January 8th, 2014
Comments Off on Set Your Intentions

Set Your Intentions

If you’re not consciously occupied with positive thoughts, it’s likely that you’re unconsciously engaged in negative ones.

Change your thoughts and you can change your future

One of the biggest factors that has shaped my online career is this simple principle. You’re thoughts are powerful. They control and shape the direction that your life is going. Unfortunately for most people, their thoughts are consumed with negativity of things such as bills to be paid, arguments they’ve had, and past, future, and current struggles.

What if you set intentions instead of wishing for things to happen. Try this with me. What do you want out of life? Immediate you think to yourself “I wish I could make money online” or “I wish I owned my own house”. Instead of saying I wish, set those to intentions. “I intend to make money online” or “I intend to own my own house”.

By changing the word ‘wish’ to ‘intend’ you can begin to create a more powerful energy in a positive direction. Exerting energy towards things that you intend to happen will go a long way towards accomplishing things you set out to do. Try it! Write down a few things you want out of life and then change those wants, desires, and wishes into intentions.

I intend to _____ _____ _____ _____.

Whenever you begin a new project or a new activity try to consider what your intentions are at that time. This will help create a focus for what you are trying to accomplish.

The principles of creating intentions for your actions in order to shape your future is not a new principle. There are many books written about it and even a movie created from one of the books. If you’re into learning more about changing your mindset in order to change your outcome in life pick up the book Quantum Success. It’s an easy read and will give you some basic things that you can do to help keep you focused on your intentions.

Putting your mind in the write place will go a long way towards your success in life. What are some of your intentions?

January 2nd, 2014

A fresh start to a new year!

One of the hardest parts about blogging (if you don’t already know) is coming up with content to write about. It has been about 3 years since I was consistently blogging. My last good post was about Mobile Marketing. It’s hard to blog about good stuff when you don’t want to give away all your secrets… and it’s even harder to blog in general when you have so much stuff going on. Blogging takes time. More time then most people would think. You have to brainstorm a topic, research about the topic you want to write about, then you have to take the time to write it all up.

I’ve been asked quite a bit on Facebook and in email what I have been up too these last couple of years… And so below is a brief outline of what’s been going on marketing wise.

1. I started XRev Media, LLC and sold the company 2 years later. XRev was voted into the top 20 networks for MThink.com for 2013. I’m hoping it can make that list again for 2014. While I do not own the network anymore, I continue to work with the new owner and the existing affiliate managers to grow the network. The network has had continual growth since day 1 and it is really exciting to see where it has come and where it is going.

2. My passion is and always will be profit funnels. I took some time over the last 2 years to do some private consulting for several companies. These were long term consultation contracts and so I was able to see and help the companies grow because of the efforts I put in. One company went from $3MM when I came on board to $7MM the first year I was with them and $25MM in my second year with them. I’ve done everything from landing page optimization to fulfillment center optimization. I am a firm believer in backend profits and maximizing the amount of money you can make from streamlining all funnels and processes.

Another company I consulted for owned their own diet product. I was able to help them optimize their whole entire sales process to be able to generate between $12-$28 per first page prospect signup (depending on the traffic source). This allowed them to pay $6-$8 per optin and generate massive amounts of income by paying per lead instead of per sale. Their focus went from finding ways to make money with existing customers to finding as much traffic for their site as possible. We were even able to pay certain mailers on a cost per click (cpc).

3. Website creation is where I started my online career back in high-school. The last three years were definitely not void of creating websites for people. It’s always an easy project that can net close to $300/hour when all is said and done and so I often take on small website builds for people looking to begin an online store or just to showcase their company to the world. It’s an easy project that can be outsourced if I don’t have time to upload a few files myself or when I’m bored and want a break I can install the backbone of the project myself.

4. Software creation has and always will be a great niche to get into because it is about providing a product that you would utilize but also a product that other people could take advantage of. You should always license that software out to other people so that they can benefit from it and so you can make yourself a little extra cash on the side. I’ve spent tens of thousands of dollars for my own personal programs to be created and so last year I started to license those programs out to other companies to use as well. XRev Media has their own Affiliate Manager, Network Organization and Finance tracking system apart from Cake Marketing and I have spent some time with a couple colleagues to develop our own affiliate tracking program for our personal mobile and Facebook campaigns. Both of these products are being licensed to individuals and companies to help us re-coupe some of the costs that went into their development.

5. The last thing that I have done and am still developing, is a non-profit organization. The non-profit has been up for about 6 months as of this writing and has generated a bit of donations from organic traffic. I hope to be able to recruit a team of volunteers in the coming months to be able to help generate more donations. The purpose of the non-profit is to assist veterans who have been wounded in combat. The goal is to be able to remodel homes for disabled veterans so that they can more easily maneuver their house. We can install wheelchair ramps, widen doors and hallways, as well as perform any remodel that will be beneficial to the veteran and their family.

