Strategic Marketing At Warp Speed

Hey Cashtactics.net readers! I just wanted to give you an update as to what is going on with the series. I know I haven’t written anything in a while but that’s because there really isn’t anything to write about at this point in time.  But I do apologize for not keeping you in the loop sooner.  I’ve been in the process for the last week or so moving into a new office building as well as moving in one of my employees and a business partner.

So here is your update to the series.

First thing I did a couple of weeks ago is I put the site together. Not just a bunch of random pages like it was before, but now the site is hooked up and working. The first page you hit is the squeeze page.  We used aweber for the autoresponder.  After they sign up for aweber they get pushed off to a secret tip.  This secret tip should be good enough to keep them coming back for more. At the bottom of the secret tip they are presented with a link to the sales letter.

For this product we used paypal as the payment gateway.  If you don’t know how to set that up you can ask in the members forum.  I’ll be more than happy to jump in there and help you out. Anyways, after they purchase the product paypal will push them off to a thank you page.  This thank you page should only have a little thank you message and another autoresponder form.  This form will be for a different mailing list.  Not the original list we had people sign up to before.  This is how we separate our buyers from the rest of the group. Once they sign up they get pushed on to a page so that they can download their product.

Here’s the webinar we had with Ryan Moran. I apologize for the audio issues. The first 8 minutes have no sound except mine… Weird I know… Then we started to pick up the audio.
If you have any questions feel free to jump into the members forum and ask away!

ENJOY!

OH HEY… Thank you Nick and Jesse for the audio. (Mine didn’t record Ryan’s half of the conversation.) I used their audio recording for this vid.

I’m pumped.

Here’s what I’ve got for you.

I was able to snag Ryan Moran (Flippa.com’s authority on site flipping) for an exclusive webinar THIS WEDNESDAY (2/10/10) at 9PM Eastern!

Here’s the Webinar link: https://www2.gotomeeting.com/register/861127474
Click that link and join in as I grill Ryan on how his $6,147 mistake turned into one of the best marketing lessons, even if it was the hardest to learn… We’ll also talk about:

• How to skip most of the hard work in building online campaigns…
• How to sell your websites for three times market value…
• What a “Site Snowball” is and how it allows you to build momentum in any niche market…
• The quickest way to infuse a website with a ton of cash…

Here’s what it will do for you.

Ryan will literally be sharing some of his secrets to how he makes a HUGE 6+ figure a year business buying and selling websites.  This is only going to benefit you as you will be able to learn new time saving and wallet padding tricks. Imagine if you could save hundreds of dollars and dozens of hours on website development.  Skip that step and go straight to buying a traffic generating website WITH the a functioning mailing list!

Here’s what I want you to do next.

Sign up to join us on the webinar. I won’t be recording this so you don’t want to miss out. Here’s the Webinar link: https://www2.gotomeeting.com/register/861127474

On Wednesday, February 10th, 2010, I want you to log onto the webinar at 8:50pm (Eastern) with a coke in hand.  This is going to be GOOD!

Join us on the Webinar: https://www2.gotomeeting.com/register/861127474

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Hey everyone. I just wanted to give you a little update on the series AND I wanted to talk to you about some other things I discovered this week.

The Series
We’re still developing the website. It’s going slower than I had hoped. It’s hard working online when you don’t have the time because your family, work, and other obligations that you may have. The two guys that are working on the site have decided to devote a couple of hours each night to completing the website. This of course is a little difficult because they are still learning basic HTML.

I’ve also found it difficult to teach things like good sales letters, persuasive headlines, and the basics of how a site should look.  These are things that come with time and experience.  So I set them off to look at several different website examples.  You should look at how other marketers are creating their websites.  Chances are you will begin to notice commonalities. Some things can’t be taught but are learned more by experience.  I say get out there and put your mind to work on creating your website.

The Other Things
So… while I was trying to work with these two entrepreneurs this week I got the thought of just purchasing the website.  I’m not talking a PLR website but one that has already been created and is beginning to generate an income.  These are available and they are abundant.  But you HAVE to know where to look and what to look for.

