Monday, March 1st, 2010

(Series) – Just an Update on Everything

Hey readers! I just wanted to give you an update as to what is going on with the series. I know I haven’t written anything in a while but that’s because there really isn’t anything to write about at this point in time.  But I do apologize for not keeping you in the loop sooner.  I’ve been in the process for the last week or so moving into a new office building as well as moving in one of my employees and a business partner.

So here is your update to the series.

First thing I did a couple of weeks ago is I put the site together. Not just a bunch of random pages like it was before, but now the site is hooked up and working. The first page you hit is the squeeze page.  We used aweber for the autoresponder.  After they sign up for aweber they get pushed off to a secret tip.  This secret tip should be good enough to keep them coming back for more. At the bottom of the secret tip they are presented with a link to the sales letter.

For this product we used paypal as the payment gateway.  If you don’t know how to set that up you can ask in the members forum.  I’ll be more than happy to jump in there and help you out. Anyways, after they purchase the product paypal will push them off to a thank you page.  This thank you page should only have a little thank you message and another autoresponder form.  This form will be for a different mailing list.  Not the original list we had people sign up to before.  This is how we separate our buyers from the rest of the group. Once they sign up they get pushed on to a page so that they can download their product.

The URL for the thank you page and the download page should be some weird combination of numbers and letters.  For example your thank you page could be . This will keep people from guessing the link.

Then you can use a robot.txt file to block the thank you page and the download page from being indexed into the search engines.  Here is the code for blocking pages from the search engines.

# robots.txt for your site

User-agent: *
Disallow: /thankyoupage.html
Disallow: /downloadpage.html
Disallow: /orthewholefolder/

Ok if you didn’t understand that User-agent: * means every search engine spider/bot. Then you are telling them to not have access to specific pages or folders… It’s really easy. Just upload that into a regular .txt file, name it robot.txt and then upload it into the root of your website.

Okay once the site was all set up I sat down for a couple of hours and I showed the two guys how to do some basic FREE marketing.  We went over yahoo answers, blog marketing, forum marketing, and youtube video ripping.

You can see we have begun to gather visitors to the site. Here are our results for optins from aweber.

So, we’ve begun to get some results.  I’m sure some of those optins come from readers here.  I promise… there isn’t any reason for you to sign up so please don’t if you don’t have to we would like to try and keep these numbers as close to accurate as possible.

We have yet to make a sale, but we are in there working hard to drive traffic to the site. Once we get some more data I will begin to tweak the site to make it convert better.  I’ll also be installing a click map over the site.  This will help me determine what actions I need to take.

That’s it for an update.  I’ll get with these guys tonight and tomorrow.  I’ll make sure to have something for you on Thursday!

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33 Responses

March 1, 2010

Good stuff Kris. Are you guys planning any PPC for this site after you get it tweaked with your organic traffic?

~ Corey

March 1, 2010

Nice updates Kris, was wondering how the series was comin’.

P.s.>totally off-topic, but who did the minisite design for

March 1, 2010


March 1, 2010

Thanks for this. Really interesting to read about the robots.txt.

March 2, 2010

Hiya Kris! It is great to get an update, and it is going to be interesting to watch the numbers grow over the following months. I’m looking forward to more…..

March 2, 2010

If you block the thank you page via your robots.txt, some people might happen to view your robots.txt and discover this page. So it might be better to make a thank you folder and block the entire folder.

March 3, 2010

I am in the process of moving to another office space too, I can sympathize so well…

March 4, 2010

Good reading about the progress so far, Kris. Keep up the good work.

Till then,


March 5, 2010

I would recommend adding the nofollow tag tot he top of the page instead of the robots.txt, browsers can manually go to your robots.txt and find the freebie.

March 5, 2010

Thanks for this. Really interesting to read about the robots.txt.
This article is very useful. :)

March 8, 2010

This is a great series..i am following you kris

March 9, 2010

Thank You . . .
This very helpful . . .

March 9, 2010

Thank You . . .
This is very helpful . . .

March 10, 2010

Can you explain more about how you use YouTube Video Ripping for free marketing?

March 11, 2010

Very interesting and informative post. A great read. Sounds like everything is going smoothly which is great.

March 12, 2010

Hey Kris,

Just read your interview on Volk’s website. Any update on this case study?


March 12, 2010

Good to hear an update on your aweber excursion Kris. Check out what I’ve been doing at (the new site for Keep up the good work!

March 14, 2010

If you block the thank you page via your robots.txt, some people might happen to view your robots.txt and discover this page.

March 29, 2010

This is a great series.. Thank kris :)

March 29, 2010

Very interesting and informative post. A great read.
Very Thanks :)

March 31, 2010

Ya i think the results are skewed a bit from people here subscribing and checking out the website too much

April 1, 2010

Great stuff…It was Pretty impressing…Thanks for sharing it…

April 2, 2010

Well we can’t wait till you have some new tricks to share with us. Why not rehash everything like everyone else. I do respect that you want original stuff to share. Thanks I will keep checking back.

April 30, 2010

Thanks for the update! The info regarding youtube for free marketing is a neat idea.

May 3, 2010

So great series! So pretty. For this update thank u man!

May 20, 2010

Really interesting. I dont think that disallow not usefull it.

June 1, 2010

Awesome stuff..loved it

June 2, 2010

Awesome information. Thank u dude. As you say I wll try it.

June 6, 2010

more update needed!!! but anyways great stuff

June 17, 2010
House Rent Gurgaon

Everything In A just post!! Great Job.

June 20, 2010

Awesome stuff..Thanks for this.

August 16, 2010

I really love your updates!

September 22, 2010

If you block the thank you page via your robots.txt, some people might happen to view your robots.txt and discover this page.