That’s the quick and dirty of what I’ve been up too. I plan on getting more posts up and becoming more involved in the Internet Marketing community again. I’ve been a little out of it with all the stuff going on but I definitely want to get back to being an active participant.

What have you been up to the last couple of years? Leave a comment below and let me know!

June 28th, 2011

California Affiliate Nexus Tax

The State of California is moving foward on passing the Affiliate Nexus Tax.

Please pass this along to all those Californian affiliates that you know:

Quoted from the PMA:

“Governor Brown of California has announced he has secured enough votes to pass his budget, including the Affiliate Nexus Tax and 2 related nexus bills: AB 153, AB 155 and SB 234. The law will go into effect immediately upon signing, and he must sign before July 1st, 2011. We are doing everything we can to block this from moving forward but we believe passage is imminent.

If you are a California-based publisher, or an out-of-state advertiser, please seek immediate advise from a tax or legal professional.”

Thank you Hasoffers for passing this information along to me.

March 16th, 2011

Congratulations India… You’ve just been banned

From the forum that is.

Hostname: *.airtelbroadband.in

Go spam digitalpoint or warriorforum instead.

November 14th, 2010

A Lesson Learned in Mobile Marketing

—This post was originally removed as we worked on some things with an advertiser. It is now being re-posted for your learning pleasure. —
Over the past couple week I have had some opportunity to work closely with EliteClicksMedia.com. ECM provided me with a Pay-Per-Call offer that paid out $10 per phone call no matter the length. So… naturally I jumped on the opportunity to run traffic to the offer.

In the past I have marketed on mobile networks such as Admob, Inmobi, and Mojiva.  I knew for a fact that Admob offered a “click-to-call” function for their mobile advertisers (so does Inmobi, don’t know about Mojiva) so I chose to try out their traffic.  Basically what happens is when someone clicks on your advertisement they are shown a message that states “Are you sure you want to call XXXXXXXXXX” Then the person clicks call or cancel.  Now, the theory behind this is that if someone clicks the call button then they genuinely want to call your company.  At least that was my thought on this process.

Here was the first banner creative

This was the first creative that was used.  This was a text version of an Admob ad.  Originally the ad just said “Free Debt Elimination Kit – Call Now!”.  However, we noticed a terrible CTR for the offer.  Because we were sending traffic after business hours we assumed that people just weren’t clicking.  Most people know that if you call after business hours you will have to deal with an automated system instead of an actual phone operator. So to combat the issue we put on Call 24/7 to the ad to help ease people’s minds. 21k impressions, 130 clicks, 6 confirmed calls, $48.xx spend, average $0.30 a click. Not the best… so we moved to a banner ad approach so we could add more info to the creative.

Here was the second/final creative

This was an actual image instead of using the Admob default background and custom text.  Image ads on mobile networks allow you to add more content to the actual creative.  You can also see that we were pre-qualifying people by letting them know that if they click they will need to continue with a phone call to us. The creative also let the surfer know what they would be receiving for calling in.   1,316,753 impressions, 9,871 clicks, $1,353.50 spend (about $0.14 a click)… you ready for this?… 410 calls.  That’s $4,100.  AWESOME RIGHT?  Well… yes and no… The advertiser wasn’t too thrilled about the quality of traffic… Don’t worry… they’re going to pay up… but…

Here is what I learned

Mid day we received a report of the traffic quality.  Unfortunately it was quite low. And here’s why…

Any good marketer knows that they should always track their stats with a third party company. For this project I chose to go with Dynamicic.com (a phone number tracking service). Dynamicic also offers the option to record the phone call so that you can hear what exactly is going on. Out of my own curiousness for how the calls went I made sure to turn on the recording function from the beginning.  After we received the report from the advertiser I went back and listened to about 50 phone calls.  While some of them were indeed real people the majority were remnant noises of little kids… WHAT?  Yeah… little tykes making their little googoo gaga sounds.

So… While I did make a HUGE return for the investment, the quality of the actual phone call was utter $#!^ to say the least.  This venture in mobile marketing taught me that 85%+ clicks on the advertisement come from kids that are playing with their parents phone.  Now… Normally this wouldn’t be an issue but when you have an advertiser that is paying you for a phone call of ANY length then this is a critical matter that needs to be resolved.

That traffic was ran on Friday.  Right now the campaign is paused until I can get a full report as to the quality of the leads. If it’s extremely bad I’ll just ask for a pay decrease and hope that I can keep pushing traffic.  Even at a couple dollars a lead I’ll still be making oodles of dinero from this campaign.

