Thursday, March 6th, 2008

CPA Marketing Series – Choosing The Offer

It’s been said that “he who has the most keywords, wins”. That is only partly true. What should have been said is “he who has the most CONVERTING keywords wins”. Keywords are the lifeblood of a lot of Affiliate Marketing. Whether your capitalizing on SEO or PPC, keywords are vital to your success. Often times as a Pay Per Click Marketer we have to weed out hundreds, thousands maybe hundreds of thousands of keywords to determine that only a handful will bring us profits. This takes time, money, TRACKING and patience. However when it’s all said and done, you can establish campaigns that literally run on their own with very little work.

Surfers use search engines everyday but their methods of searching are not always the same. For keywords that are profitable in Google may not be profitable in Yahoo or MSN. That’s the way of the land. So when you first put together your keyword list you will want to OPTIMIZE for Google (because they are such a pain in the ass) but you will also be refining separately for other methods of search traffic.

There is something VERY important you MUST learn if you want to succeed with PPC to CPA. You MUST develop good research skills and keyword strategies. Without them, your just going to hobble along and probably lose a lot of money in the process. I’ve done everything in my power to list tools and resources to help you accomplish this but it will ultimately come down on how you adapt and react and can think for yourself.

Role Playing and Choosing an Offer

This might seem stupid but it’s vital. You need to develop the role of a qualified lead or prospect. I’ve chosen the Final Payoff offer in NeverBlue. This is a $1.75 email submit offer that allows users to participate in a change to win $50,000 in scholarships or college funding. {Note, I am not running this offer currently, but I will show you how I would do it}. Now the margin of $1.75 is low however it’s better than most of the $1.25 email submits out there. You should take note of this because the more volume you can push the more likely you could get this bumped up to $2.00 or even go to the Advertiser direct for an exclusive. Should you go to an advertiser direct they will often times make you a page/subsite specifically for you. Now as a network owner or even a CPA Manager you would probably never hear this from them. So owning my own network why would I tell you this? Simply because the goal is for you to make the most money possible and I will 99.9999% guarantee that you will accomplish this easier by working with an advertiser exclusively. Yes, promoting thru a network is the best route to go starting out, but working with advertisers directly is much more profitable unless you just get a network that breaks its back for you. (Not unlikely, but will be soon:) ).

Now that you have your offer I dont want you to rush into it. For this purpose and exercise it is 10:04 am Central Standard time. In less than 2 hours I will come back and begin our initial keyword research. For now you should take a couple of hours and put yourself into the mindset of a college student or future college student. Will this offer appeal to them? I can tell you right now that the demographics of college students and future college students on an email submit gives a lot of opportunities to grab LOTS of traffic. Here in two hours we are going to start our keyword lists with every possible form and variation on the planet and I will walk thru step by step on how to grab tons of keywords and LOTS of them for dirt cheap…..even on Google.


Category: CPA Marketing
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32 Responses

“or now you should take a couple of hours and put yourself into the mindset of a college student or future college student.”

Well that should be easy, being an actual college student and all. haha.

Can’t wait to see where this goes.

-E


March 6, 2008
caycole

I’m setting an alarm on my phone to come back in 2 hrs :) Awesome stuff.


March 6, 2008

Interesting post, I can’t wait to read the next post to see what types of keywords you might be targeting.


March 6, 2008

Jesus, I forgot to link to the offer so everyone could see it. A little hard to think about it when you cant even see the offer. *Slaps himself*…Revising now.


March 6, 2008
mo

great. 2 hours seems like a eternity, i will go and put on my old school jacket and pull out the ole keg-er-nator so I can be in the right mindset for the next part.

good stuff man!


March 6, 2008
XRay

This is going to be very interesting. I took a look at the offer landing page – this offer should convert very well IF you’ve got the right keywords.


March 6, 2008

Awesome. Looking forward to the keywords. I think this is the part everyone struggles with.


March 6, 2008

Dam I’m at work right now and I keep sneaking into check if There is something new posted and low and behold there was. Awesome.
One of these time I’m going to get cought and then fired, they I’ll be able to call myself a fulltime IM’er.Oh one day It’ll happen.
Great stuff Ruck


March 6, 2008
D

Crap… everyone who reads this will run it… Ill have to adapt to another niche as I follow along


March 6, 2008
XRay

I ran a couple of obvious KW searches using NIche Inspector and didn’t come up with much of anything. But in using Quantcast & SpyFu I’ve discovered 10 KWs to run thru some more KW tools.


March 6, 2008

@ D – You can run if you want. I dont, and I have no idea if its profitable or not. But take what’s coming and apply it to other offers :)

@ Xray – IMO, you’ve already started on the wrong foot and I’ll share with you why I think so in just a bit. Writing now.


March 6, 2008

Ya, I know which offer this is. This is going to be good. Might we be using Keyword Elite and AdWord Analyzer?


March 6, 2008
XRay

It wouldn’t be the 1st time Ruck and that’s why I’m really looking forward to learning what you’re going to share with us! I want to get on the good foot :-)


March 6, 2008

Ah it’s been more than 2 hours, the anticipation is killing me!


March 6, 2008

Yea,

Working on it now peeps! Lana had to go to her doctor’s appointment and silly me I forgot to write it down so got the young one in the office with me. It’s on the way, just a bit!


March 6, 2008

lol what a tease.


March 6, 2008
diamondjack

Ruck

F5 and refresh button are getting tired now. My fingers are feeling the pain.

Sukh


March 6, 2008

Canadians (or any non-US probably) can’t see the landing page unless logging into their NBA accounts…


March 6, 2008

Yea,

I took that into effect Keith with the next post where I showed a simple screenshot of the offer. Thanks for the heads up!


March 7, 2008

Well Ruck, since I’ve only just read this post and the two hours have already passed guess I’ll fast forward and read the next post.

BTW, you hit the nail on the head in your first paragraph when you stated it takes time, patience and TRACKING to pick your money making keywords.


March 7, 2008

The best thing on not being too much up to date, is that you can read the full series. :)

Thanks for it!


March 10, 2008

Hey Ruck,

In general would you suggest an offer like the one you’ve outlined here where it is as simple as possible (just asks for an email) versus an offer where you have to fill in say like 8-10 different fields to complete the offer? I’m having a hard time committing to any one offer as I don’t know how well a lengthy 1st page submit offer will convert. Just wondering if you had any advice?

Thanks!


March 10, 2008

@ Erik – Typically for me, the less information the offer requests, the better I tend to do. I remember that ADT Security offer was a 4 field offer on CPA Storm and I flat out killed with it.


March 10, 2008

I figured as much. I think I’ll probably apply to a few more networks so that I can get a wider variety of offers to promote. I actually found, what I think to be, a good email submit today that I’m running your CPA marketing series techniques on and we’ll see how that goes. Thanks Ruck!


March 10, 2008
claytrainor

Hey Ruck, you say you own your own affiliate network?

Mind if i ask what one?


August 1, 2008

Found you through Splork. I can see why he recommends you. Seems like you are giving out real MMO info just like Griz and Court. I’ve been having the most luck with CPA offers myself so this is interesting stuff.


November 30, 2008
SkyWatcher

After choosing offers is keyword research! Told ya :)


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