Do you want to see what makes me sad?
I have to give credit to Saczilla for this. Tonight I was chatting with him about some marketing techniques. Saczilla showed me this article from ABC. Now normally I wouldn’t be showing this sort of thing but I don’t think a lot of affiliates take the time to find pages that they shouldn’t advertise on.
You need to make sure that you put negative keywords and block out specific URLs that are not conducive of your website or your niche. If you are trying to sell someone on “acai berry” don’t let your ad appear on a site that is against acai berries.
I was running an ad for one of those wedding giveaways. It was strictly for the content network. I let the offer run for a couple weeks before Ruck yelled at me and told me to find out the sites I was appearing on. Did you know that your advertisement can be in english yet you will show up on non English websites? It’s ridiculous how Google can tell you that you are going to target a related site yet your advertisements pops up on a niche site in the opposite direction. I was showing my “Wedding” advertisement on a “Super Cars” website! And the worst part about it was I was receiving clicks. How targeted do you think that was?
Remember to always add negative keywords and to block out URLs. You can literally take a non profitable campaign to profit just by doing this one little thing that can take less than 30 mins.
Now… Get back to work.
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11 Responses
Quality post Kris..
And thanks for the shoutout (im saczilla) lol
Andrew..listen to Kris and start posting more! haha
How many negative keywords do you guys feel comfortable adding to a content network campaign? I ported a list over from something I was running on search with a well-defined set of negatives and I couldn’t get any impressions – screwed around w/ the cpc, too. Do you guys throw in one-word negs, try at least 2-word w/ phrase, etc?
That is a really good point! I didn’t even consider that until now. Thanks for informing us.
That about “acai berry” .It use to happened to one of my friends. I know that he was trying to sell one book from one subject and on some ads there was book with same subject he was selling.:-). He was very nervous about that.
Why would we think of putting cars as a negative word when we are targeting weddings. You would have to put a whole dictionary in to be specific.
How do you go about targeting the right negative keywords?
Theres another post on here that talks about adding negative keywords. You can build a report in the “reports” section of adwords that will show you where your ad is being shown. You then use this information to add your negative keywords.
I’ve audited over 100 PPC accounts in the past six months and probably the single most glaring error was the sheer sparsity of negative keywords. (The 2nd biggest error was failing to add “peeled and stuck” keywords and/or keywords you have deleted back into the original group as a negative … if you don’t do that, Google can still serve the traffic on remaining broad or phrase matches in the group.
For what it’s worth,
Dr. G :-)
Often people complaining about fraud click or useless click or from non-niche site they getting traffic and not getting conversion or quality traffic so because of silly negative keyword, sure article helpful to people.
That is a good point about the negative keywords and also about appearing in non-english websites, I think its important to never forget the small details, as always… like my dad says “the devil is on the details”.
Till then,
Jean
I did not come to realize this until you mentioned. Thanks sincerely.
It’s always good to be reminded about this.
Thanks Kris.