Thursday, January 14th, 2010

(Series) The Flow of Our New Site

As we go through this series I want you to realize the importance of having a mailing list. There is a huge amount of money in owning your own leads so that you can email to them over and over again. Our goal is to have two lists by the end of this series. The first list is going to be for free loaders. The second list will be our buyers list. The buyers list will be our money maker. Not only will we have sold them our own product, but chances are we will be able to sell them a product that someone else owns to make an affiliate commission.

Below is an image of our overall site flow.

Here are the steps to our site.

  1. Receive an opt-in for a free ebook or a free course.
  2. Upsell to a paid course or package – After they optin in they will be redirected to the offer AND the free auto responder series will direct them to the offer.
  3. Move them over to a buyers list.  Once the person has completed their purchase through us we can move them over to a buyers list.  This will be a more active list and will be more profitable for us.  Our end goal is to move people over to our buyers.

The free auto responder series will have several emails that cover basic advice for our niche of choice.  At the end of about 7 emails we’ll give one last hard push to buy the product and if they don’t… we’ll then chances are they aren’t going to pick anything up from us.  But they are still good to have on a mailing list so that we can try and market other products to them.

Once they opt-in they will be directed to the actual product page.  Then there is a series of upsells and downsells until we finally reach the download page.  However, before they can download we need them to opt-in to another list.  This will remove them from the freebie list and over to a buyers list.  These are our golden boys.  They have purchased once from us and chances are we can get them to purchase something again.

That’s the overall flow of the site. Next week I’ll be in Vegas for Affiliate Summit West 2010.  I’ll try my hardest to get a post out on Tuesday but if it doesn’t get out I’ll get one to you on Thursday for sure. In the mean time, I am going to start to upload the site.  As I begin uploading pages I’ll post the links here so that you can see what exactly I have been working on.  Here is the domain:

I already have the PLR product thanks to And I already have an Aweber account. And hosting is going on my dedicated server.

Until next time… If you haven’t joined the series already you can sign up by clicking here!

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35 Responses

January 14, 2010

Just so you know, the link of your domain leads to namecheap.

January 14, 2010


Will you be sending traffic straight to the opt-in page?

Or will you integrate the opt-in page into a content site or after a series of “pre-sell” pages.

If you’re sending PPC traffic directly to the landing page, how can you achieve a good quality score?


January 14, 2010

So with this type of email system you literally check your stats each day and move people that bought the item to a new list?

Alright, that makes sense. It’s pretty easy to do that in Aweber right?

January 14, 2010

@tygoldberg – Thanks for that catch! It’s fixed :)

@David Mason – Yes traffic will go to the opt-in page. I’ll explain the quality score when we get to that section of the series. We’ll be covering all kinds of marketing methods for this series.

@Browie – You can use aweber to automatically move people around when they sign up with a new list. Most autoresponders allow for this.

January 15, 2010

Nice plan it makes a lot of sense to have a proper flow chart for these deal pushes.

January 15, 2010

thanks for this initiative. gonna follow this and implement it to the end.

BTW does plr niche club provide you with the opt in squeeze page, the OTOs, downsells and everything or are you going to come up with content for that part later?

January 15, 2010

@Ananth, Sometimes PLR memberships will package niches like this but you should not use them right out of the box as is or you will be pushing the exact same thing as the other lazy asses that don’t want to create their own compilation of products.

The trick with the PLR is to make it look like it’s not a PLR product that the customer is buying or opting into.

~ Corey

January 16, 2010


I know im getting ahead of myself here, just want to ask…

How may pages should the ebook have? (just enough to wet their beaks, but not too much that they’re full, right)

I’m building my squeeze page now.


January 16, 2010

I’ve completely overlooked the importance of capturing email addresses with an opt-in free ebook. Will definitely get going on that and add one to my site right away. Thanks for the flow chart – it helps make it easier to get my mind around things.

January 16, 2010

Just printed that flowchart out to post on my wall ready for when I do a big launch… hopefully it will all go well :)

January 17, 2010

It’s good that you are explaining about email marketing. Most beginners overlook the importance that the money is in the list!

Giving people a free product to get them to opt-in is the best method to increase opt-in rate.


January 20, 2010

good stuff man, keep it coming…

January 20, 2010

love this blog

January 21, 2010

Wow! Great Concept. Offering a free stuff in the beginning then mailing with good offers can do much better. This is a good suggestion for marketing. thank you.

January 22, 2010

Good method friend.Thank you…

January 23, 2010

Wow Great Post,

Learning how to build a proper sales funnel is absolutely key to making money. And you hit the nail right on the head. Great post!

just my thoughts


January 25, 2010

I see what you did there.

Even though I’m still following the series, I went another route, this was before I saw what the end entails.

I’m going to follow the series to a T, now. I like how’s it going..

January 28, 2010

Looking foward to this series…always wanted to do Email Marketing.

February 1, 2010

I think this will really good to know about new site and its really great to view this type of series.

February 1, 2010

I had no idea you were supposed to brainstorm this stuff out on a sheet like this- maybe this is why some of my affiliate programs fail, lol!

Good luck with the new site, I’m sure you’ll do great judging by your content.

February 1, 2010

A lot of new affiliates go for the immediate sale and don’t want to deal with setting up the autoresponder series, the free gift, the upsells and downsells. It does take a bit of technical know how but really not that much to get it to work.

February 3, 2010

I have to admit that I have not done a flow chart like this since college. These days I do this more in my head, but I’m sure this strategy could lead to missing things. Writing everything down like this ensures that you properly think through all of the paths that a visitor may take.

If there’s one thing I hope to gain from this series it is a better understanding of how to best setup a mailing list and opt-in form. I am just getting into these techniques, but since my subscriber list only has 5 people I must be doing something wrong.

February 9, 2010

The money is in the list, and this is the first blog where I’ve actually seen the process being described so well. I am really enjoying this little series, and am really excited by what you’re doing here. Thank you for sharing the information and process so freely. This is the stuff of really clever marketing and building of audience lyalty to your blog.

February 12, 2010

I like the schematics. It’s easy to follow, clear and very reasonable. I like showing things in an easy way, so everyone can understand it.

February 14, 2010

So with this type of email system you literally check your stats each day and move people that bought the item to a new list? That makes sense. It’s pretty easy to do that in Aweber right?

February 17, 2010

Kris do you normally create these site flow charts for all new sites you build? It’s an important step that many people skip. I guess some people have their own ways for envisioning site flow.

March 3, 2010

That flow chart just taught me something instantly. It made me realize just how messy my sites are.
Luckily I am quite new to I.M so only have half a dozen and the first four I built are doomed anyway.

March 23, 2010

Great multi-sale email flow, I keep trying to get my clients to work on better list building techniques and I think this could really help with geting them to see the value of building a better list.

March 30, 2010

Great post man! I have to do a little work on my site now..I just realized how messy it is after reading this..Thank you

March 30, 2010

Looks like a really solid plan. This is something like what I wanna have set up sometime soon for my autoresponder, I just haven’t set it up yet.

April 2, 2010

That’s an extremely detailed flowchart yet very easy to grasp too. I missed the article when it was first posted but glad to have read it now. :)

Till then,


May 6, 2010

Man it took me FOREVER to just accept the truth that you HAVE to build a list and you HAVE to be committed to connecting with your clients/prospects/audience.

I love your flow chart. Why couldn’t I just listen to guys like you from the beggining?

August 7, 2010

@Sam, the answer to that would likely be that we are all hesitant to change, or skeptical to believe something unless we actually see results from it :D At least thats what I think… I could be wrong though, lol.

Till then,