One of the biggest keys to making a huge payday (or month) is gearing up for the holidays. November was actually better for me (PPC wise) than December. I got hammered with other projects in December and paused a lot of campaigns that were running just so I didn’t have to monitor them. As far as gearing up for the holidays, I ran only 1 offer.

Valentine’s day is coming up in a little over a month. That is about when I start gearing up for these paydays. If you want a great example of what can happen when you research, plan and execute properly then I would suggest taking a look at CDF Networks post Breaking The $1,000 Per Hour Barrier. This is a prime example of major preparation before the holidays.

So here’s some tips on how to prepare yourself:

1. Start utilizing Google Hot Trends and Yahoo Buzz and start looking for keywords that will start to climb. Of course right now you may be watching for yet another couple of weeks before you start seeing consistent keywords popping up but this will be a good exercise for you to start monitoring markets and keywords. If you don’t know how to do it properly then starting here is a great way for you to get this method down now so that you can apply it later on to Easter, Mother’s Day, Independence Day and etc.

2. Grab yourself a complimentary copy of Benjamin Maker’s GTrends Made Easy. This is a completely free tool provided by Benjamin (who reads this blog and is a member of my Discussion Forum). The tool is super easy to use and will be a great asset for both search campaigns and optimizing blogs. Yes, this tool will retrieve the pages in Google for every keyword. You could start in just a few minutes gearing up a Valentine’s blog with a ton of keywords that have hardly any competition in the SERP’s.

3. Sign up with multiple networks now to keep tabs on incoming offers. NeverBlueAds, Hydra, CPA Empire, CPA Storm, Azoogleads and Copeac always have great holiday offers coming in. When you sign up with multiple networks you can diversify into running different offers all geared at the same holiday. This allows you to pull different sources of income should something happen to an offer (it can happen) and gives you the chance ahead of time to see what is converting and what SHOULD convert the best on the week leading into the holiday.

Now’s the time to get started with your market and offer research so when February comes you can cash in on the mother of online Holidays.

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