Tuesday, March 3rd, 2009

C2M’s BOLD move and my thoughts on it.

If you are out the the CPA sphere then this really won’t matter to you. Recently (yesterday March 2nd) C2M announced some major updates to the way that they will be running their business. Because of this, I was flooded with questions from about 20 different C2M pubs and other bloggers. Why they sent me their questions is beyond me. Maybe it is because Ruck and I are good friends. Anyways, here are my thoughts on the situation.

GOOD FOR C2M. That’s business people… Get over it.

If you haven’t heard about the announcement you can see it on C2M’s forum by Clicking Here. One of the biggest complaints and concerns that people are having is in regards to the now 2% referral commission.

Previously C2M had 5% referral commission. By lowering this commission they have added a rewards program. Now this rewards program only gives back 1% of what the pub makes. So lets do the math (cause some people don’t know how to do this properly). 1% commission goes back to pub if bench marks are met. 2% goes to referrer. That leave 2% (or a little more) going into C2M.

Now, this I’m okay with. And let me tell you why. I would venture to say I am C2Ms biggest referrer. I have around 200 people signed up under me. January was a HUGE month with everyone pushing Acai Berry and starting up those Grant offers. So was I sad when C2M made this announcement? No… not really. Infact I was happy for them. You guys have to remember, this is a business. We are all here to run a business. If you base your income off of one source then you are going to be sorry when that source dries up.

Now if you base your income off of your referrals for any network then you just suck as a person. Those people are giving up 5% of their money to be signed up under you. You should be greatful that they took the time to join under you to begin with! You should be sending them a reward for the money they are earning you. Jasper from Nerdy Affiliate just got a MacBook Pro sent to him for the volume he is pushing with C2M. That was my way of saying thank you. I don’t need his commissions. I don’t need your commissions. I don’t base my Internet income on what you guys are making. That is too unreliable for me. I need to know that what I do will make me money. I can’t be worried about what you guys are doing. If I was… I would become an affiliate manager.

Now… I got asked a lot about whether or not I knew about the drop in referral commissions because the free PPC mentoring (my reward to people signed up under me) is now going to MarketLeverage instead of Convert2Media. Yes I did know about this. But that has nothing to do with why we moved to ML. We moved for the simple fact that we overloaded the C2M guys with work. They are a small team. Our choice to move to ML was based solely on the fact that we like ML and we made C2M busier than they already were. Ruck called me up and asked me flat out to back off on the referrals for a bit. That is the sole reason why we moved over. When C2M is ready I will be more than happy to move back to them on the referrals for the PPC program.


Category: Industry News
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14 Responses

March 3, 2009

Too funny ;)

March 3, 2009

I don’t recall seeing anything in the mentoring section of the forum about the change from C2M to ML. Should those who already signed up with C2M now sign up with ML?

March 3, 2009

If your already in under c2m then don’t worry about it. This only effects new people signing up.

March 7, 2009

Gosh serious? Awww its definitely encouraging! Anymore coming up?

March 7, 2009

Well, it’s part of the business and people need to understand that. Cutting referrals is definitely a good thing. All those who are whining about it, are actually very lazy people.

March 7, 2009

Well I guess thats business, they will make more money if they lower the commision of each sale

March 10, 2009
mark@barber furniture

Very interesting post. I haven’t hear about this C2M and I am going to explore more about this. But thanks for this information.

March 11, 2009

The market moves fast and some people have to realize this. C2M is just one example. Thanks for this post anyway. Greetz, Laura

March 14, 2009

Personally I’m not surprised. Azoogle Ads made a similar move a year ago which caused an outrage. However, everyone has gotten over it by now.

Such is life… we just gotta live with it.

March 14, 2009

So it’s a complete coincidence that right after C2M cut their referral commissions you switched over to ML, and not to increase revenue? Yeah ok.

March 15, 2009

@Chase Bank – Hey dingaling, read the last paragraph of the post where we asked Kris to stop sending referrals. He flat out tells you why he switched to Market Leverage. You can look at it as a way to increase revenue or look at it as the simple fact we did not want any more referrals, what do you expect? Him to help you and expect nothing back? GTFO. I wouldnt help you either.

March 17, 2009

I really think that you guys got an awesome relationship, and kudos to Ruck from Convert 2 Media to so eloquently point that out. Excellent stuff!

April 6, 2009

Surprisingly I’m ok with the new terms. I don’t know why so many people is displeased – I guess when you don’t read close enough/pay attention to detail you might miss some key piece of information.

April 16, 2009

Haha hilarious! But also very motivating. But I guess everyone will get over it pretty soon.