Here’s some screen shots for you

November 1st, 2010

EliteClicksMedia is sending me to Ad-Tech

… That’s it.

Just got word that they bought me a ticket and I leave in 8 hours.  I’m off to pack!

Mad love to the ECM crew for flying me out to Ad-Tech and footing the room.

Click here to check out the EliteClicksMedia crew in action.

Mad love to my boys Justin, Greg, and Ryan

October 18th, 2010

T3Leads updated their look and platform.

T3Leads LogoAbout 2 years ago I gave a review of T3Leads.com. You can see it here: Check out this Financial PPL site!

So… T3Leads has asked me to give them another review… So here I am… Just so we’re clean, I did get paid for this review.

What’s changed?

For starters, the T3Leads website has a brand new look. Unfortunately, the website now looks like a low end gentlemen’s club… Black and Gold. But that’s okay because their member’s area is a nice crisp white. T3 is currently on the 3rd generation of their backend tracking platform. Dirty on the outside, clean on the inside. A little deceptive if you ask me… but that’s not the point of the network.

The real change has come from how T3Leads now supplies their payout to affiliate. Previously your leads were valued based on a bid method sort of like an “auction” for your data. Now T3 does a straight sale depending on the data that is given as well as the exact niche the lead is for.

Payouts range from $1.50 on the low end and go all the way up to $100 for a payday loan offer

Reporting for T3 hasn’t changed much. Just the look really. They’ve upgraded to better looking graphs and a cleaner navigation through the reports. You can also see a report for leads that errored on conversion. And of course there are the standard filters for on date ranges, product, channel type, etc. I happen to like the fact that I can see my stats for Today, Yesterday, last Week, previous Week, Last month, and Current Balance all in the header from any page in their system. This saves me time when I just want a quick look at how my conversions went.

Ahh I can also see when my next check is going to be sent from any page. This helps me with budgeting out my campaigns. And as always, T3leads pays out twice a month with a minimum payment of $100. Of course if you generate more than $1000 in a week, you can always receive faster payment terms.

What makes them different from the rest?

Easy answer really. Because T3 is not your average affiliate network, they provide you with two… umm… creative options. The first is called a “Public Website” this is their generic webpage that everyone has access to. This allows you to promote to something that already has branding. Your Affilite ID is carried through the URL and you will be credited accordingly for your lead.

The second method of promotion that they offer is called a “Private Website”. This is by far the coolest function of T3Leads because they are essentially allowing you to white label their form onto your website. That means that you have 100% control over the look and feel of the landing page. You can create a whole site based around funneling people into the form or you can do a one page lander to get people to sign up. The integration is super easy and their customization functions to get the form to blend in with your site is absolutely a life saver.

Just a little more information

T3Leads.com has gone a long way to set themselves up as a special niche specific network. By focusing on financial leads they can gather the best financial advertisers and hook them up with the best financial affiliate.

If your an affiliate in the financial services space then I highly suggest T3Leads.com. I’ve been using them for the last couple of years and I am definitely satisfied with what they have to offer.

Click Here to Check out  T3Leads.com!

August 21st, 2010

Affiliate Summit East 2010 = Epic + Connections

Well… It came and it went.  Affiliate Summit 10′ was definitely one for the record books.  I don’t think I’ve made so many connections in my life.

Let me give you a brief play by play of what when on. I sat down to give you a play by play of what went on… But to be honest with you… I don’t remember too much about the order of events.  I just remember what we did…


Saturday 14th

Arrived in NY around 2:30.  I was exhausted so I caught a cab to the hotel and crashed for a couple of hours.

Benny Tejeda was staying in the hotel with me so I called him up to let him know I was in the room.  He was mid transit to the hotel.

Benny ended up meeting up with me at Rue 57 with Brian (Winley) and his business partner AJ.  Brian I’ve known since December and has really taken off in his affiliate marketing.

At some point I met up with my buddies Ian Fernando and AdHustler.  We ended up heading on over to “Faces and Names”.  Somewhere along our little 2 block march we ran into some kid that… well… seemed to want to argue the whole night…Anyways, at some point, NickyCakes met up with us at “Faces and Names” and well… We took a picture for my mom.

Yeah… That’s for you mom… For some reason… My mom has an obsession with Nicky.  So when I saw him I had to get a picture with him… And boy does she love it. Here’s her comments left on the pic in Nicky’s Facebook account (Yes… They are FB friends…)

AdHustler hit that one on the head “This is getting weird”.

