Thursday, January 2nd, 2014

A fresh start to a new year!

One of the hardest parts about blogging (if you don’t already know) is coming up with content to write about. It has been about 3 years since I was consistently blogging. My last good post was about Mobile Marketing. It’s hard to blog about good stuff when you don’t want to give away all your secrets… and it’s even harder to blog in general when you have so much stuff going on. Blogging takes time. More time then most people would think. You have to brainstorm a topic, research about the topic you want to write about, then you have to take the time to write it all up.

I’ve been asked quite a bit on Facebook and in email what I have been up too these last couple of years… And so below is a brief outline of what’s been going on marketing wise.

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1. I started XRev Media, LLC and sold the company 2 years later. XRev was voted into the top 20 networks for MThink.com for 2013. I’m hoping it can make that list again for 2014. While I do not own the network anymore, I continue to work with the new owner and the existing affiliate managers to grow the network. The network has had continual growth since day 1 and it is really exciting to see where it has come and where it is going.

2. My passion is and always will be profit funnels. I took some time over the last 2 years to do some private consulting for several companies. These were long term consultation contracts and so I was able to see and help the companies grow because of the efforts I put in. One company went from $3MM when I came on board to $7MM the first year I was with them and $25MM in my second year with them. I’ve done everything from landing page optimization to fulfillment center optimization. I am a firm believer in backend profits and maximizing the amount of money you can make from streamlining all funnels and processes.

Another company I consulted for owned their own diet product. I was able to help them optimize their whole entire sales process to be able to generate between $12-$28 per first page prospect signup (depending on the traffic source). This allowed them to pay $6-$8 per optin and generate massive amounts of income by paying per lead instead of per sale. Their focus went from finding ways to make money with existing customers to finding as much traffic for their site as possible. We were even able to pay certain mailers on a cost per click (cpc).

3. Website creation is where I started my online career back in high-school. The last three years were definitely not void of creating websites for people. It’s always an easy project that can net close to $300/hour when all is said and done and so I often take on small website builds for people looking to begin an online store or just to showcase their company to the world. It’s an easy project that can be outsourced if I don’t have time to upload a few files myself or when I’m bored and want a break I can install the backbone of the project myself.

4. Software creation has and always will be a great niche to get into because it is about providing a product that you would utilize but also a product that other people could take advantage of. You should always license that software out to other people so that they can benefit from it and so you can make yourself a little extra cash on the side. I’ve spent tens of thousands of dollars for my own personal programs to be created and so last year I started to license those programs out to other companies to use as well. XRev Media has their own Affiliate Manager, Network Organization and Finance tracking system apart from Cake Marketing and I have spent some time with a couple colleagues to develop our own affiliate tracking program for our personal mobile and Facebook campaigns. Both of these products are being licensed to individuals and companies to help us re-coupe some of the costs that went into their development.

5. The last thing that I have done and am still developing, is a non-profit organization. The non-profit has been up for about 6 months as of this writing and has generated a bit of donations from organic traffic. I hope to be able to recruit a team of volunteers in the coming months to be able to help generate more donations. The purpose of the non-profit is to assist veterans who have been wounded in combat. The goal is to be able to remodel homes for disabled veterans so that they can more easily maneuver their house. We can install wheelchair ramps, widen doors and hallways, as well as perform any remodel that will be beneficial to the veteran and their family.
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That’s the quick and dirty of what I’ve been up too. I plan on getting more posts up and becoming more involved in the Internet Marketing community again. I’ve been a little out of it with all the stuff going on but I definitely want to get back to being an active participant.

What have you been up to the last couple of years? Leave a comment below and let me know!


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2 Responses

January 4, 2014
Zahid Hasan

Firstly Happy New Year!
I like this post ….Keep up it….


January 10, 2014
MikeDLC

About damn time you got shit cookin again Kris. Keep it up!!!