Friday, February 15th, 2008

Yahoo Search Now Allows Direct Linking

It has been done. I caught an email off the CJ (Commission Junction) Newsletter Wire this morning that stated the following:

After more than six months in the making and much customer feedback and testing, we are pleased to announce that Yahoo! Search Marketing (YSM) has recently updated its editorial policies and will now allow U.S. publishers to direct link to their advertisers. In the past, YSM’s editorial policy prevented publishers from linking directly to their advertiser partners and required that traffic be sent first to the publisher’s Web site. The new policy eliminates this restriction and opens a much broader search marketing opportunity for publishers.

This YSM policy change is the result of a strong relationship between Commission Junction and YSM. We have spent more than six months working with YSM to enact the new editorial policy and are very pleased that this effort has resulted in changes that are sure to create opportunities for our publishers and advertisers.

We find this policy change exciting on several levels. First, this is a significant shift for YSM and could be a great opportunity for your search marketing campaigns. Second, you heard it here first – YSM has asked us to communicate this change to the affiliate community. Third, the work we’ve done with YSM on this policy change is just another example of our commitment to listening to and speaking up for our publishers.

So do we jump up and down and thank the search marketing gods that Yahoo has finally introduced a method the ole Google Casher’s like?

My opinion is that bid prices will now rise harder and faster than usual with Yahoo. Maybe, maybe not but you can almost guarantee that a lot of lazy affiliates who had problems with Yahoo’s stance on direct linking will start coming out of their shells and you will start to see an influx of competition and bid prices. Ahh well, at least if your advertising to building YOUR business first and not your merchants then in the end you still come out on top.

What’s your opinion?

Category: Industry News
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10 Responses

February 15, 2008

I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

Chris Tackett

February 15, 2008

You’re probably right about the increase in advertising rates…the old supply and demand theory will kick in.

But on that same note, after a while, don’t you think that it may end up being a good thing, in that Google won’t have a corner of the market anymore, which in the end SHOULD end up for the consumer/customer.

February 15, 2008

Well hopefully this will be good all the way around, but didn’t redirects serve the same purpose? I’ve not done much PPC advertising on Yahoo but I would think a redirect would better serve an affiliate for tracking purposes.

February 15, 2008

Redirects were/are good until one of them dumbasses goes over your account.

I will agree that on the industry side yes it is probably a good move for Yahoo. BTW – WTF is going on with Yahoo…Seriously. They get a bid, turn it down, they open for direct linking. I swear they got a bunch of ADD peeps over there.

February 15, 2008

Wonder how lenient they’ll be with regards to display & destination URL’s not matching? or the one display domain per keyword rule?

Otherwise, we’ll see a lot of display URL’s like this: :)

February 15, 2008

Pros – Easy to test a campaign out to see if the volume/conversions are there.

Cons – Barrier to entry is now gone. Any idiot can write 100 chars about a product and outbid you then direct link.

Sucks for all of us that have created decent sites to abide by the old rules…

February 15, 2008

Wow, Looks like it might be a lot easier to test thing out now to see if they convert , before building a landing page or site

Ya and who know you might even be pleasantly surprised to have something that brings in some coin for less then it would have cost ya at google. For now anyway .

February 16, 2008

GoKarter, you are right! I am sure the prices will eventually go up. Yahoo really seems to be going after Google hard lately.

February 18, 2008

Well…i don’t know what to say.