One great website to look at is Flippa.com. They are, in a sense, the ebay of websites and domains. While I was browsing Flippa I decided to take a look at their blog.  I ran across an article by my good friend… Ryan Moran.  Come to find out Ryan is an exclusive content provider for Flippa.  Which means he is basically the authority on buying and selling websites online.

Before I begin this post I want you all to know that I am now taking two individuals through this case study/series.  I will no longer be touching a thing but I will be training these two guys hands on.  I flew out to their location in order to give them a basic lesson in HTML. Believe me when I say these guys have absolutely NO experience online!

If you go to http://www.bestgolfswingsecret.com the main page you first hit will be full of links that you can use to navigate your way around the site as it’s being built.  We will be rotating between two different squeeze pages to find out which converts the best.  After they hit the squeeze they will be taken to a page with the answer (something short yet powerful) and then off to the actual sales letter.

The key to the first page is to entice an individual to sign up to your mailing list.  I’m not going to claim to you that I am some squeeze page guru…  Trust me I’m not.  I like to stick with what works and fortunately for us Perry Belcher and Ryan Deiss have tested plenty of squeeze pages for us.  During this case study I will be using one of their squeeze page as my base for a split test. You can check it out by clicking here.

There are several basic elements that have been tried and tested to help boost your squeeze page conversion rates.  Here are a list that I know for a fact work… These have been proven time and time again by marketers and have proven to help your conversion rates.

Well… Affiliate Summit West 2010 is finally over and I’m ready to get back into the grind.  Before I do though I want to tell you about the event.  I’m sure you have seen everyone else posting about it, and while I’m sure they have a lot of great things to say about the conference… I unfortunately do not.

The Affiliate Summit conferences in general are very good.  I enjoy them and I will continue to attend them.  BUT… I honestly do not like going to the main event.  The summit is way too crowded.  It’s hard to walk around the meet market. I walked in… Tried to get to the back of the room… Got half way and turned around.  It wouldn’t be so bad if the tables were just a little bit farther apart.  The problem arises when you have 10 affiliates (for example) trying to stand in front of one table. You can imagine the congestion that arises. I think the problem with the meet market could have been alleviated if there were multiple entrances to the event.  I think affiliates need to also realize that the meet market is where you go to meet new contacts that you can go back to during the actual event. It’s called a MEET MARKET.  Not a STOP AND DO BUSINESS RIGHT THEN AND THERE MARKET.  Okay… So I might be blowing this out of proportion.  But seriously the meet market is way crowded and way hot on the inside.

The actual exhibit itself is awesome.  It’s not as crowded as everything is spaced apart pretty well.  The point of the actual exhibit is where you can go to meet those new advertisers or new networks that you found during the meet market.  It is a place of business where million dollar deals are being made.  Some booths do it better than others by creating an environment that affiliates want to be at.  Convert2Media has this down to the “T”.  They know what affiliates want. Other networks… Unfortunately don’t know what they are doing.

As we go through this series I want you to realize the importance of having a mailing list. There is a huge amount of money in owning your own leads so that you can email to them over and over again. Our goal is to have two lists by the end of this series. The first list is going to be for free loaders. The second list will be our buyers list. The buyers list will be our money maker. Not only will we have sold them our own product, but chances are we will be able to sell them a product that someone else owns to make an affiliate commission.

Below is an image of our overall site flow.

Here are the steps to our site.

1. Receive an opt-in for a free ebook or a free course.
2. Upsell to a paid course or package – After they optin in they will be redirected to the offer AND the free auto responder series will direct them to the offer.
3. Move them over to a buyers list.  Once the person has completed their purchase through us we can move them over to a buyers list.  This will be a more active list and will be more profitable for us.  Our end goal is to move people over to our buyers.

The free auto responder series will have several emails that cover basic advice for our niche of choice.  At the end of about 7 emails we’ll give one last hard push to buy the product and if they don’t… we’ll then chances are they aren’t going to pick anything up from us.  But they are still good to have on a mailing list so that we can try and market other products to them.