It’s been said that “he who has the most keywords, wins”. That is only partly true. What should have been said is “he who has the most CONVERTING keywords wins”. Keywords are the lifeblood of a lot of Affiliate Marketing. Whether your capitalizing on SEO or PPC, keywords are vital to your success. Often times as a Pay Per Click Marketer we have to weed out hundreds, thousands maybe hundreds of thousands of keywords to determine that only a handful will bring us profits. This takes time, money, TRACKING and patience. However when it’s all said and done, you can establish campaigns that literally run on their own with very little work.

Surfers use search engines everyday but their methods of searching are not always the same. For keywords that are profitable in Google may not be profitable in Yahoo or MSN. That’s the way of the land. So when you first put together your keyword list you will want to OPTIMIZE for Google (because they are such a pain in the ass) but you will also be refining separately for other methods of search traffic.

There is something VERY important you MUST learn if you want to succeed with PPC to CPA. You MUST develop good research skills and keyword strategies. Without them, your just going to hobble along and probably lose a lot of money in the process. I’ve done everything in my power to list tools and resources to help you accomplish this but it will ultimately come down on how you adapt and react and can think for yourself.

Role Playing and Choosing an Offer

This might seem stupid but it’s vital. You need to develop the role of a qualified lead or prospect. I’ve chosen the Final Payoff offer in NeverBlue. This is a $1.75 email submit offer that allows users to participate in a change to win $50,000 in scholarships or college funding. {Note, I am not running this offer currently, but I will show you how I would do it}. Now the margin of $1.75 is low however it’s better than most of the $1.25 email submits out there. You should take note of this because the more volume you can push the more likely you could get this bumped up to $2.00 or even go to the Advertiser direct for an exclusive. Should you go to an advertiser direct they will often times make you a page/subsite specifically for you. Now as a network owner or even a CPA Manager you would probably never hear this from them. So owning my own network why would I tell you this? Simply because the goal is for you to make the most money possible and I will 99.9999% guarantee that you will accomplish this easier by working with an advertiser exclusively. Yes, promoting thru a network is the best route to go starting out, but working with advertisers directly is much more profitable unless you just get a network that breaks its back for you. (Not unlikely, but will be soon:) ).

Now that you have your offer I dont want you to rush into it. For this purpose and exercise it is 10:04 am Central Standard time. In less than 2 hours I will come back and begin our initial keyword research. For now you should take a couple of hours and put yourself into the mindset of a college student or future college student. Will this offer appeal to them? I can tell you right now that the demographics of college students and future college students on an email submit gives a lot of opportunities to grab LOTS of traffic. Here in two hours we are going to start our keyword lists with every possible form and variation on the planet and I will walk thru step by step on how to grab tons of keywords and LOTS of them for dirt cheap…..even on Google.

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