After we left “Faces and Names” we meet up with Jason Rubacky and did a little more… Hanging out :)

Sunday 15th

Benny and I headed to breakfast/lunch around 11:30.  The restaurant in the hotel has some decent food… But for a $20 meal I would rather eat street meat (Food vendors on the corners of Manhattan streets).

After breakfast we headed over to the “Meet Market”.  If you aren’t familiar with the Affiliate Summit, the meet market is the perfect opportunity to walk around, see who will be exhibiting, and to make brief connections with people that you plan on meeting with during the week. During the meet market I bumped into several affiliate that I have known online for months online, but never had the opportunity to meet them in person.

Lunch came courtesy of Eric at ClickBooth!  Thank you Eric :) There we talked about none other than… Well… I don’t remember… It was sports at one point…

The meetup202 group in NY had a get together. Lot’s of good contacts there.  John Hasson, his wife, and I talked about Mormons, milk, sprite with lime, and missions to South America.

After the Meetup202 event it was time to eat so Ian, Brandon and I headed over to Capital Grille for Ian Fernando’s famous “Affiliate Dinner”.  Other notable names include Morgan Thomas aka HeavyT (creator of 2 girls 1 cup!), Ryan Gray (Super Affiliate Twins), Brian (DailyConversions.com), Mike Chiasson, Wes Mahler (Creator Tracking202), Brandon Hoffman (AdHustler), Bryn Youngblunt, Ian Fernando (of course… it’s his dinner), Matt Wasserman, and the crew of Kitara Media (Sponsors for the dinner).

Dinner was good.  Probably the best I’ve had in all of my Affiliate Summits.

After dinner we hit up a rooftop party… Don’t remember who sponsored it.  But met up with some really good people.

The night was still young…   This was NY of course.  So… We headed out to where the Elite Clicks Media crew was…  Their hotel :) There we hung out, talked marketing, and well… had an overall good time. I got to hang out with some good friends that I’ve known for a long time and I even got to meet some new people. NJ, Steve Howe, Thy, Justin, Greg and Kim Davis, Tyler,  Ryan Machara, Raphaela Bazalgette, Luke Samples, Ricco, Jon Fisher, Nicky Papers and well… too many to name. At some point in the evening the hotel security came up and kicked us out… So we went to none other than… “Faces and Names”.

Do you see that guy in that last pick on the far left?  He’s some random french dude.  No one could figure out who he was and how he got there.

Anyways, I could be missing some details in there… but you get the jist of what happened.

Monday 16th

FOOD… When you go to these events and you stay up till 4:30 in the morning you tend to sleep for a LONG time.  Man was I starving by the time I woke up.  Luckily for me so was the Elite Clicks Media team and Ian Fernando. We… it was time to head over to Old Castle and grab some food.

Our service was terrible.  The poor waiter knew it too.  It was so bad we had to call the front desk to send reinforcements.  But in the end we ate, talked, and left full.

When we got done eating I had a couple of meetings with AMs.  I walked around the show for a little bit to catch other people I knew.  Stopped for about 30 minutes and talked with my good friend Ruck (Owner Convert2Media).  It was nice catching up with him after these last few months.  I also met up with Ryan Eagle (Owner EWA Private Network) for a few minutes and had a chat at some point (might have been during the meet market).

Later that day I was conducting a round table on PPV advertising.  It went pretty well. People were crowding all around just to hear a couple things about PPV advertising.  It was a lot of fun though.  There were networks, affiliates, and merchants all sitting in to listen to some PPV tricks of the trade. The only problem I had was that I was still tired… and my voice was almost gone.  I was going to record it but my flip mino was dead when I got down to the round table.

After the round table I went to grab some food.  Wish I could remember where.  Probably street meat.  Headed over to Morgan’s affiliate get together. Then the NeverBlueAds party (weak…), then took a cab across Manhattan to the ClickBooth party. Met up with Brian (Winley) and well… Had a good time.  Street meat, parties, all the fun stuff.

Tuesday 17th

Woke up hungry again… Called around to see what everyone was doing.  Finally got a hold of Brian (Winley) and his partner AJ. We headed over to Old Castle to grab a bit to eat and talk business.  We had some really good conversations.  I was explaining to Brian and AJ the best way that I have found to deliver email without using a third party autoresponder. It was a very good productive conversation.

After lunch, I headed back to the conference, hung out in the press room to get some work done (way behind) and then… headed home


Overall… ASE 10′ was a huge success.  I made plenty of new connections to help my business grow and I cultivated connections that I have made in the past.  These event’s aren’t necessarily just a place to learn… These events are essential to your networking in this business.  It’s not about what you know.  It’s all about who you know.  AND… Who you can leverage or who can leverage you.