Tuesday, January 12th, 2010

(Series) New Niche and Research

Ok before I begin I went ahead and picked a new niche. “NF” posted this in a comment on the last series post

The Dog training niche has been used extensively by all case studies i have seen and reports, ebooks, etc… It is like the only non-im niche all IM marketers are able to explain.
I think it would be more useful if you chose something else.

This is quite a good point. But let me explain why. It has everything to do with the ease of the market. The dog training niche is what we call an evergreen niche. Meaning you can make money in the niche all year long. Why? Because people don’t stop buying dogs. Golf on the other hand (My new niche choice) is down right now and about to hit an upswing as we get into spring.

That image is the basic graph of all keywords relating to golf. If you notice, at the beginning of the year is the low point. Then throughout the year there is an upswing. This will be good for this case study/series as I start off slow and build the momentum.

About halfway through the year you’ll notice from that graph that there is a sharp decline in searches. I don’t golf so I don’t know what big turn happens around July. I can only make a guess.

I’ve gone ahead and purchased a URL – bestgolfswingsecret.com

You’re more than welcome to follow along in this niche with me. However, it would be nice if you picked your own niche to jump into. I definitely understand. But please respect the fact that I am going to try and make this niche profitable. I only give you the URL so you can see what I am doing with the website as I move along.

Here are some basic things that we will need with this project of ours.

  1. A domain name with the main keyword in the url. I use namecheap for the free whois guard. ($9.96)
  2. A hosting package.  I use a company called webhostforseo.com. Don’t mind the look of the site… I use them because I can get my IPs cheap and each IP I receive comes to me from a different C-Class.  I’ll cover good hosting in another post. When we get into solid SEO for this series you’ll want one of the servers they have.  But for now you can use a basic hostgator account ($4.95/month)
  3. An auto responder account ( I use aweber) ($19.95/month)
  4. A good PLR product that we can dissect and part out.  Most PLR products come with websites and other goodies.  I’m a member of a PLR Club so I have access to HUNDREDS of PLR articles, websites, software, etc.  ($47/month) or ($15 one PLR article/site)

That’s all we are going to need to start out.  Our total month to month cost is very cheap.  Below $50.  If you can’t swing that then get out of here. I’ll dive more into each of those 4 things we need to get this rolling as we move along.

———EDIT: I have been in contact with the owner of PLRNicheClub to offer you 30 days at $9.95 and then after 30 days for $22/month.  When you join PLRNicheClub you automatically receive access into PLReBookClub for free! This product is normally $47 so the only way I could work this deal is if I gave up my commissions.  Why do I need my commissions?… Err… I don’t… http://plrnicheclub.com/cashtacticspecial.html

Until next time… If you haven’t joined the series already you can sign up here by clicking here!

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26 Responses

January 12, 2010

I’ll be following along :)

January 12, 2010

“then throughout the year there is an upswing”. “If you can’t swing that, then get out of here”. Your puns amuse me Kris.

January 12, 2010

aweber is offering a $1 monthly trial. even though it sells itself, no time like the present to sign up.

January 12, 2010

Can you post the link for PLR club? There are several sites that come up when I search for it and I’d like to checkout one that I know someone else here has used.

January 12, 2010

Kris I’m going to be following this series with great interest. Just be careful how you reveal stuff.

@ Keith: If you want PLR content – as in articles, short reports, AR series, ebooks that are high quality, I recommend Tiffany Dow’s PLR Mini-Mart. Here’s the url: http://www.shop.plrminimart.com/. I’ve purchased her stuff before and find her PLR to be well written, quick & easy to re-write.


January 12, 2010

Hey Kris,

This series is getting better and better. I’m glad you’re not doing another “dog training” example.


January 12, 2010

I have been in contact with the owner of PLRNicheClub to offer you 30 days at $9.95 and then after 30 days for $22/month. When you join PLRNicheClub you automatically receive access into PLReBookClub for free! This product is normally $47 so the only way I could work this deal is if I gave up my commissions. Why do I need my commissions?… Err… I don’t… http://plrnicheclub.com/cashtacticspecial.html

January 13, 2010

Perhaps the overuse of dog training as a niche for IM’ers to use as an analogy is in itself a give-away for a niche.

Maybe someone aught to develop an entire line of IM Training Videos using a different example business. A key marketing component of the series will be SOLELY that “Hey! We’re Not Talking About Dog Training Anymore!” and it will make BILLIONS…

January 13, 2010

Looking forward to seeing the rest of this series, email marketing is something I have little knowledge in, I actually just found a few ebooks/guides to try and learn the basics but this will be miles better.

I’ll keep an eye on this.


January 13, 2010

I’m checking out the plr club now.

January 13, 2010

Hello all!

I’m Craig Michaels owner of http://www.PLRNicheClub.com

I just wanted to thank everyone who signed up through Kris’s link for joining my membership site and wanted to let you guys know if you need help with anything related to PLR I’m here.

On a side note, I noticed a technical issue between people who signed up through Kris’s page and getting access to PLReBookClub.

I’ve e-mailed everyone who signed up with a temporary username/password so they can access PLReBookClub until I have this issue resolve.

Looking forward to building a lasting relationship with you guys!

Craig Michaels

January 13, 2010

Just signed up to the plrclub and I must say, at first I was hesitant about pulling the trigger. Really impressed by what I have access to.

Another thing I would like to say, if you haven’t found a niche to push you’ll will have an idea once you see what e-books you have at your fingertips.

Right now Im watching the training videos.

Thanks to Kris.

January 13, 2010

Craigs not BS’ing either… responded to my emails very promptly… so far I’m liking PLR Niche Club.

January 16, 2010

Thanks for adding the link to the plrnicheclub is it really worth it, I mean for the copy alone it would be great but, I mean is it real original content?

January 16, 2010

@ College Textbook Rentals

Yes, the eBook packages we create for our members are 100% unique and exclusive to our membership site.

Craig Michaels

January 16, 2010

I’ll definitely be following along with your bestgolfswingsecret website and might even jump into this myself based on your tips and the way you do it :D

Till then,


January 21, 2010

Hiya Chris. I’m following this with great interest. I look forward to some good clubbing ahead ;-)

January 28, 2010

Nice to read this statistical figures from the research on Niche as used by online businessmen to do an online business.

February 1, 2010

The “PLRnicheclub” link is not working.

February 2, 2010

Good idea to switch the example niche from dog training to golf. While we would still be able to learn something from dog training examples, it is more interesting with a fresh niche. I had considered getting into the golf niche, but then I remembered that I don’t know anything about golf.

February 15, 2010

I’m a little confused about the PLR stuff… are the golf books you’re selling literally just ebooks purchased from the PLR club site? Is there any re-writing which needs to be done? Can you explain a little more about that aspect for those of us who’ve never done that portion of the series before? Thanks!

March 11, 2010

Sounds interesting. I’ll do a little research.

June 4, 2010

I think Frank Kern made 100 grand off of a dog training ebook.

June 18, 2010

Very interesting, although dog training is used because it is over saturated already. Free examples are never used on niches that are profitable.

July 4, 2010

That’s fine. I will follow this.