Sunday, January 24th, 2010

ASW 2010 Is Over And I’m Ready To Rock

Well… Affiliate Summit West 2010 is finally over and I’m ready to get back into the grind.  Before I do though I want to tell you about the event.  I’m sure you have seen everyone else posting about it, and while I’m sure they have a lot of great things to say about the conference… I unfortunately do not.

The Affiliate Summit conferences in general are very good.  I enjoy them and I will continue to attend them.  BUT… I honestly do not like going to the main event.  The summit is way too crowded.  It’s hard to walk around the meet market. I walked in… Tried to get to the back of the room… Got half way and turned around.  It wouldn’t be so bad if the tables were just a little bit farther apart.  The problem arises when you have 10 affiliates (for example) trying to stand in front of one table. You can imagine the congestion that arises. I think the problem with the meet market could have been alleviated if there were multiple entrances to the event.  I think affiliates need to also realize that the meet market is where you go to meet new contacts that you can go back to during the actual event. It’s called a MEET MARKET.  Not a STOP AND DO BUSINESS RIGHT THEN AND THERE MARKET.  Okay… So I might be blowing this out of proportion.  But seriously the meet market is way crowded and way hot on the inside.

The actual exhibit itself is awesome.  It’s not as crowded as everything is spaced apart pretty well.  The point of the actual exhibit is where you can go to meet those new advertisers or new networks that you found during the meet market.  It is a place of business where million dollar deals are being made.  Some booths do it better than others by creating an environment that affiliates want to be at.  Convert2Media has this down to the “T”.  They know what affiliates want. Other networks… Unfortunately don’t know what they are doing.

I’ve been apart of exhibits at convention centers for YEARS.  From the time I was a little kid I remember my mom taking me to the PDX Convention Center to help her in a booth at the craft shows.  Granted a craft show is different then an affiliate show the same concept of “GET PEOPLE TO YOUR BOOTH” still applies. If a booth has people sticking around then they know whats up.  Next time you are at a convention take a good look at who is in the booth and who isn’t.  Walk down the isles and take a peak at which booth has a bunch of people around it.  You can almost look at networks and their booths are your affiliate landing page.  Which network gets it?  Which network is getting the traffic and which is getting the conversions? eh… It’s a silly analogy but it makes sense to me…

If you want to learn you can definitely learn a lot by going to one of these events.  There are plenty of speakers just make sure you get the right pass so that you can sit in on a session.  Who knows, maybe one day I’ll get up and talk about PPV advertising.  I don’t go to the sessions though so I wouldn’t be able to tell you which ones are good to sit in on. Just don’t go to a session that you don’t feel would apply to what you are trying to accomplish… Common sense but it had to be said.

My wife came with me to this event and I was excited to show her around and introduce her to many people that she has said “Hi” to over skype. We arrived on Friday morning and just putzed around Vegas.  We caught a show and really just had a good time before ASW on Sunday.  Unfortunately for her she dislocated her shoulder on Saturday.  She’s dislocated her shoulder before but this time she couldn’t get it back in.  I was freaking out.  I know what it feels like to have your arm pop out and just dangle there.  Anyways… We got her to the hospital and they got her all fixed up :)

On Sunday I went to the meet market (By myself cause my wife was hurting)… You already heard about the joy that was so I’ll skip those details. I met up with Ian Fernando and Benny Tejeda.  Were were standing around trying to figure out what to eat when Naomi from Bloosky showed up.  So naturally we convinced her that it would be a good idea to have Bloosky take us out to lunch.  We went on a hunt though.  Apparently everywhere in Vegas closes early on Sundays.  Eventually we found a pretty good sushi bar called Sushi Roku.  It was pretty good and I thank Bloosky for the good food.

Later on that night I headed over to CraftSteak for the Ianteract dinner with Elite Clicks Media.  That was some GOOOOOOD food.  Steak, chicken, salad, and a bunch of other good food.  It was a feast and I thank Ian for having that dinner and ECM for sponsoring it. While at the dinner I sat at the ballers table.  There was Jonathan Volk and his wife (Sorry Maria… Next time my wife will come I promise…), Brandon Hoffman (AdHustler), Ian Fernando, Matt Wasserman, and Logan Thompson. Behind me was Andrew Wee, Kyle Hannah, and some other guy… Across the room was the ECM crew and a couple of their affiliates.

After the dinner I headed over to the PPC.BZ/Nickycakes party.  From there Matt Wasserman and I left to head over to the Karaktr Media party. Hung out there for a few minutes and then Matt and I left back to the PPC.BZ party.  Once that party was done I headed back home.  I was tired…

Monday was a good day.  I woke up late, got to the show late and basically walked to a couple of booths to discuss some business. Stopped by C2M, Clickbooth, MundoMedia, and a few other booths.  Also had a little chat with Ryan Eagle. Around 3:30ish I had a meeting with Adperio and Experian in one of the suits. That went pretty well.  When I left that I just headed home.  Talked with my wife for a bit (She was still hurting so she hung out at the condo), ordered some Chinese food, then headed back out for some more parties.  One of the biggest things that you have to realize is that networking is the best thing you can do for your business.  That’s the only reason why I go to the parties. Networking is key to the success of my business.

