used with domain keywords?.


March 7, 2008

Yes you would but the adcopy pretty much stays the same. It wont make sense to adjust to the domains. We’ll go further into that tomorrow. The premise of targeting the domains on Content is because the QS whether it exists or not is far more lenient and that’s why its good to test and gobble this up like we are now.

March 7, 2008


Awesome post! Just confused about one thing. You said by targeting domain keywords like ww abc com, etc that you will get low cpc clicks. Why are we able to buy these clicks for so low?

I always thought on the content network that we are competing with anyone else either keyword targeting that page/site or placement targeting it. In your example if some people are targeting the keyword “college scholarship” on the Content Network and bidding $2 a click how would the keyword “” compete and get low priced clicks?

The only thing I can think of is that Google rewards us since its possible that the page is optimized more for “” than “college scholarship”. Maybe this goes along with the unknown QS on the Content Network.

March 7, 2008

Not always low but generally. You answered your own question sort of though :)… It’s because most people dont know about targeting them or just dont do it.

College scholarships and are two completely different terms on search or content. I should have just said there wasnt a quality score on Content:)

What matters most on Content is your budget and CTR. I highly recommend testing this out so you can see for yourself.

Distinguishing differences like this domain url targeting as a keyword is a huge reason why a lot of people pay for dirt cheap traffic in the content network. Wait till we get to search and talk about QS, that’s a whole new ballgame.

Also, it wont matter if your page is really optimized or not. Remember I pointed out direct linking and/or iframe? If me or tons of advertisers were not getting away with it EASILY, then I would not have mentioned it to waste anyone’s time.

We could go on about the mythological QS on content but for now and a long time going a higher budget and a decent CTR has kept me away from the impressions phantom.

March 7, 2008

Thanks for clearing that up Ruck.

But just to clarify, I was not referring to our direct link or iframe page being optimized for “”. I meant that the web site/page our Adsense ad actually shows up on might be optimized for “” and thus Adwords gives the advantage to our keyword over the others and hooks us with low bids.

Looking forward to the rest of the series you are a machine!

March 7, 2008

Interesting. I was thinking of it from the ‘pay off your student loans’ aspect. “student debt got you down? enter your email to win ..” etc . So, I Googled it and Alexaed…and got lost on what to do/look for.

I’ll re-read and also look forward to the video. :)

March 7, 2008

Holy head swirl Batman! Awesome post on how to start doing your initial research and testing. The same methods could be applied/adapted to building for raw SE traffic too, not just PPC traffic.

I see you’re also above 400 on the readers….looks like more are jumping aboard the Ruck Express!

March 7, 2008

That post pretty much just melted my brain. I don’t understand anything about AdWords, except how to lose all my money to it.

To begin with, why are you using domain targeted keywords on the content network? I may not understand how the content network works, but I thought it was displaying ads based on keywords in the actual sites’ content.

So are people actually making websites that contain domain targeted words like “ww scholarships com”?

This is confusing as hell.

March 7, 2008

I’m confused by that as well Rip. I always thought you were bidding on placement, but then again I always specified the URL’s of the sites that I wanted to show my ads on. And I also paid for impressions rather than clicks so I thought that whoever paid higher for impressions has a better chance of showing up. I also thought that QS was a factor and the better QS the better chance of your ad showing up even if you bid for a lower CPM.
I need to make a trip to the Adwords Learning Center I think.

Ruck, you mentioned that Geo-Targeting to a specific country on Google can’t be trusted but how come Geo-Targeting to specific states can?

So, am I understanding correctly that all ‘domain variation keywords’ belong in their own AdGroup? And what about misspellings? Do you bother with those? Do they belong in their own AdGroup?

You got into depth about keyword research but you say that the prior research is quite important. Why didn’t you go more into that as well? You say it’s a good idea to check out Yahoo Groups or Answers. Can you explain what to look for and what to do with an example of the information that you find?

Thanks Ruck!

March 7, 2008

Great post Ruck!

Can you just clear up the comment you made?

You said, “I normally just go with BROAD which is why the adgroups are tight like this for content”.

Then you said, “As for BROAD matching in general, I dont do it on Google. Not at all”.

Shouldn’t one of those have been PHRASE? If so which one?


March 7, 2008


What a great post. Can you say if there are certain networks that allow adwords more than others? And what wording does it have to say within each offer to allow adwords?

Also if you make a title tag is that above the frame code you gave? Finally, for destination/display url do you have to put in the merchant url in distinction from your own domain?


March 7, 2008

Ruck, can’t wait for the video. As others have stated, there was a lot of information here. Some seemed more skimmed over than others.

Are you choosing the offer first and then going to Yahoo Groups? Or are you going to groups first and check the volume of people in certain groups and then finding the ad to go with it?

If you are choosing an offer first, how do you know which offer will convert?

March 7, 2008


Can I take a stab at this one?

