Thursday, January 3rd, 2008

The Death Of SubDomains?

I have been pondering this thought for over a month now. I would like to point out right now that this is my own thinking and is not set in stone. Please do not take this as SEO advice. It has not happened yet, and may never happen. However, I feel I need to comment on this because there are just so many things that lead me to believe that this could in fact happen.

One of the greatest things I have ever done was saved money by making subdomains off a domain. However, as changes have occurred over the last year, I feel Google is looking to maybe change that up. Unfortunately for me, I could be talking out my ass and in fact be completely wrong. I sure hope so. As someone who practices SEO like it was a religion though, this is shit that flows thru this mind of mine everyday.

Over the last year, I have seen Google knock the snot out of MFA’s (made for adsense) sites and then turn around later and knock the piss out of direct links leading to Email and Zip submits. This has not only hurt some of my income but it also has slowed me down in expanding my income as well. Now, I have to create even more landing pages instead of trying to squeeze shit by the Internet Gods. However, the alternatives of breaking their TOS with cloaks has befallen me this year, and I made quite a bit of money. Utilizing redirects and offer framing has proved to be quite profitable as well.

Then again, another change comes upon us and Google tells me yet again that my landing pages are not good enough. Now I need to establish a branding awareness such as a contact, About, TOS, Privacy and Disclaimer page. I can still get by without this, but I am into optimizing my Search campaigns quality scores the best I can, so I comply. What I have now is not even a landing page. Now I have a landing site.

So even though I have complied I get hit yet again. Now Google wants to provide a great user experience on my site. Unfortunately for me when I am framing offers I either make money or get a high bounce rate. Them little devils over at Google see this, and try to not think otherwise. I have invested THOUSANDS of dollars this year alone just to believe this. So now I have to provide good content on my landing page/sites. WOW> So much work to advertise one little offer.

I got into the habit of buying generic domains and creating subdomains off them. For the last 6 months I did just fine. However as I look forward to the future I can only sit and ponder if the idea of running 100 subdomains on a generic domain will come to an end. With all the changes Google has done this year I wonder if my time is limited.

I am at the point now that the next things I see Google taking into account are:

  • How often content is updated
  • Pagerank
  • Quality and Frequency of Incoming links

So far I have built two sites this way. One of the best things I have done is create a WordPress site with a WordPress blog as well. I like to make the blog on a folder because instead of acting as separate root (subdomain) I have been looked at as giving a good internal linking structure.

Like I said, I don’t know if subdomains will undergo such a change, but with all the things that have changed this year, I would not put it past Google to do something like this. I am already gearing up for it. Although it costs more money in domains, it has made my last two Adwords campaigns run with Great Quality Scores without a hitch.

Another thing to factor in is the amount of spam and Blackhat SEO that goes on with Subdomains. If you think Google is not aware, then your sadly mistaken. If we also look at that Google has eliminated their supplemental results¬†you can bet your ass that they are watching what pops up in their search pages a lot more closely. I would say more closely than ever now. With no supplemental index, their will be a time (for awhile) that Blackhatters will have their fun. However, judging from the changes over this past year, it looks like that complying now and abiding by the unspoken rules will prove to be the deciding factor in longevity. We’ll just have to wait and see I guess.

Category: PPC / SEO
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7 Responses

January 3, 2008

Have you ever felt like someone who keeps rebuilding their house next to a river known for flooding over?

I always watch them on the news during flood season and wonder why they don’t simply move away. There must be other places to build a house.

In a similar vein, there are other places to promote a website. Sure the search engines are a great source of traffic, but there must be a better way.

January 3, 2008

great post man. i have often pondered this same question this last year as I started getting all these domains and stuff.

January 3, 2008

Im not all that knowledgable on how Google or other Search Engines pick and choose between domains and sub domains, but what Ruck says does seem plausable.
And for that reason, I plan on spending some dough on alot of domains this year, even if it means some of them will just get parked for a while, and even if I pick up domains that steer away from my favorite niche.
I think my stubborness of wanting to stick with my niche costed me and kept from alot of money last year.

This Years Focus:
Make Money.. NOT just make myself happy.

January 4, 2008

Thanks for sharing your insight! Your instincts have been right before. Google does seem to be really going after fresh content and a lot of it lately.

January 4, 2008


I forgot to throw in that the SERP’s are returning a lot more media type listings as well. Videos and blog postings are starting to serve as a more up to date relevant news source.

Watch Youtube in the rankings and then Engadget and you will see what I mean.

June 4, 2010

I actually got started in internet marketing right around this time and I was on limited budget and had little knowledge/experience. I was making the most out of subdomains with my hostgator hosting and my single domain.

I quickly learned that the search engines really disliked my sub domains and I really never used them again since then.