Anyways, the evening started out with the Meetup202 event at the Palms. Wes Mahler (Founder of T202) and the owners of Bloosky spoke about the T202/Bloosky merger. At the end several meetup202 organizers gave out tips.  Wes asked me if I would give a tip but I said no.  I wasn’t sure I was going to go to the event because the poor wife was still hurting. Ian’s tip was pretty good.  He gave a tip on PPV. Some weirdy named Ryan basically said to be compliant or die and another guy just started whoring out his product.  Jasper also got up and spoke about … well I honestly don’t know… some lady was sitting next to me and wouldn’t stop talking…

After that event Ian and I headed over to the Mundo Media party. It was good times there.  I finally got to meet Yousif the owner of Profit Kings Media. He wasn’t anything like I expected.  But that’s what happens when you work with people online… You just never know what they are like in person. Todd my business partner also joined me at this point.  From the Mundo Media party we headed over to the CX Digital party in the same tower at the Palms.  That was a pretty decent party.  Hung out a little with Emil from PPC Bully. Emil is a pretty crazy guy… but he is definitely good people.  Also saw Igal Pines there.  He is like the Shoemoney of Israel. I’ve met him at a few events before but never really had the opportunity to talk with him.  Anyways… After the Mundo party Ian, Todd, and I headed over to the Clickbooth Hangover suit party.  That was in a completely different casino so we made our way over there.  Took a bit of time but it was a good trip.  Saw Nick Throlson there and I swung my arm around his shoulder and asked him straight up… I said “Nick… tell me the truth… Do you actually make money online or do you just whore your affiliate link to everyone?” And he told me “I make my money from referrals”.  Had to do the same thing to Murray Newlands as he was at the party as well.  He admitted it.  I just wish I had my video camera. No wonder networks like MarketLeverage and Clickbooth want their nuts so bad. Oh well it’s decent money and I’m not going to knock them for doing it.

Around 3 am Todd and I left the Clickbooth party to go play some Craps.  We meet up with a couple of AMs from Epicenter.  We played till about 4:30 and honestly we all walked away with some money which is always nice.

So… That was my adventure at ASW.  I know I am missing the last day… but that is because I didn’t go.  I told my wife I would spend the day with her and that is what I did.

Honestly I think these types of events are something that you should experience.  Some people say that they don’t want to go because they don’t do that well online… WHO CARES!  The point is to go and network with people that can help your business. I challenge you to go to the next Affiliate Summit event. I promise you won’t regret it.


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26 Responses

January 25, 2010

As always good seeing you Kris! I’m glad you were able to get your ass over to the MGM Grand for the dinner. It definitely was a lot of fun. See you again soon!!


January 25, 2010

Thanks for the overview. I’ve wanted to go but my “real” job keeps me from it. Next year I’m hoping to have my days off built up to go. Kris, you said “it doesn’t matter if you don’t make a lot online” just go. If it’s your first time going wouldn’t a guy feel a little lost?


January 25, 2010

I said “Nick… tell me the truth… Do you actually make money online or do you just whore your affiliate link to everyone?” And he told me “I make my money from referrals”.

Well played sir, well played. Good hangin’ last week! See ya at Ad:Tech SF?


January 25, 2010

ballers table ftw!


January 25, 2010

Hey dude,
good to see you again, we should catch up more…next year?


January 26, 2010

Hey Kris,

Thanks for mentioning. I’m definitely not the shoemoney of Israel. I write helpful stuff :)

We definitely need to exchange more ideas next time.

Salut,
-Igal.


January 26, 2010

Everyone knows Andrew and I were the only true ballers there and we weren’t even sitting at the so-called “ballers” table ;)


January 26, 2010

@Kyle – the first rule of Fight Club is you don’t talk about Fight Club.

*punch*


January 27, 2010

Hey Kris,

It was great to meet you! Thanks for the late night Craps tutorial – winning some money definitely sweetened the experience. :) Hope to run into you at the next show!


January 27, 2010

Totally wish I could have gone to this event man! I actually got to read some notes a coworker of mine took while she was there. Next year I am going to be there I have to see what all the talk is about.


February 2, 2010

Atleast we know who had a blast in Vegas


February 2, 2010

Kris, Its good to have you back and its really the time you are going to rock!


February 3, 2010

Man, I wish I’d heard about this earlier. Would’ve been a cool time to hang out there. Glad you had fun. :-D I’ll have to get my ass to Vegas again one of these days.

Till then,

Jean


February 3, 2010

Wow certainly a new approach you’re taking to blogging this year…I like it. We do like working with affiliates who bring in money, what can I say? We’d have a pretty hard time sticking around if we didn’t. I’m sorry I didn’t get to meet your wife, but maybe next show.


February 12, 2010

Some adventures. It looks like you have there a lot of adventures (If I can use that word). Meeting with people can give much more interesting results than chatting online, I have no doubts about it.


March 6, 2010

I got an email about ASW 2010 the day after it started. Luck me!


March 9, 2010

Thank you for sharing. It is really useful info. any changes in the market?


March 17, 2010

Very useful information, thank you for sharing!!!


March 30, 2010

I can’t wait to be going to stuff like that. Sounds like a blast!


April 1, 2010

I got an email about ASW 2010 the day after it started.
Thanks Kris


June 23, 2010

Nice information post, thanks


June 25, 2010

Looks like you had a great time in Vegas! Although, can you really go there and not?? :P


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