Sunday, February 17th, 2008

Information Production At Warp Speed

 {Edit – This post is merely meant as educational. This post does not encourage copyright theft.}

Widely known but heavily underutilized and nobody has brought it up on the blog or forum so I will go ahead and cover this easy method of producing information products. I would like to say right now that I do not produce nor intend on producing information products. I tried it once and totally got burned by a buyer. However I feel outside the Internet Marketing realm there are a ton of actually good ebooks out there. There is also a lot of money to be made. If I decided to sit back and withhold something I know is valuable just because I do not use it for my own financial gain then that kind of makes me a hypocrite. Besides, if I am not doing it and you like to produce ebooks than I rather see someone make money with it instead of it just floating about and you not knowing about it.

Without further rambling, I want to first remind you of a great niche research tool that is completely free and only requires that you have eyesight and a little bit of your *out of box thinking* cap turned on. In addition to this niche tool I will also refer back to the niche we focused on, which was *Diabetic Recipes*. (It’s imperative you read that last linked article) for you to completely understand where I am going with this.

I showed you killer ways to find a niche that has active discussions but I also provided you the means to get all the information necessary to solve this niche’s problems. In this case diabetics were looking for foods and recipes to eat healthier. While I pointed out that you could basically take diabetic recipe ideas from files and samples easily, here’s another great way to just grab more ideas from information that has already been published.

Go to Google:

On the right of the search box click on:  Advanced Search

Follow the illustration:

Diabetic Recipes Search

Type in: diabetic recipes into the top search box, locate file format and your presented with a drop-down box. Just choose Adobe Acrobat PDF as your format and hit the search button. VOILA — You now have all the PDF information you could ever want for the keywords diabetic recipes. You could even try searching Microsoft Word Docs. Find 5 chapters from 5 reports, rewrite them in your own words and you got yourself a diabetic recipes report. Get yourself more and the sky is the limit on how many information products you could turn out just for this one niche.

Results: It’s as easy as this folks.

Diabetic Recipe PDF Results

Category: Market Research
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20 Responses

February 18, 2008


Great post since now the fast research is followed by the speedy product creation. Also some of the info it seems can be used as content on yahoo answers.

I know you’ve discussed a lot of ways for traffic generation but for marketing a health product ebook would you recommend the list building from the zero to hero post via the classified ads strategy for those of not technical in terms of video?


February 18, 2008

I’ve been using the filetype:pdf or filetype:doc in my searches for a while now. This is a great tip to find prewritten content and cuts work down by a LOT if you find good shit

February 18, 2008


First, loving the new blog design! Great job to whoever did the work.

Second, is there any legal liability in just taking chapters from other documents and stringing them together?

February 18, 2008


This is the Internet :), if you wanted to get really technical then we could go into copyright, legal, unethical, blah blah blah. Grab what you want and roll with it.

February 18, 2008

Are you saying that by lifting other people’s content, we create our own products/reports/ebooks, etc. from that?


February 18, 2008


It’s whatever you got the junk for. If your the uptight ethical type then your product might kickass being unique but I am going to stop you by ripping a dozen products faster. You dont necessarily have to copy anything you want to. However, I’m not against it and if this was what I was into (selling ebooks) you bet your dandies I would be ripping the living daylights of it.

February 18, 2008

I guess you could find .doc s with no statement of copyright, or you could just rewrite the documents into different words, then your not breaking any law’s or pissing anyone off.

February 18, 2008

Hey Ruck,

Your blog looks great! It is funny that you posted this article today, b/c I have been working on setting up my “free offer” to start building my first list. First of all, great resource for material in this post…but finding and making the material is not my challenge. It is figuring out how to get it where I want it.

I have been using you aweber tutorial that you put together back in December, and it has really been great…however…and this is probably stupid; but I can’t figure out how to, or what to put in that blank on the aweber thing so that when they opt in they are directed to their free report. In your example you used the income4beginners site, but I am using something I wrote…

Anyway, I will go to the forum and post a question there b/c I know this in not the place; but wanted to touch base and tell ya that the format looked great!

February 18, 2008

This is a great technique! There are so many ways to use this concept it is unbelievable. There are so many things staring at us in our face every day and we never even know it.

Thanks for showing us this!

