(Series) The Flow of Our New Site
As we go through this series I want you to realize the importance of having a mailing list. There is a huge amount of money in owning your own leads so that you can email to them over and over again. Our goal is to have two lists by the end of this series. The first list is going to be for free loaders. The second list will be our buyers list. The buyers list will be our money maker. Not only will we have sold them our own product, but chances are we will be able to sell them a product that someone else owns to make an affiliate commission.
Below is an image of our overall site flow.

Here are the steps to our site.
- Receive an opt-in for a free ebook or a free course.
- Upsell to a paid course or package – After they optin in they will be redirected to the offer AND the free auto responder series will direct them to the offer.
- Move them over to a buyers list. Once the person has completed their purchase through us we can move them over to a buyers list. This will be a more active list and will be more profitable for us. Our end goal is to move people over to our buyers.
The free auto responder series will have several emails that cover basic advice for our niche of choice. At the end of about 7 emails we’ll give one last hard push to buy the product and if they don’t… we’ll then chances are they aren’t going to pick anything up from us. But they are still good to have on a mailing list so that we can try and market other products to them.
Once they opt-in they will be directed to the actual product page. Then there is a series of upsells and downsells until we finally reach the download page. However, before they can download we need them to opt-in to another list. This will remove them from the freebie list and over to a buyers list. These are our golden boys. They have purchased once from us and chances are we can get them to purchase something again.
That’s the overall flow of the site. Next week I’ll be in Vegas for Affiliate Summit West 2010. I’ll try my hardest to get a post out on Tuesday but if it doesn’t get out I’ll get one to you on Thursday for sure. In the mean time, I am going to start to upload the site. As I begin uploading pages I’ll post the links here so that you can see what exactly I have been working on. Here is the domain: bestgolfswingsecret.com
I already have the PLR product thanks to PLRNicheClub.com. And I already have an Aweber account. And hosting is going on my dedicated server.
Until next time… If you haven’t joined the series already you can sign up by clicking here!
Related posts:
- (Series) Building Out Our Site – The Squeeze Page Before I begin this post I want you all to...
- From Zero To Hero Series – How To Rock Out With An Affiliate Site I thought about this a little bit last night and...
- (Series) This is what we are going to do. Basically over the next few weeks I am going to...
- Contextual Advertising Options On Your Site In my search for Contextual Advertising on my niche sites,...
- Check out this Financial PPL site! . . . . So the other day I had...
35 Responses
Kris,
Will you be sending traffic straight to the opt-in page?
Or will you integrate the opt-in page into a content site or after a series of “pre-sell” pages.
If you’re sending PPC traffic directly to the landing page, how can you achieve a good quality score?
-David
So with this type of email system you literally check your stats each day and move people that bought the item to a new list?
Alright, that makes sense. It’s pretty easy to do that in Aweber right?
@tygoldberg – Thanks for that catch! It’s fixed :)
@David Mason – Yes traffic will go to the opt-in page. I’ll explain the quality score when we get to that section of the series. We’ll be covering all kinds of marketing methods for this series.
@Browie – You can use aweber to automatically move people around when they sign up with a new list. Most autoresponders allow for this.
Nice plan it makes a lot of sense to have a proper flow chart for these deal pushes.
thanks for this initiative. gonna follow this and implement it to the end.
BTW does plr niche club provide you with the opt in squeeze page, the OTOs, downsells and everything or are you going to come up with content for that part later?
@Ananth, Sometimes PLR memberships will package niches like this but you should not use them right out of the box as is or you will be pushing the exact same thing as the other lazy asses that don’t want to create their own compilation of products.
The trick with the PLR is to make it look like it’s not a PLR product that the customer is buying or opting into.
~ Corey
Kris,
I know im getting ahead of myself here, just want to ask…
How may pages should the ebook have? (just enough to wet their beaks, but not too much that they’re full, right)
I’m building my squeeze page now.
Thanks
I’ve completely overlooked the importance of capturing email addresses with an opt-in free ebook. Will definitely get going on that and add one to my site right away. Thanks for the flow chart – it helps make it easier to get my mind around things.
Just printed that flowchart out to post on my wall ready for when I do a big launch… hopefully it will all go well :)
It’s good that you are explaining about email marketing. Most beginners overlook the importance that the money is in the list!
Giving people a free product to get them to opt-in is the best method to increase opt-in rate.
-Kai
good stuff man, keep it coming…
love this blog
Wow! Great Concept. Offering a free stuff in the beginning then mailing with good offers can do much better. This is a good suggestion for marketing. thank you.
Good method friend.Thank you…
Wow Great Post,
Learning how to build a proper sales funnel is absolutely key to making money. And you hit the nail right on the head. Great post!
just my thoughts
-Matt
I see what you did there.
Even though I’m still following the series, I went another route, this was before I saw what the end entails.
I’m going to follow the series to a T, now. I like how’s it going..
Looking foward to this series…always wanted to do Email Marketing.
I think this will really good to know about new site and its really great to view this type of series.
I had no idea you were supposed to brainstorm this stuff out on a sheet like this- maybe this is why some of my affiliate programs fail, lol!
Good luck with the new site, I’m sure you’ll do great judging by your content.
A lot of new affiliates go for the immediate sale and don’t want to deal with setting up the autoresponder series, the free gift, the upsells and downsells. It does take a bit of technical know how but really not that much to get it to work.
I have to admit that I have not done a flow chart like this since college. These days I do this more in my head, but I’m sure this strategy could lead to missing things. Writing everything down like this ensures that you properly think through all of the paths that a visitor may take.
If there’s one thing I hope to gain from this series it is a better understanding of how to best setup a mailing list and opt-in form. I am just getting into these techniques, but since my subscriber list only has 5 people I must be doing something wrong.
The money is in the list, and this is the first blog where I’ve actually seen the process being described so well. I am really enjoying this little series, and am really excited by what you’re doing here. Thank you for sharing the information and process so freely. This is the stuff of really clever marketing and building of audience lyalty to your blog.
I like the schematics. It’s easy to follow, clear and very reasonable. I like showing things in an easy way, so everyone can understand it.
So with this type of email system you literally check your stats each day and move people that bought the item to a new list? That makes sense. It’s pretty easy to do that in Aweber right?
Kris do you normally create these site flow charts for all new sites you build? It’s an important step that many people skip. I guess some people have their own ways for envisioning site flow.
That flow chart just taught me something instantly. It made me realize just how messy my sites are.
Luckily I am quite new to I.M so only have half a dozen and the first four I built are doomed anyway.
Great multi-sale email flow, I keep trying to get my clients to work on better list building techniques and I think this could really help with geting them to see the value of building a better list.
Great post man! I have to do a little work on my site now..I just realized how messy it is after reading this..Thank you
Looks like a really solid plan. This is something like what I wanna have set up sometime soon for my autoresponder, I just haven’t set it up yet.
That’s an extremely detailed flowchart yet very easy to grasp too. I missed the article when it was first posted but glad to have read it now. :)
Till then,
Jean
Man it took me FOREVER to just accept the truth that you HAVE to build a list and you HAVE to be committed to connecting with your clients/prospects/audience.
I love your flow chart. Why couldn’t I just listen to guys like you from the beggining?
@Sam, the answer to that would likely be that we are all hesitant to change, or skeptical to believe something unless we actually see results from it :D At least thats what I think… I could be wrong though, lol.
Till then,
Jean




Just so you know, the link of your domain leads to namecheap.