@Keith Lock
Ruck has said many times that the domain comes into play because in any browser, it is very easy for anyone to forget where the cursor is and type in a domain name (or any of its variations or misspellings) the google search box rather than in the address line. This is why he makes the big bucks…. He exploits common user habits that most of us miss.

March 7, 2008

@ Rip and Keith – Not understanding is why the ones who do are profiting. Try not to dwell on it to hard. People type the domains into the search engines all the time and not the address bar. What comes in the search engines when they do that? Yea! Content Sites with some Adsense sites most likely. If you leave those out, then your leaving money on the table.

March 7, 2008

@eidyggidogon Thats hilarious…. :)

@Ruck – I never thought to target the domain variations as keywords. My wife always types into google to get to hotmail. Or to get to abc’s website. Great advice!

Another question. What do we set for our initial CPC. How do we determine our CPC. I am setting up an offer tomorrow with 300 a day. I guess I’m just asking if I want to be in places 1-3 or 4-7 or 9-10

March 7, 2008

Hey Collin,

We will get to CPC in a bit but we need everyone on board to understand what’s been said already. Feel free to ask away in the forums though on specific questions man.

March 7, 2008


This is such an awesome information packed post I am going to have to go back and re-read it several times so that I digest all of the information.

I didn’t realize so much work went in to keyword research. All of the keyword research that I have done wasn’t ever this extensive.

Thank you for sharing your knowledge with your readers. I know every one of them are grateful for it.


March 7, 2008

Thanks Debby,

Although after getting used to PPC, keywords and having a larger budget sometimes you dont need to go to this extent. I am trying to go to the fullest extent possible here so that everyone understands the importance of keywords, research and tap into the minds of people searching the net. Understanding browsing habits and just throwing a little domain tip out like this tells me that a lot of people may be making harder on themselves than it has to be.

To stay true to my word, I will show you exactly what I mean in the next post with two images from a Content Network Campaign that targets only domains :)

March 7, 2008

Very comprehensive guide on choosing keywords and how to aim an ad campaign. That was one of the best readings I’ve found on the net, thank you so much. :)

Please, keep up the good work, I’ve been learning a lot. :)

March 7, 2008

@solvetheproblem and ruck

I get why domains are used as keywords, I have been using them myself for quite awhile, that wasn’t my question at all.
Thanks for not bothering with the other questions :)

March 7, 2008

:) Thanks

March 8, 2008


I wasn’t able to get the code up there to work.

Not sure if I did something wrong or not, but this seems to work except for a border and an extra scroll bar.

Alright I give up. just download this blank file…

Ruck, sorry about the last two comments, just delete them, ha.

March 11, 2008

Hey Ruck,

Thanks for cpa marketing series.

Do you have any explanation for google adwords ‘Inactive for search’ policy?
I used to get really cheap clicks half a year ago for as low as $0.03-$.06 now for all the keywords I have ‘Inactive for search
Increase quality or bid $1.00-$10.00 to activate’. These are 4-6 words search phrases so a low bid is not the case.

March 11, 2008

@ Alex – Basically its called a “slap”. Google is not finding your landing page or direct linking relevant enough for your adgroups and keywords. Try optimizing your title, meta keywords and description and the text on your pages for your keywords. It may take a few landing pages depending on how big your keyword list is. Generally for adgroups I like to have a landing page for each one and optimize tightly around the keywords in the adgroup. We will be having a very LONG discussion over Google’s Quality Score.

March 11, 2008

Thanks for your comments, Ruck. I will look forward to that “a very LONG discussion over Google’s Quality Score”. :)
As suggested I am testing an amount of clicks my ads will generate on content network but they don’t seem to do well. Actually none of them received a single impression.
What I did was created a separate campaign for content network and 30 ad groups (‘alexa method’). Each group has 20+ key phrase variations, so I’ve got 600+ keywords. But again no impressions, and no clicks so far though a day passed already.
My landing page is index.html file in a separate folder on my domain. index.html file has a title and meta tags and the code for an iframe with my affiliate link. I have 2 different ad variations for each ad group.
Does it have anything to do with the content of those ads and key phrases why I don’t receive impressions and clicks on content network?
Could that happen that google can see that there are no same keywords both among key phrases in the ads and in the content of ads?
Thank you.

April 4, 2008

Can I use profanity here? Because when I read this..

“Not understanding is why the ones who do are profiting. Try not to dwell on it to hard. People type the domains into the search engines all the time and not the address bar. What comes in the search engines when they do that? Yea! Content Sites with some Adsense sites most likely. If you leave those out, then your leaving money on the table.”

It was one of the 4 TIMES reading this series that I’ve said out loud to myself “that’s fucking genius”.

Thanks Ruck

November 30, 2008

I’ve got a golden post here! Keyword Research is a bit difficult for me but Cashtactics solves it all!

November 30, 2008

Howz for you ruck? Kiddin, Its probably Easy for ya!