February 18, 2008

@$1000 Affiliate Experiment & @ Scott L: I’m no expert on this, but I would treat the content as plr that needs to be rewritten to avoid/minimize the issues you brought up. Rewrite the “found” content and run it thru DupeFreePro (for comparison against the original). How much of a rewrite? I personally wouldn’t be happy with anything less than a 100% rewrite – this is what I’m doing with my first info product (non IM niche); it’s taking more time to complete, but I’m confident I won’t run into any trouble with the rights granted.

February 18, 2008

Hey, I got no problem with ethics, ripping etc. I was just wondering if that’s what this was and I wasn’t missing something. I’m up for profiting any way I can.

But XRay, rewriting 100%? That would not be rewriting, it would be writing.


February 18, 2008

Wow, that is a killer idea.

February 18, 2008


You said once that you’ve grown up and stopped most of your worst black hat techniques. So when will you continue your maturation process and step UP, and stop stealing other people’s hard work and claiming it as your own?

One day, a letter will come from a lawyer, and people who steal copyrighted works will start crying because they have been selling something for years that was stolen. All of the revenue will be clawed back, and all of those hours of effort lost.

February 18, 2008


I’m going to leave your comment for the sole fact that you made yourself look like a complete dumbass. You see at the very top of the post where it says “I would like to say right now that I do not produce nor intend on producing information products.”

Good job man. You flew off the handle with your pathetic “ethics and moral” “I’m from the Warrior Forum” bullshit. Go back there and pout. If you think this is blackhat man, then you have no idea what that really is. Furthermore, if shit like this bothers you, you might go read another blog.

But start off by reading the post thoroughly before you criticize me. I clearly stated I dont do it, and I dont intend to do it. If you hate me for showing people this, then you must hate Google for having the feature. IF not that just makes you a hypocrite, but something tells me, you truly are one.

February 19, 2008

Ruck, I know that last message was supposed to be this heated retort where you kicked that guy’s ass verbally. But I wanted to let you know that it made my morning and I spit milk all over my damn keyboard reading it. Thanks for the laughs, and for hating the warrior forum as much as me.

February 19, 2008

@ Scott L: I aim for 100% rewrites, but sometimes when I’m in a hurry I settle for 85% :-)

February 19, 2008

Legal? This is the Internet :), if you wanted to get really technical then we could go into copyright, legal, unethical, blah blah blah. Grab what you want and roll with it.

—Actually, Ruck, you flew off the handle. Black Hat stuff is not ILLEGAL.

Breaking copyright IS. Do you not see the difference between ethics/morals and the law? Your accounting class should cover this.

Google does not include the feature to search only PDFs or WORD docs to encourage theft. Yet your post encourages others to use it to steal — whether YOU do it or not.

February 19, 2008

Actually Jonathan,

Your definition of blackhat, my definition of it and everyone elses definition of it are merely opinions. Some people actually do consider things that are illegal online such as fraud, copyright theft as blackhat. While I see your point and I did say “grab gobs of information”, I would trust that everyone was a little open minded to know that copying directly only leads to trouble.

I only responded because it was indicated that I copied information directly when all I really did was show an advanced feature on Google that allows people access to tons of information that is not easily found using regular search.

I do see your point that maybe the wording does encourage others to steal and will change that. I respect that you took a strategic approach instead of accusing me of something.

February 19, 2008
The OA

Awesome post Ruck. An excellent outline of how to do research on already existing products to help support effort with creating something of your own. Easy and simple to understand. If you need any help with this stuff, let me know Ruck.

In RE: to the post before yours: ethics/morals and it’s ENTIRE relation to business is also an opinion, or interpretation. And actually his accounting classes will not cover this material; this is under business regulation, compliance, and governance. The terms will become known, but unless you are in an audit, governance, or perform operational risk assessments, then most likely you will have very limited information and a limited understanding of this. Also, there is no blatant information on plagiarizing copyrighted or protected works of any kind.

The “clear and definitive” interpretation of copyrights is evolving and changing as quickly as business. And with the ever-building movement towards interconnected and linked “social communities/efforts”, this will become an even more gray area.

And the feature that Google has is for everyday users to find information on searched topics, in various file formats, which are to be used/read/reviewed for whatever purpose the user decides. If you were building something and needed to learn everything you could about the sector, this IS a useful tool. I do not see how it encourages anything wrong in any sense. Having reference works to help you create your products and get them to market as fast as possible is in no way illegal.

April 14, 2009

Finding information is the start to any research project. If someone is writing about diabetes information for example, they would always look at past research to put together a report. I see nothing wrong with taking someone else’s info and rewriting it into a concise piece of your own.